Patrick Burton Email & Phone Number

Waterville, ME, US

Montreal, Canada Area (remote)

• Enhanced network's organic visibility, user engagement, and business monetization through strategic content and technical SEO and Web Performance initiatives.
• Contributed to growth to flagship site - one of the largest and most recognized video streaming sites in the world, evidenced by technical SEO tactics like Indexation Control, Improved Site Speed and Spam Defense, that.
• Led Content Freshness and Relevance initiatives improving CTR on satellite site homepage by +14%, increasing Homepage traffic by +50k in 28 days.
• Launched Web Performance dept in 2019, leading CRO & UX advances on flagship site that improved Core Web Vitals loading, responsiveness and stability through A/B tests; lowering bounce rate -5% & boosting time on page.
• Developing forward-thinking strategies for Search Generative Experience/A.I. Overviews (SGE) to future-proof client products and maintain visibility and Zero-Click strategy on Google, Bing and other Search Engines, in.
• Lead stakeholder in web page design using SEO Best Practices on satellite sites.

Montreal, Quebec, Canada

• Increased high traffic LGBTQIA+ community website organic y-o-y 2018-2019 by approx. +150,000 daily visits total, before site closure in 2021 (please inquire for more information).
• Aided in developing On-Page SEO strategies including Keyword Optimization for page relevance, image optimization for improved site performance, and evolving internal linking for strong SEO signals.
• Contributed to Technical SEO strategies for high traffic, large website clientele, including performing site migrations, ensuring website speed is competitive, confirming optimal crawlability and indexability, and.

- Lead for outreach teams, point of contact for link building and email marketing campaigns. - Email outreach for cold email campaigns via both scraping and manual creation of email lists – average open rate of at least 10-15% for 3 years in highly competitive industries.- Position also included Influencer Relations and new Business Relations, from cold.

Bangor, Maine, United States

Clientele highlights: ggpoker.com, shopify.com- Led inbound localized Content SEO targeting multiple countries, resulting +14% organic traffic increase to gambling-themed client Jan-Apr 2024.- Remote SEO Project Management of teams of 5-8, leading Content SEO efforts, and resolving roadblocks.- Led online/social marketing for Video Game “Heroes Must Die”.

Montreal, Quebec, Canada

• Revitalized online brand identity with Content SEO y-o-y website traffic increase of at least +3% per year, contributing to increase in net sales by +13% within first year 2009-10, and +$117m in total revenue for 2013.
• Wrote and Produced high quality online video content and subsequent marketing materials, with campaign budgets ranging between 50-100,000 USD, that helped revitalize brand identity, create consumer interest and drive.
• Developed brand voice and messaging for multiple toy lines, both boy and girl lines, for preschool and 7+, creating compelling narrative-driven content, including comics and online games, to enhance brand identity and.
• Lead generation brainstorming for marketing campaigns surrounding worldwide recognized brands like Halo and World of Warcraft - in association with Studio 343 and Blizzard Entertainment writers.
• Hired, directed and managed freelance teams, ensuring efficient project timelines and adherence to approval processes.

Bachelor, Communications

Activities and Societies: Specialization degree Invited to Golden Key InternationalGraduated with Distinction (top 10%) ~ Canadian.

Aec, Advertising Design

Graduated with Distinction (top 10%)

Dec, Creative Arts/Languages And Literature

Graduated with Distinction (top 10%)