Patrick Gill Email & Phone Number

Columbus, OH, US

Bellevue, Washington, US

• Leading the highest growth business unit at an ML-driven SaaS and DaaS company, focusing on growth markets.
• Implemented a new BU strategic plan, including market ICPs, product roadmap, new sales assets and reconfigured sales compensation, resulting in surpassing of annual revenue goal with 150+% YOY growth.
• Designed upper funnel marketing program, lead management workflow and dashboards, resulting in 140+% increase in leads YOY.
• Managed 5-Year Corporate Strategy working team for the CEO, creating and implementing the first enterprise strategic plan.

Bellevue, Washington, US

• Developed market positioning & messaging architecture after determining new prospect segments and exceeded 2H 2021 growth target by 200%.
• Created a propensity model to determine targets and messages for a multi-channel cross-sell program.
• Revamped paid digital media strategy and achieved 10:1 ROAS within first six months.
• Developed and implemented a lead qualification and management process including new lead capture software, marketing qualification scoring, integration through Hubspot and Salesforce, robust workflows, alerts.

Bellevue, Washington, US

• Developed market positioning & messaging architecture after determining new prospect segments.
• Created a propensity model to determine targets and messages for a cross-channel retention program.
• Revised paid media strategy to drive brand awareness and exceeded benchmarks by 2-5x.
• Enhanced the Sales & Marketing integration model with new lead qualification, field feedback and event activation processes.

US

• Role: Set strategy via segmentation, brand positioning, omni-channel planning and messaging to grow revenue.
• Developed new consumer, business, agent, and advisor segmentations supporting go-to-market B2C and B2B value propositions, marketing activation, and experience design work.
• Crafted new 2021 and forward brand positioning to direct $70M in media spend and bring new corporate mission and vision to life.
• Increased messaging efficiency by creating an operating system to optimize and align paid media, organic social media, company digital and public relations that were relied on for COVID-19 marketplace response.
• Optimized up to $400M in budget by managing annual marketing planning process.
• Creating repeatable process for branding insurtech and fintech innovations.

US

• Acted as Chief of Staff and Operations leader for Chief Marketing Officer of 1,000-person Marketing Department.
• Identified more than $50M in budget and resource savings to increase profitability and operationalized reductions with Marketing leaders.
• Guided Marketing leadership team through visioning work, establishing top 5 organizational objectives..
• Improved alignment of strategy with budget and enhanced collaboration between teams by re-engineering way that Marketing created annual strategies including new processes and templates.

US

• Supported sales growth and retention improvement for $100M asset business unit.
• Exceeded response rate goals 400% and nearly doubled retention by developing new and expanded proactive contact program using propensity modeling for targeting.
• Enabled Sales to exceed annual goals 16% by creating and activating refreshed advisor segmentation and new business value proposition.

US

• Propelled asset growth and revolutionized consumer experience and direct marketing strategies.
• Led 20-person cross-functional team to create 3-year development roadmap for customer experience projects, improving marketing KPIs and business outcomes.
• Increased member engagement and inbound calls 50% by developing new consumer-direct lifecycle marketing strategy including new segment-driven campaigns, messages and tactics.

US

• Deployed demand-generation activities to increase financial advisor awareness.
• Achieved 160% of goal for new deposits and nearly 130% of sales goals in first year through new multi-channel product campaign with non-traditional tactics supporting new product launch.
• Enhanced participation and profitability by 10% by developing a new 401k Enrollment Kit.

US

• Elevated consumer unaided awareness and consideration of brand through upper funnel mass media. Drove retention and cross-sell through lower funnel tactics.
• Tripled rate of cross-sell and improved customer retention, achieving 99% return on marketing investment within 6 months of launch of MyNationwide.com.
• Outperformed previous quote-to-bind metrics 30% and revitalized consultative sales process by efficiently and effectively deploying $50M in paid media support for On Your Side Review campaign.

Columbus, OH, US

• Role: Functioned as implementation consultant for niche management consulting start-up.
• Defining new digital marketing, brand and sponsorship strategies, growing local brand awareness.
• Designed scenario valuation model for company leadership to prioritize new markets for entry, leading to opening 3 new offices in 3 years.
• Authored and executed 500+ scripts as Testing Lead of SAAS implementation for 12K users at Fortune 100 company.

Southlake, Texas, US

Southlake, Texas, US

Dublin 2, IE

Mba, Marketing, Strategy

Ba, Economics