Mark Butler Email & Phone Number

Cleveland/Akron, Ohio Area

Michigan And Indiana

My primary responsibility is to drive demand for my company and its products/services with my reseller partner base. I have both the sales and marketing knowledge which allows me to first develop then execute a channel plan that will grow awareness and increase revenues in previously stagnant territories. I am skilled at leveraging competitive differentiators to develop “So What?” messaging not only gets the interest of my resellers but also, gives them the tools to position my company and our products/services to their end-users in a way that helps to separate themselves from their competition and increase their account control!I joined Psion in May 2011. With only 8 months remaining in 2011, I created and put into place a plan that matched then significantly exceeded territory revenues of 2010! My success is possible because I have a great team and because I am able to build a solid relationship my reseller partners built upon integrity, loyalty, education and providing responsive support.• 2013 - Finished year at 170% above Moto quota and 116% of Psion quota.• 2013 - Multi-pronged approach yielded 60% YoY growth for my primary Motorola managed partner.• 2012 - 23% YoY growth from 1st year to 2nd year in territory.• Increased territory market share by growing VAR awareness of Psion and creating successful net new demand generation campaigns for my VAR's.• Increased overall profitability for Psion and my partners by showing them how to create additional revenue streams.• Helped partners increase their competitive differentiation by working them on how to improve their account control and increase margins.• My core focus on complex channel sales and marketing plans consistently yield measurable and repeatable results.• Improved time-to-profitability for new partners by working with them to understand and then leverage Psion's competitive differentiators which increases their account control and overall profit margins.

Http://Channelmgrmark.Com

My YouTube channel is focused on providing bite-sized chucks of industry info, technology trends and much more. My goal is to share valuable content that is unique and geared toward the best interest of my reseller partners.

Served 1 year term as Mentor Chairperson.

Cleveland/Akron, Ohio Area

Served 1 year term as President.

Cleveland/Akron, Ohio Area

Served 1 year term as VP of Membership.

I handled the NE Ohio territory as a Senior Account Executive for Lowry. My focus was to provide consultative solutions for end-users in the Manufacturing, Distribution, Field Service, Asset Tracking and Warehouse verticals. My core competencies include RFID, barcode, mobile computing and various wireless technologies.I was tasked with helping to facilitate the buying decision for client companies who were having difficulty tracking products/assets throughout their process, companies who needed to boost operational efficiencies and companies who sought proven methods for improving their visibility into their processes.A few key accomplishments include:- Substantially increased annual sales and margin figures by 27% and 42% respectively within 1 year of taking over territory.- Expanded annual territory sales results by over 100% within 3 years!- Awarded Symbol Technologies VAR regional sales rep of the month ­March and April 2006- Presidents Club Member ­ 2002, 2005, 2006 and 2007.- Spearheaded marketing initiatives to drive organizational and brand awareness within the territory by planning and executing various lunch-n-learn and technology overview seminars.

Manufacturer of thermo-electric refrigeration units for computer CPU's catering to technology enthusiasts.- Developed a inside sales force of 5 and managed 2 internet sales professionals.- Determined weekly/monthly sales goals for inside sales department and provided motivation and incentive to achieve goals.- Successfully implemented training course for new hires, increasing time to profitability by 50%

Specialty circuit board manufacturer expressly for personal computers- Advised and instructed potential clients of current and future trends that may influence their hardware selection process.- Frequently won internal contests geared towards increasing the number of lines per order.