Leading FCL's renewable diesel development, including consideration of the full value chain from seed to tank. Driving new opportunities to add value to Canadian agriculture through emerging renewable energy markets.

• Develop marketing initiatives in conjunction with manufacturing partners and Commodity Managers to effectively promote the growth of the Crop Supplies business for the CRS.• Negotiate annual co-promotional budget in excess of $1M, ensuring the planned actions drive the desired results both for suppliers and for the CRS.• Maintain effective supplier relationships and oversee planning, processing, and sales reporting of crop protection products.• Utilize market research to provide analysis for the Crop Supplies team and empower Co-op Agro Centres to make more informed decisions within their local markets.• Liase with third party finance companies to develop and deliver flexible financing programs for the CRS and their customers.

• Manage the planning, purchase and supply of crop protection products sold in the 100+ Agro Centres across Western Canada within the Co-operative Retailing System. • Budget annual sales and margin of crop protection products as part of crop supplies annual financial plan.• Maintain effective supplier relationships and oversee planning, processing, and sales reporting of crop protection products.• Analyze markets and competitive information to coordinate and issue marketing program offers to retail stores in the supply of crop protection products.• Develop the skills of direct reports within the Crop Protection team to ensure effective communication of FCL programs, product information and supplier programs to our Regional Sales teams in order to maximize retail sales and margin in the purchase of crop protection products.

• Spearheaded breakthrough with Winnipeg Cardiac Sciences through installation of three new Cardiac Cath Labs from 2010-2011 - representing Philips' first presence in this department in over a decade.• Drove strategic plan for Philips' first radiology CT installation in Manitoba in the company's history, with a successful outcome in 2012.• Developed strategic business plan to help Philips Healthcare break into the MRI market in Western Canada – leading to their first new market penetration in seven years with our April 2010 installation in Regina, followed by Canada's first Panorama HFO system in March 2012.• 2009 Recipient of the Pinnacle Performance Award for Philips Healthcare North America - the highest honor bestowed within the company each year. Reward based on market development of strategic accounts in key sectors.

• 2005 Recipient of the Merck Frosst Field Excellence Award – the highest honor bestowed within the company each year. Reward based on team leadership, sales performance, and mentorship of fellow employees. • Managed turnaround of Singulair in northern Saskatchewan from underperforming to national market share leader through strong relationship development and strategic planning.• Lead the country in growth of new prescriptions of Singulair at a rate of 1.14% versus national average of 0.06%

• Rated best rep in the agriculture industry for three consecutive years by retail customers. (2000-2002 Stratus Agri-Marketing Channel Study)