An experienced Marketer & Brand Professional with a vision for creative integrated marketing campaigns and driving ROIs. Within my previous role at TIFF, I assisted brands in activating for an international and #1 Film audience in the world. As a previous Partnership Marketer for the Raptors and other MLSE affiliate teams, I have a strong understanding of the experiential landscape and how various brands successfully activate within it. I have top in-class organizational skills and an in-depth knowledge of marketing campaign tactics to drive purchase consideration, brand affinity & awareness, and education.I have experience leading agencies, in addition to developing brand strategy and marketing objectives against business priorities with a focus on strategic long-term growth.I am an energetic self-starter with strong leadership skills who is passionate about implementing annual brand strategy and marketing plans to deliver on objectives. To build from this, I am critical in analyzing business results and competitor performance to determine short-term opportunities, and strong experiential experiences for consumers and fans where they would like to be spoken to.