Patrick Purcell Email & Phone Number

Bury St Edmunds, Gb

Redditch, Worcestershire, Gb

Responsible for and built out the customer analytics team within Halfords retail responsible for digital optimisation and process improvement, CRM campaign review and targeting, commercial ranging reviews / understanding and supporting the overall business strategy through the customer lens

London, Gb

Responsible for a team based across the U.K. and India in delivering analytical solutions to business problems, understanding customer profiles and behaviours and driving customer experience

Swindon, Wiltshire, Gb

Responsible for a team delivering strategic insight across the commercial, marketing, digital and service segments of the organisation.Managed stakeholder relationships to understand key business issues and plans to translate these into analytical projects delivered through the team to solve the issues and deliver the plans most effectively.Responsible for upskilling team and the wider department on analytical techniques and data management to ensure continued development of team and projects completed by them.Responsibilities also extended to management of the data landscape and inclusion of new data sources to add further value to insights.

Swindon, Wiltshire, Gb

Optimise acquisition and retention of customers within the small and medium enterprises segment.Model price elasticity of customers and ensure pricing strategy aligns to and delivers business strategy. Manage internal and external stakeholders, including service providers, to ensure optimal availability of information and data.Segment and cluster customers for marketing and strategic purposes.Manage and deliver projects to continual develop processes to stay ahead of the market and up to date with customer trends.

Swindon, Wiltshire, Gb

Manage the production of Gas volume forecasts across all segments, Domestic SME and I&C, for horizons from current day to month ahead.Develop and maintain forecasting models utilising a range of methods from regression to time series to neural networks.Provide variance and causal analysis around input and output data for forecast models.Manage internal and external stakeholders as well as external service providers.Ensure continuous development and progression through project delivery.

Swindon, Wiltshire, Gb

Maintained and developed a range of forecast models for Gas volume across all segments, Domestic SME and I&C, covering horizons from current day to 5 years out.Economic trend analysis and correlation to Gas volume trends.Report generation and causal analysis.