Creative, results-driven consumer innovations and research strategist, typically more interested in the “whys” than the “whats.” Imaginative problem-solver able to gather & synthesize data, interpret results and provide solutions that will propel your business forward.High level thinker able to deep-dive into the details, extract key insights and use these insights to drive innovation that’s meaningful to the end-user. In a nut shell, I love figuring out why people do what they do, what they want and using those insights to realize innovation that they'll cherish.The methods in my qualitative toolbox include:>Ethnographies>Contextual inquiries>In-depth interviewing>Dy / triads>(un)Focus groups>Ideation facilitation>Narrative development & storytelling>Use case / scenario development>Concept (iteration) development.Broad working knowledge of quantitative methodologies - design and analysis.
Listed skills include Customer Insight, User Experience, Ethnography, User Centered Design, and 40 others.