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Patrick Muthoka is listed as Strategy | Innovation | Insights | at Pilot Lite, a company with 22 employees, based in Nairobi County, Kenya, Kenya. AeroLeads shows a matched LinkedIn profile for Patrick Muthoka.
Patrick Muthoka previously worked as Country Consultant at Pilot Lite and Co Founder and Business Development Lead at Kibali Insights Ltd. Patrick Muthoka holds Cpa, Finance, General from Strathmore University.
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A seasoned manager with 8+ years of FMCG /FMCD/HORECA rich experience. Exposed to commercial management, brand management, category management, brand and trade marketing, sales and business development, and consumer/market insights with iconic global brands. Proven track record of delivering profitable & sustainable growth of brands and markets across categories and geographies. Characterized as a farsighted strategist who has successfully launched new brands and entered new categories and countries in Emerging Markets. Proven ability to synergize business, marketing, and insights to achieve long-term brand value.Competencies:-Leadership-Led and assembled multicultural teams across countries and functions in East Africa, with an entrepreneurial spirit , building a robust business, founded on a vision of sustainable brand equity, commercial prudence, stakeholder value, and full knowledge of the millennial workforceRTM-An expert in End to End RTM strategy from industry analysis, shopper and consumer analysis, data and information analysis, financial planning, channels mapping, distributor engagements, commercial terms and conditions, team structure, and planning. Last mile deployment tacticianFinancial Planning-P&L development and management, working capital management, sales forecasting, brand marketing budgets, and structure cost planningSales Excellence-Route Planning, Channell Strategy, Outlet Segmentation, Operational Efficiency, Point of Purchase Excellence, Customer Contracts Planning, Team Commission Structure, KPI Planning, Sales Team trainingConsumer Marketing-Thorough Planning and rigorous implementation of channel-wise brand activation across sales drivers with measurable KPIs that drive ROIRevenue Growth Management-Value chain management that drives maximum value for the organization. Attention to detail in SKU pricing by channel vis a vis brand and category strategy.Insights-Consumer, Market, and Commercial Insights achieved through best-in-class qualitative and quantitative approaches
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Nairobi, Kenya
-Developed Go to Market and Route to Consumers tactics for new brands (Fortune500), launched 4 products in different categories spaces in 2017 into a traditional trade-Developed a compelling brand narrative and shared best practices with teams for overall brand value aligned with the brand vision-Managed B2B/B2C/ sales of products under scope creating a.
Nairobi.Daresalam.Kampala
-Managed and oversee the company’s business in Kenya, Tanzania, and Uganda creating a client base of 12 new clients and revenue of $1M over the years -Delivered a world-class merchandising proposition for a local brand leading to a 10% increase in sales and 15% in brand value -Ensured the region teams understand the local needs for activity materials-both.
Daresalam, Nairobi, Kampala
-Supported the research team to produce a monthly research report on the development of the CPGs landscape in East Africa. -Prepared multi-client annual & quarterly market reports on Soft Drinks, Beer, FMCG (Food and Non-food), Wines &Spirits, Dairy & Hot Beverages -Conducted commercial team training with internal and external stakeholders-Analyzed the.
Lagos, Nigeria
Recommended and conducted market research in 6 different countries comprising over 18 cities in Africa Build Strategic plans for East African markets to ensure delivery and alignment to Africas’ strategy and growth aspirations Transformed data from market research into clear and actionable recommendations and insights Prepared research proposals and.
Nairobi, Kenya
Developed, implemented, and maintained systems to control field department work-flow Monitored status, stage, and progress of all projects Set deadlines, agreed to itineraries, and check progress regularly Cost control: was involved in the preparation of budgets for fieldwork and cost control Conducted best-in-class quality control: Conduct.
Other employees you can reach at pilotlitegroup.com. View company contacts for 22 employees →
Subhash Agrawal
Colleague at Pilot Lite
Ahmedabad, Gujarat, India, India
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RK
Ricardo Kalijmann
Colleague at Pilot Lite
Uruguay, Uruguay
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TM
Toby Matthewson
Colleague at Pilot Lite
London Area, United Kingdom, United Kingdom
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DG
Daniel G Lauri
Colleague at Pilot Lite
Fort Lauderdale, Florida, United States, United States
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JN
Joel Nelson
Colleague at Pilot Lite
Fort Myers, Florida, United States, United States
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SW
Sandy Westwater
Colleague at Pilot Lite
London, England, United Kingdom, United Kingdom
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PV
Patricio Villa Bustos
Colleague at Pilot Lite
Santa Cruz De LA Sierra, Santa Cruz, Bolivia, Bolivia, Plurinational State Of
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ST
Simon Thackray
Colleague at Pilot Lite
Greater London, England, United Kingdom, United Kingdom
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AG
Andrea Guani
Colleague at Pilot Lite
Uruguay, Uruguay
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DJ
Daniel Johnsen
Colleague at Pilot Lite
United States, United States
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Activities and Societies: Entrepreneurship club,Finance Club,Marketing Club
Quick answers generated from the profile data available on this page.
Patrick Muthoka works for Pilot Lite.
Patrick Muthoka is listed as Strategy | Innovation | Insights | at Pilot Lite.
Patrick Muthoka is based in Nairobi County, Kenya, Kenya while working with Pilot Lite.
Patrick Muthoka has worked for Pilot Lite, Kibali Insights Ltd, Malana Research Consult International Limited (Mrcil), Webhaptic Intelligence Limited, and Infinite Insight.
Patrick Muthoka's colleagues at Pilot Lite include Subhash Agrawal, Ricardo Kalijmann, Toby Matthewson, Daniel G Lauri, and Joel Nelson.
You can use AeroLeads to view verified contact signals for Patrick Muthoka at Pilot Lite, including work email, phone, and LinkedIn data when available.
Patrick Muthoka holds Cpa, Finance, General from Strathmore University.
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