Patrick Erickson Email & Phone Number

United States

Plan, strategize and optimize addressable media plans for key Kinesso clients such as Rocket Mortgage, ALDI, Prestige Consumer Healthcare, Pure Michigan, Texas Consumer Energy and Constellation Brands Inc.• Act as a subject matter expert for CTV/OTT within the strategy team.• Develop multi-million-dollar full-funnel strategic media plans across addressable media channels including CTV/OTT, online video, display and digital out-of-home.• Collaborate with planning agencies to address client requests, present industry trends and create partner point-of-views.• Work closely with the analytics team to compile campaign data, deliver weekly reporting insights and recommend optimizations to clients.• Create campaign workbooks to communicate strategies, tactics and budgets for implementation into DSPs.

Livonia, Mi

Managed the execution team for digital coupons and e-mail.• Onboarded new team members, conducted weekly team huddles, held one-on-one meetings, wrote performance reviews, coached the team, and worked closely with them to support their career growth both within and beyond the team.• Collaborated cross-functionally with internal Valassis teams (account management, client solutions, graphic services, product, sales), external vendors, and clients to develop processes, provide product insights, and create service level agreements.• Assisted in leading the operations team through the Valassis Digital "One Team" initiative to integrate the organizations and processes following the acquisition of MaxPoint.• Led the team through new product launches, beta tests, and system enhancements.• Contributed to the optimization initiative by transitioning all communication between MDT and ad ops to Jira.• Played a key role in defining and creating the Ad Operations Coordinator position to bridge gaps between digital and print, enhancing the Valassis client experience with the first true cross-functional service collaboration between print and digital.• Achieved or surpassed revenue and revenue retention goals each quarter under my leadership.

Livonia, Mi

Served as the Digital Offers execution point person for the Safeway and Kellogg’s accounts, managing all email-coded lockdowns, clip-to-card and e-catalog offers.

Livonia, Mi

Executed Digital Offers for clients including Ace Hardware, Georgia Pacific, HP Hood and Kellogg’s.

Managed the media spend for the RedPlum FSI and major clients Proctor & Gamble, Radio Shack, T-Mobile, Verizon, Cabela’s, Lowe’s, Tractor Supply Company and DirecTV.

Generated new leads and sales for digital signage facial recognition technology while overseeing and maintaining existing digital signage networks across North America.

Oversaw hundreds of millions of dollars in media spending for clients including the Chrysler Group, Mercedes, Mitsubishi, Transamerica, and Aviva.

Ba, Advertising

High School