Patrick Bowes Email & Phone Number

Leeds, United Kingdom

• Three sister companies operating in corrosion resistant coatings in sectors as diverse as offshore oil and gas, water management, power generation, mining and petrochemicals, in 35 countries worldwide.Group Marketing.
• Marketing responsibility for three group companies: Corrocoat, Corroserve, GlassFlake.
• Instigated full audit of marketing activity across all companies
• Overhauled and relaunched online and social media presence for Corrocoat, Corroserve
• Relaunched Glassflake online presence to target development chemists in coating and polymer sectors
• Central communications and compliance responsibility for 35 worldwide partner companies

• Established and grew e-commerce business in the medical sector a £250k turnover in 3 years. Adverse exchange rate movements following the Brexit referendum forced the company to cease trading in 2018.
• Conducted a full market audit to establish market size and potential, supplier base, competitor penetration and relevant price points and architecture
• Developed product offer and sourced all suppliers both UK and international in line with required product range, quality standards and price points
• Implemented a comprehensive SEO strategy to optimise search placement, focusing on detailed and regular Blog and Vlog content across the website and its social media
• Established complimentary eBay and Amazon stores and created an integrated order, stock and fulfillment system to support the 3 retail platforms
• Responsible for product quality control and verification of adherence to relevant EU standards

• Head of Communications for Corus Long Products Division with a turnover of £2.6bn covering 3 core hub businesses with over 12,000 employees
• Head up internal communications, media relations and Corporate Social Responsibility
• Successfully established and bedded in and a new divisional communications team across all hub businesses, drawn and created from 3 previously autonomous communications teams
• Devised strategy communications campaign to all employees regarding new Tata Steel Group Vision

• SigmaKalon (now part of PPG Architectural Coatings) is a global leader in the manufacture of decorative and protective coatings; it has a significant UK presence in the trade sector through a network of 175 owned.
• Control of channel and brand marketing for SigmaKalon’s trade division (UK & Ireland) with a combined turnover of over £125m and direct control of £3.5m A&P budget
• Management and development of 13 marketing professionals covering channels and brand
• Marketing and development responsibility for 175 strong Decorator Centre estate including investment and development strategy. Launched new ’sole brand showroom’ concept store in London designed to drive higher-margin.
• Headed-up strategic re-alignment of trade brands designed to fully differentiate the Johnstone’s and Leyland offers culminating in full Johnstone’s brand relaunch
• Seven-figure investment in brand awareness development including new football sponsorship deal in the guise of the ‘Johnstone’s Paint Trophy’

Hnd, Business And Finance

Master Of Business Administration (Mba), Marketing

Pgd Marketing & Cim Dip., Marketing