Communications Instructor, Marketing Communication StudiesWilfrid Laurier University• Evaluated and graded students' coursework, assignments, and papers to provide feedback on their performance and progress • Initiated, facilitated, and moderated classroom discussions to encourage active engagement and critical thinking among students • Challenged and motivated students by delivering in-depth lectures and leading thought-provoking discussions on course topics •… Show more Communications Instructor, Marketing Communication StudiesWilfrid Laurier University• Evaluated and graded students' coursework, assignments, and papers to provide feedback on their performance and progress • Initiated, facilitated, and moderated classroom discussions to encourage active engagement and critical thinking among students • Challenged and motivated students by delivering in-depth lectures and leading thought-provoking discussions on course topics • Communicated effectively with students from diverse backgrounds to ensure they understood course materials and concepts • Reviewed books and journal articles for potential publication to stay current in the field and contribute to academic discourse • Created and taught engaging online courses to provide students with flexible learning opportunities • Compiled, administered, and graded examinations to assess students' knowledge and understanding of course content • Maintained regularly scheduled office hours to advise and assist students with course materials, assignments, and other academic matters Show less

Communications Professor, School of Language and Communication and Liberal Arts StudiesMohawk College• Evaluated and graded students' coursework, assignments, and papers to provide feedback on their performance and progress • Initiated, facilitated, and moderated classroom discussions to encourage active engagement and critical thinking among students • Challenged and motivated students by delivering in-depth lectures and leading thought-provoking discussions on course… Show more Communications Professor, School of Language and Communication and Liberal Arts StudiesMohawk College• Evaluated and graded students' coursework, assignments, and papers to provide feedback on their performance and progress • Initiated, facilitated, and moderated classroom discussions to encourage active engagement and critical thinking among students • Challenged and motivated students by delivering in-depth lectures and leading thought-provoking discussions on course topics • Communicated effectively with students from diverse backgrounds to ensure they understood course materials and concepts • Reviewed books and journal articles for potential publication to stay current in the field and contribute to academic discourse • Created and taught engaging online courses to provide students with flexible learning opportunities • Compiled, administered, and graded examinations to assess students' knowledge and understanding of course content • Maintained regularly scheduled office hours to advise and assist students with course materials, assignments, and other academic matters Show less

Communications Professor, School of Language and Communication StudiesConestoga College Institute of Technology and Advanced Learning• Evaluated and graded students' coursework, assignments, and papers to provide feedback on their performance and progress • Initiated, facilitated, and moderated classroom discussions to encourage active engagement and critical thinking among students • Challenged and motivated students by delivering in-depth lectures and leading… Show more Communications Professor, School of Language and Communication StudiesConestoga College Institute of Technology and Advanced Learning• Evaluated and graded students' coursework, assignments, and papers to provide feedback on their performance and progress • Initiated, facilitated, and moderated classroom discussions to encourage active engagement and critical thinking among students • Challenged and motivated students by delivering in-depth lectures and leading thought-provoking discussions on course topics • Communicated effectively with students from diverse backgrounds to ensure they understood course materials and concepts • Reviewed books and journal articles for potential publication to stay current in the field and contribute to academic discourse • Created and taught engaging online courses to provide students with flexible learning opportunities • Compiled, administered, and graded examinations to assess students' knowledge and understanding of course content • Maintained regularly scheduled office hours to advise and assist students with course materials, assignments, and other academic matters Show less

• Worked as the strategic communications advisor for SJHS (including multiple hospitals, LTC homes, and other healthcare-related stakeholders) and collaborated with CEO to develop communication strategies • Collaborated with key members of the system to develop communication strategies, direction, purpose, tone, method, and style for the system • Ensured that communication strategies aligned with member organizations and worked to strengthen relationships with stakeholders • Liaised… Show more • Worked as the strategic communications advisor for SJHS (including multiple hospitals, LTC homes, and other healthcare-related stakeholders) and collaborated with CEO to develop communication strategies • Collaborated with key members of the system to develop communication strategies, direction, purpose, tone, method, and style for the system • Ensured that communication strategies aligned with member organizations and worked to strengthen relationships with stakeholders • Liaised with multiple Ontario (and international) municipalities on marketing, communications and health care strategy to promote the organization's goals and objectives • Regularly updated the System CEO on current media coverage related to healthcare relevant to the work of the System to ensure the organization is informed • Tailored different communication materials for specific audiences, quickly and effectively developed key messages, news releases, media presentations (traditional and multimedia) to ensure communication was effective • Proactively sourced, crafted and developed media stories that achieved local, provincial and national attention to increase visibility and promote the organization's mission • Led website creation, strategic direction, creative design, coordination, and accuracy, and worked to improve the website to ensure that it is user-friendly and engaging • Developed and executed social media strategies, coordinated tone, platforms, posting, and monitoring, ensuring that the organization's message was consistent and engaging Show less

Manage strategic direction and day-to-day operations of the Communications Department at St. Mary’s General Hospital, a national leader in patient safety and outcomes. Core programs at St. Mary’s include a regional cardiac care centre, surgical services, emergency, medicine and respiratory care, including a Level One Centre for thoracic surgery.

• Mentored and led a team of six responsible for communications and marketing (digital and traditional) to more than 3,400 employees • Developed and implemented a multi-year strategic communications program across the organization and its 37 satellites • Acted as the primary point of contact for media relations with major news outlets (e.g., Globe and Mail, Toronto Star, CBC) • Developed government relations documents and led the team responsible for handling provincial and federal… Show more • Mentored and led a team of six responsible for communications and marketing (digital and traditional) to more than 3,400 employees • Developed and implemented a multi-year strategic communications program across the organization and its 37 satellites • Acted as the primary point of contact for media relations with major news outlets (e.g., Globe and Mail, Toronto Star, CBC) • Developed government relations documents and led the team responsible for handling provincial and federal government issues • Developed, wrote, edited, and distributed content for a wide range of communications products, including press releases, announcements/speeches, and various reports • Led the generation of online content that engaged audience segments and drove measurable action • Implemented effective communications vehicles to create momentum and awareness, as well as test the effectiveness of communications activities • Managed the development, distribution, and maintenance of all print and electronic collateral, including print, video, social media, and website • Tracked and measured engagement levels throughout the network over time, using metrics to refine communications strategies • Coordinated and organized annual meetings that engaged Southbridge's various audiences and ensured successful outcomes. Show less

• Developed and executed comprehensive strategic communications plans for the provincial organization, including the development of a plan specifically for stroke and dementia • Increased social media engagement and reach by over 1,800%, utilizing analytics to continuously improve content and messaging • Managed media relations for provincial outlets such as Toronto Sun, Globe and Mail, Toronto Star, CBC, ensuring a positive public image for the organization • Produced and… Show more • Developed and executed comprehensive strategic communications plans for the provincial organization, including the development of a plan specifically for stroke and dementia • Increased social media engagement and reach by over 1,800%, utilizing analytics to continuously improve content and messaging • Managed media relations for provincial outlets such as Toronto Sun, Globe and Mail, Toronto Star, CBC, ensuring a positive public image for the organization • Produced and distributed a range of high-quality communications materials, including press releases, speeches, reports and other materials, to support organizational goals • Conducted ongoing environmental scans to identify emerging issues and trends in the healthcare sector, and developed proactive communications strategies to respond to them • Spearheaded the development and launch of a new web presence, including a website and social media accounts, overseeing content creation, design and maintenance (www.ontariostrokenetwork.ca) • Managed a team of diverse communications professionals, ensuring they stayed on task and met deadlines on multiple projects, while also fostering a collaborative and positive work environment Show less

• Acted as the primary contact for media relations (Globe and Mail, Toronto Star, CBC, etc.) • Produced and implemented detailed strategic communications plans • Developed, wrote and distributed content for a wide range of communications products, from press releases, announcements/speeches to various reports • Developed the strategic process for the Problem Gambling Conceptual Framework (ask me more!) • Conducted regular assessments of the public environment to identify… Show more • Acted as the primary contact for media relations (Globe and Mail, Toronto Star, CBC, etc.) • Produced and implemented detailed strategic communications plans • Developed, wrote and distributed content for a wide range of communications products, from press releases, announcements/speeches to various reports • Developed the strategic process for the Problem Gambling Conceptual Framework (ask me more!) • Conducted regular assessments of the public environment to identify external decisions or processes that might require a strategic response • Led the continuous improvement of the website (www.gamblingresearch.org), including writing/revising content and maintenance, surveying users • Prepared stakeholder-friendly summaries of research findings in relation to identified topics and/or themes • Produced and implemented detailed Knowledge Translation plans • Spearheaded Knowledge Translation awards, from solicitation process to project management of funded research Show less

• Developed and implemented national/internal communications and marketing programs that were extremely successful in defining the benefits of plastics and deflecting negative views (i.e. BPA) • Acted as the primary contact for media relations, including print, web and television • Led multiple time-sensitive projects for CPIA and other associations, involving traditional and new media • Created and supervised the implementation of strategic marketing and communications plans… Show more • Developed and implemented national/internal communications and marketing programs that were extremely successful in defining the benefits of plastics and deflecting negative views (i.e. BPA) • Acted as the primary contact for media relations, including print, web and television • Led multiple time-sensitive projects for CPIA and other associations, involving traditional and new media • Created and supervised the implementation of strategic marketing and communications plans, including the use of print and new media • Developed system for integrated communications message between members, Board of Directors, staff and other stakeholders • Created articles, releases, etc. representing the national association to media and other stakeholders • Developed association’s 20+ websites, helping to populate the sites with content from a wide variety of sources • Increased page views and unique visitors for association’s websites by 850% • Created dynamic and effective speeches given by association President and CEO to numerous, varied constituencies • Expanded press coverage, wrote press statements (achieved excellent track record in writing and placing press releases) • Produced association’s Annual Report and many other communications and marketing documents • Cultivated ideas and edited articles and publications to promote the association’s initiatives Show less

• Spearheaded North America’s largest media survey, ComBase (www.combase.ca), measuring in excess of 400+ individual Canadian markets and providing insightful data on cities, towns and villages across the country (the study provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space) • Created communications and marketing strategies to represent community newspapers and the association to various stakeholders… Show more • Spearheaded North America’s largest media survey, ComBase (www.combase.ca), measuring in excess of 400+ individual Canadian markets and providing insightful data on cities, towns and villages across the country (the study provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space) • Created communications and marketing strategies to represent community newspapers and the association to various stakeholders, the media and government, both provincial and federal • Developed the content, design and upkeep of the association’s websites, including an online system for newspaper advertising that helped to generate large new revenue streams • Supervised all outgoing communications and marketing in all formats, including new and social media • Created and populated the association newsletter, various e-bulletins, marketing materials and website • Represented the association at trade shows, regional meetings, Board meetings and other functions • Produced and wrote eye-catching printed pieces: newsletter, annual reports and brochures • Established an effective database and launched an e-mail campaign to inform stakeholders of various association initiatives • Saved thousands of dollars by typesetting printed pieces on desktop-publishing system Show less

The Woolwich Observer is the largest community newspaper serving the Woolwich Township area.