Patrick Mcgrath Email & Phone Number

Dearborn, Nyc, And California

Shepherded the development and execution of the Genesis Brand Experience Centers in NYC, collaborating with multiple stakeholders, delivering on several goals and objectives through a global pandemic while most importantly ensuring an authentic, welcoming, and celebrated brand experience for every guest.Spearheaded the top-reviewed guest-oriented Genesis consumer experience to deliver on the existing architecture and brand promise of both the Genesis House and Genesis global brands.Created the experience center operations blueprint for two brand new experience centers in NYCEstablished foundational metrics and analysis to identify areas for efficiencies and process improvements.Led and collaborated with both in-house multiple partners to execute avant-garde events since opening November 2021

Greater Detroit Area

Trusted & Experienced Professional in Marketing Communications, Exhibits, and Experiential marketing.

Greater Detroit Area + Toronto, Canada

For over 30 years, Kubik has been designing, fabricating, installing and managing exhibits, events and environments for businesses, institutions and museums around the world. Kubik has a long history of creating quality, award-winning, and innovative work. I led New Business Development and worked to help Kubik to break into US Auto Shows. Established Kubik Display, Inc as a household name with US Auto Shows & OEMs 2016-2018Secured 6 RFP’s to major US auto show programs ranging from $30M-$70MCreated process, methodology, pricing structure at Kubik to compete for highly competitive US Auto Show business Led & presented all bids to the finalist round

West Bloomfield, Michigan

Championed and created sweeping changes in creative process, fabrication, implementation, account management, fiscal accountability, increasing cost efficiencies and profit marginsBuilt, led and ignited team for national and global accounts leading to one of the best creative studios in the industry and also recognized by General Motors as the GM Supplier of The Year in 2012 (1st year), 2013 & 2014Grew this team from 15 staff to 100 within two yearsReinvented auto show guest experience with memorable encounters to build passion for brands and productsSeparated and lifted General Motors’ signature brand identities for Chevrolet, Cadillac, Buick and GMC at shows and eventsIncreased show attendance, dwell, lead capture rates, and sale conversions across the board for every GM automotive brand

Huntington Beach, California, United States

- Brand Strategy & Creative Development- Concept to executions for auto shows, dealer meeting conferences, and guest experiences- Spearheaded Hyundai’s first PGA Golf Tournament - in Hawaii — Hyundai Tournament of Champions (Kapalua, Maui),- Led new business division of product specialist (20 staff)- $25M-$49M in annual budget management

Santa Ana, California

Won, led and managed the Hyundai Auto Show account after Immersa Marketing closed its southern California office and auto show division during the US recession.

Long Beach, California

Won, led and managed the Hyundai Auto Show account. Developed and instituted processes required by Hyundai Motor America and Innocean Worldwide AmericasInstrumental in winning an unprecedented three automotive accounts within a 30-day period for a relatively new marketing agency.

Foothill Ranch, California

Led, managed and retained the Mitsubishi Motors Account

Torrance, California

- Managed the creative, logistics, and operations for the national & regional auto show program as well asTexas State Fair National Dealer MeetingsAll-New Tundra LaunchCreated and landed new business with successful sale of large-scale Toyota dealership aftermarket retail display programPioneered multiple engaging and viral consumer activations to drive consumer engagement, most notablyMoving Forward StudiosToyota LIVE game show from concept to creation Last minute NASCAR Integration, ideation, and successful activation

Fountain Valley , California

ntegral national manager who helped turn around the Hyundai brand image from 2001-2006Supervised unbundling media and creative from incumbent agency as directed by Hyundai headquarters, onboarded new advertising agency and separate new media buying company with all-new agency compensation models and greater cost efficienciesHelped develop and select HMA’s new national campaign “Win” and later adopted and integrated all new global campaign “New Thinking, New Possibilities” from Hyundai Motor Company (HQ)360 messaging integration across digital, TV, radio, OOH, collateral, brochures, POS, events, multicultural marketing.Pioneered online digital ad planner for agency and retail partnersInstrumental in rebranding and elevating a small successful regional group pediatric cancer initiative to grander national recognized campaign. Hyundai Hope On Wheels for a dramatic increase in donationsRevamped Hyundai’s auto show display and successfully managed transition from one exhibit company to another.Manager, Auto Shows & Exhibits — May 2004 - March 2006Manager, National Advertising — May 2003 – May 2004Manager, Dealer Communications — July 2001 – May 2004

Detroit, Michigan + Orange County, California

Image & Communications Analyst (Y&R/Irvine)— October 2000 - July 2001Primary agency consultant/in-house liaison for Lincoln Premier Experience and Mercury Advantage.Consultant (Landor Associates/Irvine) — March 2000 - October 2000Managed the development and production of the Lincoln & Mercury product brochuresSenior Account Executive (Y&R Advertising/Irvine) —June 1998 – March 2000Business partner and coordinator of the advertising process for the National Mercury account.Account Executive (Wunderman Cato Johnson/Detroit) — July 1997 – June 1998Key liaison between six clients (Allied Signal, FTD, Health Alliance Plan, MichCon, Michigan National Bank, CAPTEC Financing) and WCJ Detroit.Account Coordinator (Y&R/Detroit) — September 1996 – July 1997Managed production for four major account teams: Lincoln National Account, Lincoln Mercury Dealer Association (LMDA) , FTD and Health Alliance Plan

Bachelor Of Arts, English, History, Psychology, Communications

Activities and Societies: MSU Crew Club, Acting, Student Radio, Resident AssistantShaw Hall

Education record

Activities and Societies: Track, Cross-country, drama, debate, Model United Nations, Students Against Drunk Driving, Amnesty.