Tim Parsons Email & Phone Number

Sydney, Nsw, Au

Australia

Australia

Returning to the role of State Manager after a secondment to the role of National Sales Manager, I was tasked with driving significant sales increases in NSW, the company’s largest revenue segment.Managing significant budgets across three states I achieved budgeted sales figures with acceptable yields, and attained budgeted gross margin targets. I also determined annual unit and gross-profit plans by implementing marketing strategies, and analysing trends and results.Establishing sales objectives, I developed annual sales quotas for regions and territories, and forecast expected sales volume and profit for existing and new products. In addition I maintained sales volume, product mix and selling price, maintaining awareness of supply and demand, changing trends, economic indicators, and competitor activity.Providing direct leadership for up to 10 staff I managed performance and succession planning, provided mentorship to less experienced State Managers and built productive relationships with internal and external stakeholdersWith a focus on maintaining market relevance I identified and developed strategies for product and service innovation and development, and participated in ongoing product development for a range of markets.Most notably I developed and implemented a new strategy providing the business with a more direct route to market. This involved negotiating supply agreements with construction companies in addition to managing traditional wholesale accounts.In addition I developed and implemented a highly successful 5-year dual distribution agreement in one state, significantly reducing the number of distributors and creating greater financial viability.I also led the establishment of a state-based warehouse, including all aspects of logistics, stock establishment and recruitment of staff, and managed all aspects of on-site warehousing moving forward.

Seconded to the role of National Sales Manager for an 18-month period, I provided overall leadership for sales development nationally. I also continued to perform aspects of my substantive State Manager role, providing ongoing leadership to NSW/ACT/WA sales staff.As the National Sales Manager I managed the national budget, including forecasting and strategic planning, reporting directly to the Managing Director. In addition I developed and maintained sales within key national accounts, managed demand nationally, and created and implemented effective national sales strategies to support achievement of sales objectives.Proactively gathering market and competitor intelligence, I adjusted sales strategies, and worked with marketing and development departments to identify opportunities. As a result I drove a significant increase in revenue through effective sales management.I was also responsible for new product sourcing activities directly with manufacturers in China, Malaysia and South Africa, including negotiating terms and pricing.Conducting ongoing analysis and profiling of national sales data, I compared sales results to goals, identifying issues, and prepared monthly sales reports, including margins and bottom-line figures. Providing leadership to a team of State Managers I coached and developed achievement of forecasts through effective communication. I also ensured effective hiring, orientation, training, development and retention of sales staff.Most notably I played an instrumental role in the 2011 Bunnings product range review. This included liaising with the Bunnings buying team to identify business needs. I subsequently introduced a range of new products into 180 stores nationwide, including sourcing equivalent products at a better price to improve margins.I also negotiated a bulk promotional deal as a result of the Bunnings product range review, enabling the supply of high-volume product directly into the Bunnings distribution centre.

Initially promoted to this role based on performance in the role of Commercial Manager, I was subsequently seconded to the role of National Sales Manager for a period of 18 months. In June 2010 I returned to the role of State Manager, tasked with driving significant sales increases in NSW, the company’s largest revenue segment nationally.My accountabilities during this time period were largely similar to my subsequent period in the role of State Manager.