Patrick Alicki Email & Phone Number

Philadelphia, Pa

• Grown the business to a self-sustaining level with growth YoY• Managed accounting, marketing, design, production, and an intern program • Released one to two collections per year with innovative materials and designs with sales in 8 countries• Featured for a front page story for a local newspaper, several online publications, and an editorial in 7Hues Magazine• Stocked clothing in physical and online retailers

• Managed PPC and shopping campaigns in Google and Bing maintaining optimal impression share and ROAS and efficient CPCs and CPAs.• Optimized accounts for third-party marketplaces, such as Amazon, Home Depot, and Walmart, increasing revenue at a profitable ROAS• Regularly tested and optimized keywords, bids, targeting, ad copy, and creative• Introduced a new E-mail/SMS platform that led to a 25% increase in revenue for the email marketing channel• Supervised the Social Media Content Creator• Implemented a streamlined process for customers to submit video reviews which were then converted into video testimonial ads for social and YouTube• Composed ad reports for leadership identifying key insights and making account improvements based on the insights• Acquired new publishers and partners for our affiliate marketing program

Jenkintown, Pa

• Managed and optimized 3 Facebook ad accounts, increasing ad revenue 90% in the first 2 years• Assisted in optimizing search, shopping, and display campaigns in Google and Bing • Improved SEO by creating blog content which was then shared by various publishers. • Responsible for organic social content and running contests/giveaways for our followers • Launched a podcast advertising program, increasing the company’s reach, brand awareness, and revenue through a new marketing channel

Philadelphia, Pa

• Responsible for paid search and social media ads resulting in high conversions and ROI• Tracked and measured analytics taken from website data, paid search and social ads, and sales• Created and maintained new and existing websites and improved SEO, averaging thousands of clicks per week.• Designed marketing collateral such as postcards, flyers, and brochures using Adobe Suite• Managed relations with press, resulting in coverage from The Inquirer, Billy Penn, NBC10, among others• Supervised interns responsible for content creation and facilitated the social media calendar

Greater New York City Area

• Processed reorders utilizing re-order form to produce purchase orders for buyer designated quantities takenoff of statistical reporting• Handled "close outs", import orders, and purchase orders on all purchased products as directed by thebuying team• Performed SKU maintenance; adding and deleting SKU's as needed for the reorder system• Input designated SKU's for markdown and clearance into appropriate merchandising system

Bronx, Ny

• Solved a variety of trouble shoot issues with computers, programs, and other devicesfor faculty and staff members• Administered proper access of university computers onto Fordham’s network through a migration process• Operated re-imaging processes on hard drives and installed programs per request• Integrated knowledge and skills learned during technical support training

New York, New York

• Edited product shots and other promototional pictures and content for social media and the website• Illustrated CADs of the collection and created linesheets for their fall collection• Performed market research on different e-mail and social media campaigns and assisted with the planning of the marketing campaigns• Planned and ran a pop-up event at Bloomingdale’s on 3rd Ave with a team of interns and employees

New York, New York

• Designed banners and ads for the brand’s website, app, email blasts, and social media accounts resulting in tens of thousands of views, clicks, and likes• Assisted during photo shoots and edited product shots and lifestyle photos for the website and app• Created tech packs of upcoming products for manufacturers• Coordinated the showroom and styled the mannequins • Conducted market research for the brand to find new websites and digital outlets for promotion• Established PR, promotion, marketing and social media contact with over 200 blogs and websites to promote the brand and organize promotional events• Managed spreadsheets of in-house inventory and inventory uploads of entire seasons for Shopify

Middletown, Ct

• Developed a marketing campaign for a new line of jewelry to attract new clients• Designed and created several posters, ads, business cards, and banners for the marketing campaign• Communicated with several veterinary clinics and animal shelters topartner with the company and promote the jewelry line• Created a new, attractive and user friendly website for the jewelry store to update its image• Organized and uploaded new inventory onto the website as well as catalogued the inventory into a system

Berlin, Ct

• Partnered with a marketing team to rebrand the company and start a small marketing campaign• Researched local competitors and their marketing activities to acquire a benchmark• Analyzed different competitor websites, comparing their designs and services• Oversaw the graphic redesign of the company’s website based off the competitive research• Drafted a majority of the written content on the website