Sallet's Northwoods Outfitters is a specialty retail shop in the resort town of Minocqua, Wisconsin. Our vision for Sallet’s was simple: we wanted to create a shopping experience that invokes memories of the good times spent in the Northwoods. We may not know each other but we are connected by the lakes, green pines, and the outdoor adventure-land we cherish.Whether you are a first-time visitor to Minocqua, a seasonal regular, or live in the area year-round, Sallet’s has the apparel, gifts, and décor for you. We focus on quality and draw inspiration from the memories we share along the shores of Minocqua Lake. From my family to yours, welcome to Sallet’s Northwoods Outfitters.

Oversee management of the day-to-day operations of the bookstore on the campus of the University of California, Berkeley; hold accountability for planning, organizing, and direction of all store services; including textbooks, general merchandise, eCommerce, and the customer service operations.Recruited to lead the store design and store transition into a new state of the art retail location which was part of a $200 million, 3 year renovation plan of the Martin Luther Jr. Student Union. Doors opened for business to the new Cal Student Store on Monday August 17, 2015. Responsible for recruiting, hiring, coaching/mentoring an executive team accountable in managing a staff of approximately 100, including full-time/part-time and temporary hourly employees.Responsible for maintaining day-to-day relationships with university key stakeholders and develop strong working relationships with Event Services, Alumni Association, Athletics, and the University Registrar. Charged with the responsibility of handling the store's financial aspects encompassing budgeting and forecasting.

Responsible for the management of the retail operation within the university bookstore on the campus of the University of California, Berkeley. Annual retail sales exceed $11 million.Leadership responsibility for the store’s off-site retail/concessions operations throughout campus, including but not limited to, game/event management at athletic events such as football, basketball, and baseball. Retail sales during a football Saturday regularly exceeded $150,000.Doubled sales within the licensed clothing and gifts departments ($3 million to $6 million+ annually) in my ten years as general merchandise manager.Success in building customer loyalty and driving the business resulted in a 66% increase in top line sales within the general merchandise departments.Charged with the responsibility of merchandising a 35,000 square foot retail sales floor consisting of three separate floors within the store.Responsible for the overall marketing approach in collaboration with campus departments and organizations for promotional opportunities and special events.Responsible for providing outstanding customer service to a very diverse customer base.

Represented ten+ apparel and sporting goods manufactures throughout the state of Michigan.Customers included university/college bookstores, sporting good/team dealers, licensed apparel retailers, screen printers, embroiders and ad specialty companies.Developed strong relationships with customers to ensure orders were placed correctly and processed within an agreed upon time frame.

Had lead responsibility for the management and operation of the merchandise department with annual sales of $1 million, which included a retail store, two remote retail locations, game/event sales, and internet/telephone sales.Responsible for the talent management and development of a retail/game event staff consisting of 30+ employees.Responsible for forecasting, purchasing and inventory control management.Lead in the design, implementation, and licensing of a new Mallards logo, which included the design of the on-ice uniforms and retail lines of apparel and gifts.

lead responsibility for the start up of the IceHogs’ merchandise operation during the team’s inaugural season of operation. Hired, managed, and developed a merchandise staff consisting of one intern and 20+ employees.Responsible for all purchasing and inventory control management.Named Merchandise Director of the Year in the United Hockey League for the 1999-2000 season.

Participated in every aspect of the merchandise operation within the athletic department at Indiana University.Coordinated and managed merchandise sales during basketball, football, soccer and volleyball games.Fully participated in the planning, development, and grand opening of an off-campus, fan interactive retail store.Worked as a manager within the two retail stores operated by IU Athletic Outfitters.