Enhanced network's organic visibility, user engagement, and business monetization through strategic content and technical SEO and Web Performance initiatives.• Contributed to growth to flagship site - one of the largest and most recognized video streaming sites in the world, evidenced by technical SEO tactics like Indexation Control, Improved Site Speed and Spam Defense, that helped lead to +20 million daily organic traffic increase (G.A.4 metrics) and contributing to a significant $350M recorded revenue in 2023.• Led Content Freshness and Relevance initiatives improving CTR on satellite site homepage by +14%, increasing Homepage traffic by +50k in 28 days.• Launched Web Performance dept in 2019, leading CRO & UX advances on flagship site that improved Core Web Vitals loading, responsiveness and stability through A/B tests; lowering bounce rate -5% & boosting time on page +4% sitewide, increasing monetization efforts +6%. Position includes mentoring new hires and creation of teaching materials.• Developing forward-thinking strategies for Search Generative Experience/A.I. Overviews (SGE) to future-proof client products and maintain visibility and Zero-Click strategy on Google, Bing and other Search Engines, in the evolving A.I. results landscape.• Lead stakeholder in web page design using SEO Best Practices on satellite sites. • Analyzed and interpreted data from various traffic sources, crafting data visualizations to uncover trends and formulate data driven decisions, catering to different stakeholder groups.

• Increased high traffic LGBTQIA+ community website organic y-o-y 2018-2019 by approx. +150,000 daily visits total, before site closure in 2021 (please inquire for more information).• Aided in developing On-Page SEO strategies including Keyword Optimization for page relevance, image optimization for improved site performance, and evolving internal linking for strong SEO signals. • Contributed to Technical SEO strategies for high traffic, large website clientele, including performing site migrations, ensuring website speed is competitive, confirming optimal crawlability and indexability, and aligning responsive compatibility for Mobile First demands for 10+ sites.

- Lead for outreach teams, point of contact for link building and email marketing campaigns. - Email outreach for cold email campaigns via both scraping and manual creation of email lists – average open rate of at least 10-15% for 3 years in highly competitive industries.- Position also included Influencer Relations and new Business Relations, from cold open to final negotiations.

Clientele highlights: ggpoker.com, shopify.com- Led inbound localized Content SEO targeting multiple countries, resulting +14% organic traffic increase to gambling-themed client Jan-Apr 2024.- Remote SEO Project Management of teams of 5-8, leading Content SEO efforts, and resolving roadblocks.- Led online/social marketing for Video Game “Heroes Must Die” from Heroic Games Inc, game released on Steam 07/15/2016 with a +76% positive review.- Using Generative AI to aid in refining content creation processes and scale content strategies.- Performing site audit requests for Content and Technical SEO.

• Revitalized online brand identity with Content SEO y-o-y website traffic increase of at least +3% per year, contributing to increase in net sales by +13% within first year 2009-10, and +$117m in total revenue for 2013.• Wrote and Produced high quality online video content and subsequent marketing materials, with campaign budgets ranging between 50-100,000 USD, that helped revitalize brand identity, create consumer interest and drive thousands of sales, amassing millions of views on Social Media/Youtube alone (videos available upon request). • Developed brand voice and messaging for multiple toy lines, both boy and girl lines, for preschool and 7+, creating compelling narrative-driven content, including comics and online games, to enhance brand identity and align marketing strategies.•• Lead generation brainstorming for marketing campaigns surrounding worldwide recognized brands like Halo and World of Warcraft - in association with Studio 343 and Blizzard Entertainment writers.• Hired, directed and managed freelance teams, ensuring efficient project timelines and adherence to approval processes.