Europe & Mena Regions Sales & Marketing Director
Beirut
Regional Marketing manager main target to increase brand equity especially in our countries of operation like Qatar, Abu Dhabi, Riyadh, LebanonRegional Sales Manager to promote /sell and develop the franchise Concept in other Middle Eastern/European Countries through direct marketing, online marketing, Brokers and Franchise exhibitions participation.(i.e.: Paris – London – Munich – Dusseldorf – Minsk – Larnaca – Ankara – Istanbul – Limassol – Cairo – Budapest – Dubai – Aleppo – Damascus –… Show more Regional Marketing manager main target to increase brand equity especially in our countries of operation like Qatar, Abu Dhabi, Riyadh, LebanonRegional Sales Manager to promote /sell and develop the franchise Concept in other Middle Eastern/European Countries through direct marketing, online marketing, Brokers and Franchise exhibitions participation.(i.e.: Paris – London – Munich – Dusseldorf – Minsk – Larnaca – Ankara – Istanbul – Limassol – Cairo – Budapest – Dubai – Aleppo – Damascus – Amman – Muscat.• Maintains a commercial awareness of the relevant national/regional market sectors so that plans/campaigns can be adapted to ensure maximum commercial return.• Ensures that all marketing plans/campaigns comply with the overall marketing specifications set by brand owners so that a unified regional/global brand image is presented to consumers• Develops and implements a timetable of events and promotions in support of a brand plan/campaign in order to maximize consumer brand awareness.• Develops and maintains good working relationships with external suppliers and agencies (advertising agencies, producers of marketing materials) to ensure that the highest possible levels of service are received by Colombiano.• Monitors sales reports in order to assess the commercial success of marketing plans/campaigns on brand revenue, profitability and market share and takes corrective action where necessary.• Maintains awareness on best practice techniques and tools in the area of campaign management so that campaigns deliver defined levels of brand revenue, profitability and market share. Show less