Mark Butler

Mark Butler Email and Phone Number

Chief Evangelist and Worldwide Strategy - - -Bolstering my global partners offer to increase revenue while improving the productivity and job satisfaction of Front-Line Workers around the world... @ Zebra Technologies
lincolnshire, illinois, united states
Mark Butler's Location
Broadview Heights, Ohio, United States, United States
About Mark Butler

Let me begin by saying that I LOVE the working with my global partner(s)! I enjoy collaboratively helping them DRIVE demand, SOLIDIFY account control and INCREASE their revenues! I have a different perspective than most after spending almost 11 years in field sales with a value-added reseller before transitioning into channel sales. That perspective has given me a deeper understanding of selling and industry related challenges that my channel partners could likely face and also how to handle them.Taking this perspective one step further... Not only do I have experience selling direct to end-users, but I also have Channel Management experience with both a smaller niche manufacturer like Psion AND a large market leader like Zebra. While there are some similarities in how to help grow my channel partners business between both types of organizations, there are also radical differences. It is important to understand the differences of each partner. Partners vary when it comes to marketing knowledge, technical skills, selling readiness and available resources. My goal is to leverage their strengths to increase revenues for all sides.Being channel partner focused, some of my specialties include:• Collaborative marketing and demand generation strategies• Competitive differentiation• Strategic positioning• Partner onboarding and training• Business development• Compelling subject line and email messaging• Voicemail best practices that intrigue prospects• Multi-Vendor Selling• Developing a “So What” message that appeals to my reseller partner base which one that they can modify and use themselves w/ end-users

Mark Butler's Current Company Details
Zebra Technologies

Zebra Technologies

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Chief Evangelist and Worldwide Strategy - - -Bolstering my global partners offer to increase revenue while improving the productivity and job satisfaction of Front-Line Workers around the world...
lincolnshire, illinois, united states
Website:
zebra.com
Employees:
3885
Mark Butler Work Experience Details
  • Zebra Technologies
    Global Partner Manager Executive
    Zebra Technologies Jan 2019 - Present
    Cleveland/Akron, Ohio Area
  • Zebra Technologies
    Channel Sales Manager
    Zebra Technologies May 2011 - Jan 2019
    Michigan And Indiana
    My primary responsibility is to drive demand for my company and its products/services with my reseller partner base. I have both the sales and marketing knowledge which allows me to first develop then execute a channel plan that will grow awareness and increase revenues in previously stagnant territories. I am skilled at leveraging competitive differentiators to develop “So What?” messaging not only gets the interest of my resellers but also, gives them the tools to position my company and our products/services to their end-users in a way that helps to separate themselves from their competition and increase their account control!I joined Psion in May 2011. With only 8 months remaining in 2011, I created and put into place a plan that matched then significantly exceeded territory revenues of 2010! My success is possible because I have a great team and because I am able to build a solid relationship my reseller partners built upon integrity, loyalty, education and providing responsive support.• 2013 - Finished year at 170% above Moto quota and 116% of Psion quota.• 2013 - Multi-pronged approach yielded 60% YoY growth for my primary Motorola managed partner.• 2012 - 23% YoY growth from 1st year to 2nd year in territory.• Increased territory market share by growing VAR awareness of Psion and creating successful net new demand generation campaigns for my VAR's.• Increased overall profitability for Psion and my partners by showing them how to create additional revenue streams.• Helped partners increase their competitive differentiation by working them on how to improve their account control and increase margins.• My core focus on complex channel sales and marketing plans consistently yield measurable and repeatable results.• Improved time-to-profitability for new partners by working with them to understand and then leverage Psion's competitive differentiators which increases their account control and overall profit margins.
  • Channel Manager Mark
    Host
    Channel Manager Mark Nov 2014 - Present
    Http://Channelmgrmark.Com
    My YouTube channel is focused on providing bite-sized chucks of industry info, technology trends and much more. My goal is to share valuable content that is unique and geared toward the best interest of my reseller partners.
  • Toastmasters Club 1424 (Independently Speaking)
    Mentoring Chairperson
    Toastmasters Club 1424 (Independently Speaking) Jul 2019 - Jun 2020
    Served 1 year term as Mentor Chairperson.
  • Toastmasters Club 1424 (Independently Speaking)
    President
    Toastmasters Club 1424 (Independently Speaking) Jul 2018 - Jun 2019
    Cleveland/Akron, Ohio Area
    Served 1 year term as President.
  • Toastmasters Club 1424 (Independently Speaking)
    Vp Of Membership
    Toastmasters Club 1424 (Independently Speaking) Jul 2017 - Jun 2018
    Cleveland/Akron, Ohio Area
    Served 1 year term as VP of Membership.
  • Lowry Computer Products, Inc
    Senior Account Executive
    Lowry Computer Products, Inc Dec 2000 - Apr 2011
    I handled the NE Ohio territory as a Senior Account Executive for Lowry. My focus was to provide consultative solutions for end-users in the Manufacturing, Distribution, Field Service, Asset Tracking and Warehouse verticals. My core competencies include RFID, barcode, mobile computing and various wireless technologies.I was tasked with helping to facilitate the buying decision for client companies who were having difficulty tracking products/assets throughout their process, companies who needed to boost operational efficiencies and companies who sought proven methods for improving their visibility into their processes.A few key accomplishments include:- Substantially increased annual sales and margin figures by 27% and 42% respectively within 1 year of taking over territory.- Expanded annual territory sales results by over 100% within 3 years!- Awarded Symbol Technologies VAR regional sales rep of the month ­March and April 2006- Presidents Club Member ­ 2002, 2005, 2006 and 2007.- Spearheaded marketing initiatives to drive organizational and brand awareness within the territory by planning and executing various lunch-n-learn and technology overview seminars.
  • Step Thermodynamics, Inc
    Inside Sales/Internet Sales Supervisor
    Step Thermodynamics, Inc Aug 1998 - Dec 2000
    Manufacturer of thermo-electric refrigeration units for computer CPU's catering to technology enthusiasts.- Developed a inside sales force of 5 and managed 2 internet sales professionals.- Determined weekly/monthly sales goals for inside sales department and provided motivation and incentive to achieve goals.- Successfully implemented training course for new hires, increasing time to profitability by 50%
  • Hsb Computer Laboratories, Inc
    Inside Sales Specialist
    Hsb Computer Laboratories, Inc Sep 1993 - Aug 1998
    Specialty circuit board manufacturer expressly for personal computers- Advised and instructed potential clients of current and future trends that may influence their hardware selection process.- Frequently won internal contests geared towards increasing the number of lines per order.

Frequently Asked Questions about Mark Butler

What company does Mark Butler work for?

Mark Butler works for Zebra Technologies

What is Mark Butler's role at the current company?

Mark Butler's current role is Chief Evangelist and Worldwide Strategy - - -Bolstering my global partners offer to increase revenue while improving the productivity and job satisfaction of Front-Line Workers around the world....

Who are Mark Butler's colleagues?

Mark Butler's colleagues are Ruprecht Brecher, Amit Suman, Eetu Leonard Kavén, Thierry Beclin, Saul Martinez, Jan Naessens, Simon Geisman.

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