Patrick Mclaughlin Email & Phone Number

Plano, Tx, Us

Plano, Tx, Us

Dallas, Texas, United States

Spearheaded a diverse team of over 10 global marketing professionals across various specializations including Donor Development, Digital Marketing, SEO, Social Media, Content Creation, Events, Web Development, and Lifecycle Marketing, driving strategic initiatives and fostering a collaborative work environment.• Engineered and implemented six innovative giving solutions, significantly enhancing the organization’s revenue streams and directly raised an annual revenue of $18M, establishing new channels as the largest revenue drivers for the organization.• Oversaw all branding, creative, social, PR, and content strategies, and marketing campaigns resulting in a 36% growth in audience, and a 15% growth in revenue in first year. • Achieved a dramatic increase of 33% in organic traffc through A/B testing and optimization of existing campaigns, demonstrating a rapid and impactful contribution to the organization’s financial health.• Led the development and execution of comprehensive marketing campaigns that effectively boosted donor engagement, increased participation rates, and raised the average donation amount, reinforcing the organization’s mission and financial sustainability.• Led branding and content strategies on social channels totaling 7 million followers.

Written, produced, and edited audio stories for children, including Bible narrations, music albums, and theatrical productions of Bible stories. •Have over 4,500 paid monthly subscribers, and growing fast. • Develop, cast, and work with producers, mixers, and voice over talent to capture the intended performance.

Dallas-Fort Worth Metroplex

Results-driven Communication Director with a proven track record of overseeing all creative, branding, and storytelling, and content initiatives for a $30 million non-profit organization. Expertise in executing campaigns that generated significant revenue, while leading a team of professionals to drive organizational mission.• Oversaw a team of 6 employees and effectively managed their tasks and responsibilities.• Executed campaigns that generated $3.8 million in revenue, utilizing various channels such as email marketing, video, social ads, and more.• Developed engaging and impactful content for campaigns, resulting in an 8000% increase in video project output and achieving engagement rates upwards of 80%.• Consistently met or exceeded major deadlines while maintaining high-quality deliverables by leading staff.• Created all content and strategies for lead generation assets, including ebooks, social ads, and video content, to drive organization’s mission and brand awareness.• Managed and created content for multiple social accounts with over 1.6 million followers.• Implemented A/B testing for websites, landing pages, thumbnails, hooks to continuously improving results.•Managed Social media accounts with upwards of 1.2 million followers. • Oversaw or personally created all story, branding, creative, marketing, and other materials, ensuring consistent messaging and visual identity.• Directed, shot, edited, and produced video content for social and email campaigns with consistant 80%+ engagement rate and 12%+ click thru rates• Produced diverse creative elements, including print materials, email marketing campaigns, digital ads, video SEO, and promotional materials, organizational wide

Provided creative leadership resulting in significant impact within an $6 million international organization with a strong presence in Southeast Asia. Drove marketing strategies resulting in several areas of economic development, while advancing brand recognition and content strategies.• Led a dynamic communications team in developing and executing impactful campaigns, fundraisers, and event planning initiatives, while overseeing a comprehensive website overhaul.• Achieved remarkable results, including a 38% increase in website traffic, an 18% rise in website donations, and a 21% growth in client acquisition.• Directed, produced, and edited all major video projects, resulting in an 11% year-over-year increase in viewership, effectively enhancing brand engagement and awareness.• Produced compelling marketing materials to effectively promote the brand and increase its reach.

Garland, Texas, United States

Spearheaded the creative vision, storytelling, and strategic direction to engage and inspire diverse communities by leveraging existing resources, fundraising for more, and crafting a talented team to execute marketing and content strategies. • Created and executed a content strategy that resulted in a remarkable 300% increase in channel views and subscriptions, expanding the reach and impact of the church’s message.•Spearheaded the online expansion and modernization efforts, including the successful launch of a podcast, and produced all print and digital marketing materials that furthered the organization’s mission.• Increased video content production by more that 500%, and saw continual month over month growth on all social platforms.

Oversaw leader training & development for teams of 80+. Designed weekly communications involving social & email marketing as well as communicated organizational value to community leaders.• Developed lectures and spoke to audiences of 700+.• Developed and executed on events planned for more than 11k+ attenders.• Expanded visibility of organization and recruited key people to fill roles.

Dallas-Fort Worth Metroplex

Advanced and created the development of a comprehensive communication strategy, successfully enhancing brand identity across various church departments. This strategic initiative significantly increased visibility and engagement within targeted demographic groups, contributing to a tenfold increase in weekly attendance.• Oversaw the creation and implementation of graphic support for the entire organization, utilizing the Adobe Suite to elevate visual content and streamline design processes. This integration fostered a cohesive and professional brand image that resonated with the community.• Formulated and managed yearly budgets and calendars, aligning financial and temporal resources with strategic communication goals. This meticulous planning ensured the effective deployment of resources, maximizing impact and outreach.• Led the transformation of internal and external communications, introducing modern digital tools and platforms that enhanced interaction with the congregation and community stakeholders. This approach not only improved information dissemination but also bolstered overall engagement and participation.