Parth Sharma Email & Phone Number

Ashbourne, Gb

Barlaston, England, United Kingdom

Responsible for Interior & Drinkware categories generating 80% of Waterford's annual revenueManaging portfolio, pricing & life cycle management across markets globallyPartnered with Design, Manufacturing, Marketing & Sales functions to manage timelines and activate new product launchesBuilding category strategies, targeting long term growth ambition and identifying key opportunities and gaps within the roadmap to achieve growth targetsKey achievement: Sales growth for categories between 15-20% through improved pricing guidance and activation of key collections in 2022, while maintaining margins on profitability vs PY due to energy cost increases

Barlaston, United Kingdom

Responsible for Bespoke & Customer Exclusive categories, generating 15% of Waterford's annual revenueReviewing category role vs business priorities, product life cycle management & exploring volume opportunities for Waterford Crystal & Marquis brandsKey achievement: Discontinuing old and introducing updated customer special offerings to be in line with the product offerings from the core portfolio, to avoid dilution of brand image, while also resetting pricing guidance to improve gross margins by 15%

Singapore, Mumbai

Invited by Singapore Furniture Industries Council to exhibit at the 2017 International Furniture Fair Singapore, led to the inception of ‘Bombay Bungalow’. A creative moniker for my modernist furniture designs, receiving positive response from international visitors & press. Bombay Bungalow designs successfully transcended the boundaries of culture/regional specific design, and pleasing global aesthetic tastes

Singapore

• CG StylistPart-time consultant building visual guidelines for Christopher Guy's digital StyleTools platform for future stylists within the companyCreating new digital content (interior moodboards) for Christopher Guy website, StyleTools software, and social media platforms• Georgian Lounge at Harrods(Role: Project Management, Design, Coordination)Additional space commissioned for redesign after the previous refurbishment project for the 100 year old Georgian Restaurant at Harrods using Christopher Guy furniture.Managing the entire project, beginning from the initial presentation proposals for Harrods' approval of the new design, to coordinating with Harrods and CG factory for the execution of the entire project.• Milan Salone Del Mobile 2016(Role: Design, Coordination, Setup, Trendspotting)Integral in the design & setup of the Christopher Guy Stand at the Milan furniture fair, and reporting on new trend forecasting in the furniture design industry.

Singapore

• Georgian Restaurant at Harrods(Role: Project Manager, Design, Production and Setup, Coordination)(Duration: 8 months)Lead role in creating the new look, in the refurbishment project for the 100 year old Georgian Restaurant at Harrods using Christopher Guy furniture.Managing the entire project, beginning from the initial presentation proposals for Harrods' approval of the new design, to coordinating with Harrods and CG factory for the execution of the entire project, and personally spending time for production development at the CG factory in Java, to the final setup on location at Harrods in London.• Mademoiselle Lifestyle Collection (Product Development, Collection structure)Working alongside Christopher Guy to develop his style defining collection, along with creating new designs and revisions from factory. Monitoring the numbers and products needed to create such a collection, based on the research and assimilation of previous collection studies. • New York Design Center(Setup, Visual Merchandising)Heavily involved in the setup & visual styling of our 20,000 sq.ft. Design Center in New York, 200 Lexington Ave. • Sanya Phoenix Island Resort, China (Design Coordinator, Presentation proposals, Interior design, Furniture selection)(Value: USD 6 million dollars)(Duration: 9 months)Lead role and sole responsibility in the interior design proposals and finalization of the project to production. (Furniture, fabric & finish selections over 1000 room interiors having40 different room types and 6000 CG items were used.• Internal website - Design & Marketing, Stocking(Product Development process, Sales Analysis, Stocking study)Lead in creating/designing an internal website for easier analysis & breakdown of the CG catalogue, while simultaneously doing studies of sales figures to create a stocking program for the factory.

Singapore

• Valentino Home Collection (Design direction research, Marketing research, Presentation material)Lead in Research & analysis, mood-boards & design direction presentation on what a Valentino home collection would be envisioned as, for a proposed collaboration for manufacturing the collection with Fendi* & Christopher Guy. (*Fendi owned rights for Valentino Home, and requested us for this)• Lifestyle Collection Study (In-depth Market research- products & pricing, Competitor Analysis, Studies)Lead in research for transforming Christopher Guy from a high end furniture manufacturer to a luxury lifestyle brand, resulted in requiring a deeper understanding of how luxury furniture brands produce lifestyle collections.The assimilation of research led to findings and patterns emerged, helping to create and blueprint needed to produce such a collection for Christopher Guy. • Product Designing / VMID (Drawings & rendering, AutoCAD) Creating customized office furniture designs, exclusively for the Christopher Guy Headquarters in Singapore, and to U.S and U.K. in the later years. Producing new designs for the Christopher Guy catalogue through the years.• Adobe Scene7 for Web (Digital manipulation using Adobe software)Taken major responsibility with Vignette Authoring Tool software, using photo-manipulation to allow customers to apply any CG fabrics of their preference onto upholstered furniture images, providing a higher level of customization and boosting online sales.• Trade Shows(Product design, Interior layout, Setup, VMID, Competitor Analysis, Trend Study)Maison et Objet, Paris, Jan. 2009 Salone del Mobile, Milan, April 2010Maison et Objet, Paris, Sept. 2011Team heading all the interior design layout, furniture selections for the CG show stands. Creating competitor analysis and trend study during shows.• Marketing study for bringing the Christopher Guy brand in India, 2009

Pune Area, India

• New design of a steering wheel for a new people carrier (Class-A surfacing study, designing)Successfully completed a project for designing a new steering wheel, within given limitations of production parameters at the Styling Studio.Understanding how automobile manufacturing works, focusing more on the Class-A Surfacing department with the Styling Studio.