•Country Lead to devise future-ready SaaS product portfolio (VISA Data/Risk Product and Platform) strategies and roadmap in alignment with AP regional visionary plan. In charge, deploy and execute go-to-market plans and sales pipelines from prospecting, qualification, evaluation, dealing to onboard implementation for banks.•Provide leadership, oversight, and inspiration for VISA’s New Payment Flows solution – VISA Direct. Plan, develop, and deploy go-to-market and business development strategies to drive key strategic growth.•Communicate, align and energize key stakeholders, AP and Greater China office teams, team members, colleagues, and C-level executives regularly to position my product for success, manage their expectations, earn their trust, and win any support required to successfully execute in the market.•Build an extensive network, strategic alliance, and partnership with FinTech and financial organizations and communities as the ecosystem. Set up thought leadership, leverage the VISA network and capability to extend digital solution use case, and successfully bridge leading Taiwan startups.•Pioneer to deliver a sound digital tactics and partnership for VISA Direct product to expand exposure by cooperating with KOLs, bloggers, and foreign student platform to target the right users. Drive sales through multi-channel communication and content initiatives

•Championed the “Digital-native” mission of Citi card group. Defined, planned and implemented digital acquisition strategies to grow and acquire users of card business, managing P&L, budget, forecast and constantly monitoring and optimizing performance across marketing programs, channels, and products.•Acted as the driving force to re-design acquisition strategy, streamlined and optimized online application process,. Innovated to collect, analyze, and summarize data to cooperate with governmental data platforms that delivered better user experience.•Reached record-high MGM (member-get-member) and 1st place performance among AP region as best practice. Initiated and identified key success factors that boosted 5x users, and contributed digital penetration rate that enabled the digital acquisition channel as the most important channel.•Led, built, recruited and managed a team of 4 Product Managers. Actively engaged cross-functions and stakeholders such as legal, compliance, finance, audit, customer service, and IT, while communicating with regional product management peers for best practice sharing.

Roles and Responsibilities: •Envision and shape flagship product “My Rewards App” to lead overall product, commercial and growth strategies from positioning, roadmap to technical capabilities to achieve Top 1 list in App Store/Google Play in financial category.•Introduce Agile development methodologies and lead the scrum team using Jira, TFS, Trello platforms, creating new features along with credit card/rewards point/open API application with e-commerce and parking by conducting sketch, wireframe, prototyping and usability testing via user-centered approach on development cycle.•Direct strategic business partnerships with both externals (3rd party services, Costco) and internal subsidiaries ( bank, life and non-life insurance, security, etc.) to activate users and drive cross-channel selling outputs with innovative programs. •Monitor and track retention, new acquisition and conversion rate with daily/weekly/monthly reviews, while analyzing data and dynamics with solutions to achieve KPI.•Lead and partner closely with large cross functional teams (Design, Frontend and Backend Engineers, Android/iOS Developer, Data Analyst, etc.), and ensure alignment with legal and compliance policy.Selected Achievements: • Boosted 6 times users in just 1 year. • Ranked Top 1 popular in App Store/Google Play of financial category for 10+ times. • Innovated reward point project by cooperating with charities, and won Enterprise CSR Best Practice award in 2018.

Roles and Responsibilities:•Pioneered to drive the innovative delivery of Apple iBeacon and AR application designed for Taishin mobile App as the first pioneer in market, leading end-to-end development cycle and enabling customers triggered by financial or discount news across over 10+ branches, 10+ ATMs at FamilyMart stores. •Devised “Richart” digital acquisition strategy and payment product roadmap at the early stage, cooperating with McKinsey consultants to analyze internal data and leading 4 group members to deliver report to CEO. •Developed new mobile payment product and NFC solutions with Chunghwa Telecom and Mastercard, while conducting launch strategies and IT development/integration. •Hunted and drove credit cards strategic partnerships with FamilyMart for iBeacon project and over 10+ partnerships for digital service alliance (Eztable, 17Life, Foodpanda, HotelQuickly, Wowprime, etc.) Selected Achievements: • Won the “ Best in Mobile Banking” Award of Retail Banker International in 2014 for iBeacon Project to transform Taishin Bank into digital banking leader. •Represented as digital pioneer to develop latest tech application and partnership with external digital alliance.

•Created a sport forecasting website specifically designed for Taiwanese players, successfully generating revenue in first year with 40% profit. •Headed overall business plans and executed go to market strategies to grow over 10,000 memberships from 0 to 1, while initiating internal website forum to increase 35% per customer transaction significantly.•Led and developed the website presence from scratch, orchestrating the successful launch by cooperating with external outsourcing for payment and stored value system establishment.

•Planned and executed Back to Real Life project to solve the stigma against psychosis and promote the new medicine.•Built a model of analyzing antipsychotic market by researching database of National Health Insurance.

•Coordinated Yahoo’s digital marketing campaign to promote the use of Yahoo search tool and key-word advertising. •Analyzed competition of customers' target market and made monthly reports to track competitors' strategy.