Patrick Brown Email & Phone Number

West Lafayette, IN, US

Indianapolis, Indiana Area

• Directed comprehensive campaign lifecycle management, delivering impactful results in audience research, strategy, creative collaboration, and thorough results reporting.
• Led successful multi-platform campaigns, achieving significant KPI gains, driving tangible outcomes for clients, and picking up a couple of awards and accolades along the way.
• Conducted precise niche audience research, translating raw data into actionable strategies that consistently generated significant results across finance, tech, healthcare, entertainment, and non-profit sectors.
• Engineered innovative approaches to engage elusive audiences, resulting in substantial market saturation and campaign impact.
• Applied cutting-edge technologies like social network mapping to identify growth opportunities and plot optimal marketing strategies, while crafting bespoke data analysis tools for optimizing internal analysis processes.

Indianapolis, Indiana Area

• Developed and implemented automated KPI dashboards aggregating data from multi-location websites, improving data accessibility and reliability, leading to more informed decision-making and enhanced client satisfaction.
• Managed complex Google Tag Manager implementation projects, including transitioning a large ticketing website to Google Enhanced Ecommerce, enhancing revenue insights, and streamlining data collection processes.
• Designed and executed targeted funnel campaigns on Facebook, leveraging dynamic creative and audience automation, resulting in increased lead generation and customer engagement throughout the sales cycle.
• Conducted comprehensive website audits and delivered actionable recommendations to optimize SEO factors, resulting in improved Google search visibility and enhanced online brand presence for various clients.
• Employed creativity to uncover innovative solutions to difficult problems, guiding clients through strategic challenges due to shifting technologies, resulting in continuous improvements and alignment with KPIs.

• Engineered a robust spending model to evaluate the profitability of localized content promotion, leveraging regression analysis techniques to forecast virality based on ad clicks and social sharing, an innovative.
• Cultivated and nurtured strategic partnerships with industry giants, including Google (AdX and DFP), The BDX, Lending Tree, QuinStreet, Informa Research Services, OpenX, and Criteo, fostering mutually beneficial.
• Directed the seamless transition of Movoto's ad serving operations from AdJuggler to DoubleClick for Publishers (DFP), ensuring uninterrupted service and enhanced ad management capabilities.
• Analyzed Movoto's user interface to find spots in which advertising inventory could be added without detracting from Movoto's lead generation model, using A/B testing to ensure that all new ad units had no negative.

West Lafayette, IN

• Prospected small and medium-sized field service companies to participate in FoundOPS’ beta program resulting in fully implementing 42 beta clients onto the FoundOPS system.
• Formatted data sets containing customer contacts, work order line items, and geospatial information, created customized work order templates for each individual client's menu of services and trained new users.
• Acquired customer feedback and relayed this information to the development team resulting in several product enhancements and development road-map modifications.
• Developed a K-clustering method in Excel for the purpose of helping larger clients automate the process of assigning their customers to geographical regions and more efficiently using the software.

Cincinnati, Ohio Area

West Lafayette, IN

West Lafayette, IN

*Collected IPO pricing information from the SEC’s EDGAR Database.*Analyzed S-1, S-1/A, 424B4 and withdrawal forms for data including share filings (both prospective and final), proposed share price ranges, final share price offerings, revenues and pro forma earnings per share.*Acquired a working knowledge of the IPO filing process.

Master Of Science - Ms, Economics

Bachelor Of Science (B.S.), Economics With Concentrations In Mathematics, Finance, And Management

Guitar