Nishith Patel

Nishith Patel Email and Phone Number

Lead BI Engineer - Product Analytics @ Salesforce
san francisco, california, united states
Nishith Patel's Location
San Jose, California, United States, United States
Nishith Patel's Contact Details

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About Nishith Patel

Data enthusiast striving to improve product and user experience via actionable insights and cross functional collaboration.

Nishith Patel's Current Company Details
Salesforce

Salesforce

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Lead BI Engineer - Product Analytics
san francisco, california, united states
Website:
salesforce.com
Employees:
46706
Nishith Patel Work Experience Details
  • Salesforce
    Lead Bi Engineer - Product Analytics
    Salesforce May 2022 - Present
  • Yahoo
    Principal Data Analyst
    Yahoo May 2018 - May 2022
    Built multi-million dollar publisher deal models that take into account different factors impacting ad monetization. These models feed into financial models to help determine revenue guarantees or a revenue share for the deal. Helped with advertiser retention and bring in incremental revenue by improving advertiser performance for top tier accounts, providing optimization insights and recommendations on budget allocation, campaign setup, audience and supply targeting, and bids to help improve scale and performance. Partnered with Product, Engineering and Sales to develop a Bid Recommendation Tool in Looker that enabled account teams to optimize ad campaigns more efficiently and effectively for their customers while reducing time spent on bid optimizations by 80%.Perform demand and supply analysis for Yahoo’s Native Ads platform and provide recommendations on key areas of growth, decline and opportunity missed while partnering closely with Sales Leadership to help address issues/challenges resulting in decline and missed opportunity. Developed and deployed Tableau dashboards that provide visibility into the health of business as well as YoY / MoM / WoW and Daily trends for KPI, thus enabling Sales and Leadership to make data driven decisions.Built and socialized dashboards to help teams understand and navigate the seasonal changes in the marketplace by providing trends for key metrics such as revenue, impressions, clicks, cpm and cpc, especially during the holiday season (Thanksgiving and Christmas) when it gets extremely competitive. Helped guide product prioritization by partnering closely with Sales, Product and Engineering and providing actionable insights that help understand impact in terms of revenue under influence (RUI), user engagement, usage and adoption of existing or new product features.
  • Yahoo
    Product Support Engineer | Platform Support Manager | Sr. Service Engineering Ops Manager
    Yahoo Oct 2008 - Apr 2018
    10 years of support and operations experience with Yahoo's Display Ad products.Developed and defined scope for the brand new Platform Support Manager (PSM) role.Developed new processes and negotiated adoption of said processes with Senior Leadership across global organizations (25+ teams). These processes resulted in greater customer satisfaction and platform stability for Yahoo's Premium Display Ads Business. KPIs showing success include 50% reduction in backlog, improved time to resolve Priority-1 issues to under 5 days and elimination of redundant meetings for 40+ leads/individuals.Managed 2 teams - Data Product Support Team (PST) of 8 members globally and Platform Support Managers (PSM) team of 2 senior members.Responsible for prioritizing and driving critical issues/escalations to resolution for Yahoo's Display Ad products.Improved team's efficiency and quality of support by defining benchmarks, cross-training and automation goals, establishing run-books and negotiating further training with Engineering and Product Owners.Led Bugzilla to Jira migration for PST teams. This involved working with other PST Managers, JIRA experts and stakeholders for 10+ products across Display Ads, Search Ads and Data. Developed KPI dashboards and tools to measure success criteria for processes and provide visibility into key metrics across teams.
  • Cisco Systems
    Technical Intern
    Cisco Systems May 2006 - Dec 2007
    Raleigh-Durham, North Carolina Area

Nishith Patel Education Details

Frequently Asked Questions about Nishith Patel

What company does Nishith Patel work for?

Nishith Patel works for Salesforce

What is Nishith Patel's role at the current company?

Nishith Patel's current role is Lead BI Engineer - Product Analytics.

What is Nishith Patel's email address?

Nishith Patel's email address is ni****@****dia.com

What schools did Nishith Patel attend?

Nishith Patel attended North Carolina State University.

Who are Nishith Patel's colleagues?

Nishith Patel's colleagues are Temitope Adekoya, Arina Livshitz, Richard Gardiner, Maham Service, Sarah Gottschalg, Nick Dinardo, Susanna Catherine.

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