Patrick Muthoka Email & Phone Number

Nairobi, Kenya

-Developed Go to Market and Route to Consumers tactics for new brands (Fortune500), launched 4 products in different categories spaces in 2017 into a traditional trade-Developed a compelling brand narrative and shared best practices with teams for overall brand value aligned with the brand vision-Managed B2B/B2C/ sales of products under scope creating a sales bandwidth of over 400,000 SKUs over 4 months -Triangulated distribution channels, distributors on-boarding, production of distributor agreements/KPIs/Strategy/POS-P&L management-set up operational budgets and ensure the P&L is planned and set up to achieve business and brand objectives/aspirations-Provided strong brand/channel strategies and plans for brands under the scope-Built best-in-class Customer marketing, advocacy, and commercial capabilities across Nairobi enabled the brands to win in the marketplace-Innovation-Managed full end-to-end innovation journey for product launches from inception to launch phase into a traditional trade -Championed execution excellence, tailoring the picture of success for local channels and customers as needed-Tracked in-market performance and formulated course-corrective activity to drive revenues and beat the competition-World-Class Development and Execution of Marketing Strategies for growth-Provided strong commercial insights into the brand planning process to ensure effective commercialization and execution of our strategic plans through market and consumer research-Built a playbook for megacities in Sub-Saharan Africa for future product launches in the snacks business-Created Hawkettes support system into CBD for snacks sales and hawker coordination-Inspired written insights into industry trends & developments in Emerging markets on FMCGs and HORECA-Assembled and led a team of Research, Project & Sales, and Marketing and Activation teams, more than 200 people at different project phases

Nairobi.Daresalam.Kampala

-Managed and oversee the company’s business in Kenya, Tanzania, and Uganda creating a client base of 12 new clients and revenue of $1M over the years -Delivered a world-class merchandising proposition for a local brand leading to a 10% increase in sales and 15% in brand value -Ensured the region teams understand the local needs for activity materials-both level of detail and timing required to ensure full customer support-Conducted trade segmentation, trade census, and route to market assessment for a global brand in Daresalam, Tanzania-Launched and scaled up Polish Vodka and Cider into traditional trade and modern trade in Nairobi and Mombasa -Supervised advertising, social media, public relation, content marketing, product design, and other forms of marketing, unifying marketing activities within branding and communication-Established In-Market KPIs, hit and exceeded KPIs by 20% during the last quarter of 2019 -Contributed to Routes to Market tactics and Routes to Consumers for brands under scope launching and scaling businesses with a $20M+ revenue in 1 year -Multichannel Management-harmonized channel strategy and implementation plans -Led, directed and evaluated media strategy with the multichannel marketing teams to achieve sales and profit goals and KPIs -Deployed supply chain support and coordination, Distributor Management Process (DMP)and SOPs-Conducted B2B trade interviews, developed moderator guides, and designed surveys achieving 2000 IDIs(In-Depth Interviews),300 FGDs, and more than 20,000 Quant over the years-P&L Building and Management to achieve effective utilization of resources to achieve business success and ROI-Formulated analysis plans, conducted in-depth data analyses using traditional and advanced methods for actionable insights

Daresalam,Nairobi,Kampala

-Supported the research team to produce a monthly research report on the development of the CPGs landscape in East Africa. -Prepared multi-client annual & quarterly market reports on Soft Drinks, Beer, FMCG (Food and Non-food), Wines &Spirits, Dairy & Hot Beverages -Conducted commercial team training with internal and external stakeholders-Analyzed the beverage, wine, and spirits industry in emerging markets providing estimates of market size, pricing, competition, and opportunities across the continent. -Advised on RTM strategy for entrant brands

Lagos, Nigeria

 Recommended and conducted market research in 6 different countries comprising over 18 cities in Africa  Build Strategic plans for East African markets to ensure delivery and alignment to Africas’ strategy and growth aspirations Transformed data from market research into clear and actionable recommendations and insights Prepared research proposals and innovative business plans that drove growth Identified potential clients leading to yearly business growth of 12%  Supervised project management and client communication teams  Conducted complex analysis of research data and prepare complex reports

Nairobi, Kenya

 Developed, implemented, and maintained systems to control field department work-flow  Monitored status, stage, and progress of all projects  Set deadlines, agreed to itineraries, and check progress regularly  Cost control: was involved in the preparation of budgets for fieldwork and cost control  Conducted best-in-class quality control: Conduct ad-hoc checks on team leaders and field team, including back checks and accompaniments

Cpa, Finance, General

Activities and Societies: Entrepreneurship club,Finance Club,Marketing Club

Bachelor Of Commerce - Bcom, Accounting And Finance