Patrick Kapcsos Email & Phone Number

New York, United States

As a strategic channel marketing consultant, I specialize in designing and executing partner marketing initiatives aimed at amplifing Awareness, Presence and Sales Activity across the entire partner ecosystem filling the marketing funnel with qualified leads, and sales opportunities. I excel in driving partner-sourced and influenced opportunities across diverse partner categories, including GSI, SI, ISV, MSP, DIST, VAR, Alliance, and Technology partners.

New York City Metropolitan Area

Director of global partner marketing strategy and programs increasing Movable Ink platform awareness, adoption, and partner sourced / influenced opportunities to, through, and with partners.

New York City Metropolitan Area

Managed a team of channel marketers responsible for the development and execution of high-ROI producing marketing campaigns and enablement programs for Akamai’s security and web performance channels & alliances.• Drove channel marketing strategy, planning, and lead generation campaigns for the Americas resulting in 17% YoY revenue growth and 49% new customer user (NCU) growth.• Built a successful team responsible for partner campaigns, promotions, collateral, and events resulting in a 10:1 average ROI for $3M+ MDF spend for Americas’ partners.• Co-creator of a new, multifaceted MDF program increasing partner participation by 80%, fund claim compliance by 90%, and 98% MDF fund budget utilization. • Global lead for the development of Akamai’s partner lead capture and conversion portal to fulfil the promise of true, closed-loop ROI reporting for MDF funded partner marketing activities.• Developed a partner on-boarding JumpStart program that helped sales teams sign-on 20% more partners and reduce sales enablement and marketing onboarding times by 50%. • Created and executed global channel marketing Quarterly Business Review (QBR) framework. • Partners supported: AT&T, IBM, Securesoft, Guidepoint, Microsoft, Optiv, Trace3, Tech Data.

Cambridge, Massachusetts, United States

Drove global channel & alliance marketing relationships for Akamai’s cloud service partners including Microsoft, Rackspace, Brightcove, and 100+ partners. • Developed globally scalable, multi-touch demand/lead generation campaigns to/through/with channel and alliance partners.• Drove a $2.2M MDF spend annually with select, cloud service partners (CSP) resulting in a 10:1 average ROI.• Managed all aspects of the go-to-market (GTM) launch for Akamai’s wholesale CDN through Microsoft and Rackspace.• Secured $1.6M in partner sponsorships for Akamai’s Edge Customer Conference.• Quarterly Business Review (QBR) development, and presentation (Internal & External). • Marketing and enablement event orchestration (Adv Boards, User Conf., Tradeshows).• Partners supported but not limited to: Microsoft Azure, AWS, Rackspace, Telstra, Brightcove, Comcast.

San Francisco Bay Area

Management of three vital aspects of EFI’s global print software and inkjet business.1. Marketing and Enablement Programs / Events- Designer, copywriter, and editor for EFI sales brochures, data sheets, web pages, and presentations.- Drove dozens of product launches - sales training guides, sales tools, marketing materials, and demo scripts.- Content manager for all EFI Sales Conferences (Internal and Partner) - Tradeshow/ User Conference event orchestration for all channel and alliance partners.2. Sales Promotions & Incentives- Subject matter expert (SME) for all sales promotions, spiffs, tracking, and communications. - Created EFI’s first “Cross Sell” incentive program for sales reps driving $22M in revenue.- Developed EFI’s annual sales top earners program, the “EFI Excellence Elite Club”. 3. Manager of the Outbound Lead Development Group (LDG)- Doubled productivity within six months by transforming a previously unsuccessful telemarketing team into a thriving and productive sales lead development team. - Designed and implemented a new two-tier bonus program resulting in a 2x productivity boost (36K call year).- Increased qualified lead hand-offs by 35% within the first quarter of management.Partners supported but not limited to: Xerox, Canon, Konica Minolta, Ricoh, Sharp, Pitney Bowes.

Greater New York City Area

Marketing communication manager responsible for producing product guides, sell sheets, promotions, newsletters, cross-reference guides and training materials.• Primary liaison with Minolta Corp marketing, public relations and media production agencies.• Managed the MBS Intranet - Created the MBS Product Information Packet (PIP): A series of on-line computer based training modules. Posting of inter-company policies, procedures and rates. Utilized the Intranet as a sales communication tool for product launches, promotions and sales incentive programs.• Creator, editor, and lead writer for the MBS quarterly newsletter.