Patrick Mcgowan Email & Phone Number

Los Angeles, Ca, Us

London Area, United Kingdom (Relocating To Los Angeles January 2025)

• Manage comms and internal workflows for all non-branded licensed titles launching across EMEA• Partner with Regional Content teams and Financial Planning to identify key titles for promotions. Track forecasting and performance of key licensed titles to drive informed decisions and optimize promotional strategies• Maintain a strong understanding of all licensed title campaign executions across the region, consolidating and communicating key insights to regional partners and EMEA marketing leads to ensure alignment and cohesive strategy execution• Handle content clearances for all licensed title usage across EMEA, including out-of-home (OOH), print, TV commercials (TVC) and third-party promotions with partners like Apple, Google, and Xbox. Ensure compliance and proper rights management across all promotional channels to safeguard content usage and brand integrity• Global point of internal contact for all EMEA studios, including BBC, Channel 4, Endemol, ITV, and StudioCanal, ensuring seamless collaboration and communication across regions• Serve as the point of contact for external publicity and social agencies, briefing them on best practices for the usage of content across various platforms to ensure consistent messaging and effective engagement• Created and managed workflows for 16 country-specific “New on Netflix” newsletters and videos per month in collaboration with internal cross-functional teams and external publicity and social agencies, ensuring timely delivery and effective communication of content updates to enhance audience engagement• Maintain a holistic purview of all EMEA markets and social channels, ensuring a comprehensive understanding of regional dynamics and audience engagement strategies• Key accomplishments: Led a small but seasoned team within the EMEA marketing org that consistently achieved our SLA for promo asset coverage and the monthly New on Netflix newsletter distribution (which generates over 1700 global monthly impressions)

Los Angeles, California, United States

• Managed 25+ global marketing campaigns per month and social media launches (APAC, EMEA & LATAM) throughout international expansion, understanding market nuances and content strategy for customized approaches to meet consumer expectations• Played a key role in building our teams in APAC and EMEA, expanding the team from 3 to 10 employees across 4 offices, and led 3-4 direct reports• Collaborate on content calendar planning with internal social teams and agencies, ensuring cohesive messaging and effective timing across all platforms to maximize audience engagement• Manage partner relationships with major studios, including Disney, Fox, Sony, and Warner Brothers, cultivating collaboration and alignment to enhance promotional opportunities and streamline content approvals • Key accomplishment: Created the framework for content approvals both internally and with our studio partners that are still in place and used globally

Los Angeles, California, United States

• Onboarded and managed hundreds of partners, including major studios, international studios, and indie partners, successfully launching thousands of hours of streaming programming that contributed to Netflix's growth from domestic to international by project managing all aspects of their accounts and asset delivery. Emphasized quality and timely deliveries through a metrics-driven approach to ensure operational efficiency• Trained studio partners on new artwork delivery guidelines and Digital Asset Management system. Responsible for communicating the Netflix user experience, emphasizing strategies to achieve optimal user engagement with creative assets• Key accomplishment: Created the first Product + Marketing style guide for promotional asset delivery for our studio partners

New York, Ny

• Analyzed radio airplay and chart trends to produce a weekly column for print, delivering insightful commentary and data-driven analysis that engaged readers and informed industry stakeholders• Collaborated with editorial teams to provide research on chart music data, delivering valuable insights that informed content creation and enhanced editorial decision-making • Reviewed content to analyze industry trends and artist/title chart achievements while contributing to editorial features in Billboard, ensuring high-quality insights and engaging storytelling for readersMaintained an active dialogue with top executives at major record labels and key radio executives, fostering strong relationships and collaborating to spotlight industry insights• Managed approvals for advertising campaigns featuring Billboard chart data, ensuring compliance with brand standards and accuracy while facilitating timely execution of promotional materials