Patrick Dixon Email & Phone Number

Ellesmere, Shropshire

Marketing for the TG Group; Builders Merchants, Skip Hire, Waste Services, Concrete, Aggregates and Electrical Services.

Develop and support B2C motoring-related sites for some of the largest brands in the UK. Working on innovative motoring products to support their SMR proposition in the consumer and fleet market. Clients included; Bosch, Blackcircles, National Service Repair Network, Dipstix.co.uk, Halfords Autocentres.

Project Manager for the launch of two new consumer online motoring products; AA Automyze and Garage Guide.

Established a Servicing and MOT retail proposition with some of the largest UK brands (including AA, Tesco, CSMA, Lloyds Bank and Admiral Insurance). Also worked on new business and account management with some of the major fleet and leasing companies.

During my time at Nationwide Autocentres we went through a period of expediential growth and business change. Originally joining Lex Autocentres (part of the RAC) then, via a management buy-in, to Nationwide Autocentres, I was responsible for the management of all key marketing activities. Being a member of the Management Team I gained vast experience and knowledge across all areas of the business. Key achievements:• Developed strategic and high-value affinity partnerships with top FTSE companies, one of which delivered £1m of incremental revenue• Rebranded the network following the acquisition of AA Service Centres with AA Approved Autocentre status and developed a new marketing strategy • Full budgetary control over all direct mail, online activity, external signage, POS and in-store promotions throughout the 220+ network • Key role in developing and implementing all marketing initiatives such as localised mailings, targeted leaflet drops, local and national PR activity and media campaigns• Devised and put in place a rolling strategy to retain existing customers and to reactivate lapsed customers through direct mail campaigns • Established the industry-first online MOT / Service booking function and created a new digital strategy using SEO, PPC and social media • Short-listed for “AM Magazine” Internet Retailer Awards – 2006 & 2008

Education record

Education record