Patrick Lim Email & Phone Number

Kuala Lumpur, My

* Work closely with key business partners to explore marketing collaboration opportunities and work on thematic/tactical campaigns within the category to increase card spend.* Identify marketing communication needs and to provide clear direction on communication to relevant department / agencies in producing relevant advertising materials in which will communicate the objectives of the campaign.* Manage A&P expenses and ensure programs and processes are executed effectively and efficiently* Managing the Usage and Partnership team including developing partnership activities, create and maintain partnership materials including business slides, partner spend analysis and performance metrics, also update for relevant stakeholders.* Post campaign analysis and monitoring to measure the effectiveness of the marketing campaigns.* Ensure marketing programs comply with compliance and branding guidelines as well as to obtain approval from all relevant parties for each marketing campaigns.* Evaluate Profit & Loss impact on each campaign to deliver the Maximum Return on Investment

• Developed and implemented an ESG strategy with a specific focus on ocean conservancy, in line with the company's overall sustainability goals• Collaborated with internal and external stakeholders to identify and address ESG risks and opportunities related to ocean conservancy• Conducted research and analysis to assess the company's impact on ocean health and identified areas for improvement• Designed and led initiatives to reduce the company's ocean-related environmental footprint, including waste reduction, sustainable sourcing, and carbon emissions reduction

• Spearheaded strategic partnerships with merchants to enhance card acceptance and drive revenue growth.• Developed and executed value-based sales strategies to showcase the benefits of accepting American Express cards, emphasizing increased sales volume, customer loyalty, and brand prestige.• Collaborated cross-functionally with sales, marketing, and product teams to identify merchant needs and tailor solutions to maximize value.• Analyzed market trends and competitor activities to inform business development initiatives and maintain a competitive edge using data-driven decision making..• Strong understanding of value-based selling principles and experience in articulating the value proposition of card acceptance solutions.

• Extensive experience in corporate training, with a focus on card products and value-based sales methodologies.• Strong presentation and facilitation skills, with the ability to engage learners of varying backgrounds and skill levels.• In-depth knowledge of American Express card products, industry regulations, and value propositions.• Excellent communication and interpersonal skills, fostering a collaborative learning environment.• Proven ability to assess training needs, develop curriculum, and measure training effectiveness to drive continuous improvement.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Subject Matter Expert (SME) assisting with the department of 200 colleagues by providing guidance and coaching opportunities to achieve better customer satisfaction.• Providing general escalations for customers requesting for managerial expertise and experience.• Reporting directly to the Director of Operations about frequency of escalations and colleague inquiries to achieve overall independence in terms of performance and servicing opportunities.• Collaborating with trainers and coaches to assist new hires by providing feedback and learning opportunities to help them achieve the required stats for certification.

• Meeting true needs, educate on benefits, and anticipating future needs through the Value Generation program. Achieved Best Customer Team by delivering consistent results throughout my time here.• Lead team through performance evaluations, individual performance coaching and meetings in the absence of my leader to maintain the excellent standards set by American Express to deliver an extraordinary customer experience.• Achieved best representative in the year of 2020 by achieving top scores in surveys, talk time, and card member call backs.• Was elected to the Millennial Network Company committee to be in charge of engagement events of American Express Malaysia.

Penang, Malaysia

• Was tasked to manage the relationships and portfolios of clients to ensure the rapport between the customers and the bank remains strong.• To be up-to-date with current market situations to ensure the stability of clients investments, either locally or abroad. • Succeeded in becoming the top Relationship Manager of my batch in the span of 3 months.• Achieved sales targets and exceeded revenue expectations in half the time provided.

Sydney, Australia

Sydney, Australia

• Communication with vendors, suppliers and other departments.• Help the logistics of the event through management of volunteers• Gained hands on experience about the workings of event management

Sydney, Australia

• Able to communicate well with various stakeholders to ensure proper utilisation of resources• Was able to enhance my interpersonal and communication skills by interacting with my subordinates and various VIPs

Penang, Malaysia

* Learned about other branches of business I was not familiar with (ie. International Business, Human Resource, Marketing)* Gained a theoretical insight into Small-Medium Enterprises (SMEs).* Provided on- time service which helped my employer in achieving his deadlines.* Able to provide some out of the box thinking which helped enrich the research discussions.* Developed an ability to work well in teams during my time there.