Nishith Patel Email & Phone Number

Built multi-million dollar publisher deal models that take into account different factors impacting ad monetization. These models feed into financial models to help determine revenue guarantees or a revenue share for the deal. Helped with advertiser retention and bring in incremental revenue by improving advertiser performance for top tier accounts, providing optimization insights and recommendations on budget allocation, campaign setup, audience and supply targeting, and bids to help improve scale and performance. Partnered with Product, Engineering and Sales to develop a Bid Recommendation Tool in Looker that enabled account teams to optimize ad campaigns more efficiently and effectively for their customers while reducing time spent on bid optimizations by 80%.Perform demand and supply analysis for Yahoo’s Native Ads platform and provide recommendations on key areas of growth, decline and opportunity missed while partnering closely with Sales Leadership to help address issues/challenges resulting in decline and missed opportunity. Developed and deployed Tableau dashboards that provide visibility into the health of business as well as YoY / MoM / WoW and Daily trends for KPI, thus enabling Sales and Leadership to make data driven decisions.Built and socialized dashboards to help teams understand and navigate the seasonal changes in the marketplace by providing trends for key metrics such as revenue, impressions, clicks, cpm and cpc, especially during the holiday season (Thanksgiving and Christmas) when it gets extremely competitive. Helped guide product prioritization by partnering closely with Sales, Product and Engineering and providing actionable insights that help understand impact in terms of revenue under influence (RUI), user engagement, usage and adoption of existing or new product features.

10 years of support and operations experience with Yahoo's Display Ad products.Developed and defined scope for the brand new Platform Support Manager (PSM) role.Developed new processes and negotiated adoption of said processes with Senior Leadership across global organizations (25+ teams). These processes resulted in greater customer satisfaction and platform stability for Yahoo's Premium Display Ads Business. KPIs showing success include 50% reduction in backlog, improved time to resolve Priority-1 issues to under 5 days and elimination of redundant meetings for 40+ leads/individuals.Managed 2 teams - Data Product Support Team (PST) of 8 members globally and Platform Support Managers (PSM) team of 2 senior members.Responsible for prioritizing and driving critical issues/escalations to resolution for Yahoo's Display Ad products.Improved team's efficiency and quality of support by defining benchmarks, cross-training and automation goals, establishing run-books and negotiating further training with Engineering and Product Owners.Led Bugzilla to Jira migration for PST teams. This involved working with other PST Managers, JIRA experts and stakeholders for 10+ products across Display Ads, Search Ads and Data. Developed KPI dashboards and tools to measure success criteria for processes and provide visibility into key metrics across teams.

Raleigh-Durham, North Carolina Area