I am an omnichannel marketer with over 20 years of experience driving results for employer stakeholders and clients through strategic initiatives that are first informed by analytics, data and market research and then creatively engineered to evoke an emotional connection through smart visualizations and just the right words. My top-level expertise is developing marketing initiatives across a broad range of platforms, formats and mediums to drive results. With deep experience in brand strategy, content strategy and omnichannel programs, I lead teams to develop campaigns that leverage a single idea or piece of great content to drive results across multiple channels. With specific experience developing initiatives from the ground up including website development, content strategy, brand strategy, email marketing, PPC and Social Media ad campaigns, internal and external communication plans, public relations outreach, social media playbooks, on-page SEO, corporate video, ABM and Lead/Demand Generation programs, art direction, OOH campaigns, and events and experiential marketing; my expertise in multiple fields provides high-level bespoke solutions for each situation. I have focused my talents on Luxury Travel Services, Financial Services (Wealth Management & Capital Markets), Real Estate, Professional Services and Insurance. As part of the award-winning marketing team of Echelon Wealth Partners, our team developed their go-to-market strategy when the firm was a startup that led it to become "Canada's top award-winning Services Firm."