Patrick Swanson Email & Phone Number

Pasadena, Ca

Pasadena, Ca

Content Marketing, Copywriting, Blogging, On-Page SEO, Social Media Marketing

Pasadena, Ca

Premier people search engine generating 20M+ monthly web visits and $80M annual revenue. My role reported to the SVP of Marketing and launched the affiliate marketing program from the ground up before transitioning to play a strong role in helping to launch the content marketing program.Copywriting: Wrote clear, persuasive copy for website and landing pages, and worked with Analytics team to optimize copy based on A/B and multivariate testing. Additionally provided copy for product messaging, display ads, email campaigns, and sponsored social media placements.Affiliate Program Launch: Proactively launched affiliate marketing program and grew it to channel accounting for 20% of annual revenue. Managed relationships with hundreds of partners from around the world. Blogging: Wrote and published SEO-optimized blogs monthly, helping Spokeo rank for strategically selected head terms and long-tail keywordsEditorial Calendar: Helped to create and manage keyword-focused editorial calendar targeting high- converting audience segments. Helped to strategize consistent publication across all digital channels weeklyDigital Marketing: Helped to ideate, execute creatives, and analyze integrated digital campaigns spanning social media, retargeting ads, blogs, and landing pagesA/B and Multivariate Testing: Helped Marketing team set-up and execute A/B and multivariate testing for conversion rate optimization efforts. Drove 1-3% improvement on conversion rate optimization through streamlined on-page copy and simplified landing page UIContent Marketing: Conceptualized and wrote advertorials highlighting popular use cases and driving strong conversion rates compared to direct marketing channelsSEO: Employed on-page SEO best practices in long-form content on Spokeo’s new blog, "The Compass." Helped it to gain 5-10,000 organic visits a month, with 3x higher conversion rate than standard landing pages