Patrick Murphy Email & Phone Number

Minneapolis, Minnesota, United States

United States

Edina, Mn

Plymouth, Mn

In this position I managed the development of marketing tools that helped to drive the sales of medical devices designed to monitor vital signs in a variety of in-patient and out-patient settings. • Partner with marketing managers and creative vendors to develop brochures, white papers and other sales aid• Create ads for placement in medical journals and convention programs• Develop product positioning and key messages for use in marketing materials• Write press releases for distribution to the trade journals and news media• Manage company’s activities at trade shows; develop show strategy, creation of booth graphics and supervising of outside vendors• Develop content for company websites and work with IT staff to publish content • Oversee the development of brand design standards and ensure that they are properly implemented across range of communication tools

Greater Minneapolis-St. Paul Area

Provided strategic direction and tactical support for product marketing, patient marketing and market development. • Developed yearly strategic marketing communications plan based on marketing goals and objectives that provided direction for projects throughout the year. • Created interactive education tools for customers to increase acceptance of our products and therapies; tools were cited by the sales force as having a significant impact on exceeding sales objectives for the year. • Led the development of materials and resources for the most significant product launch in the past 8 years--work resulted with being given the Star of Excellence Award, one of the highest employee honors available. • Managed website design and content development of multiple websites for both clinician and patient audiences. • Managed a cross-functional team that developed a patient experience for people who were identified as possible candidates for deep brain stimulation. Components of this campaign were cited as the most valuable sales tool available by sales reps. • Directed the development of positioning statements and global messages that were used in all marketing tactics including trade shows, collateral, websites and customer events.

Greater Minneapolis-St. Paul Area

I led a team of communication professionals in the development of strategic communication activities. • Developed and executed public awareness campaign using legendary entertainer Jerry Lewis: Campaign resulted in the most successful awareness initiative conducted by Medtronic with over 350 million media impressions and 50,000 inquiries from chronic pain sufferers • Managed a series of customer meetings that brought pain therapy experts together with physicians who had yet to embrace company therapies. Meeting resulted in a significant number of participants becoming trained on Medtronic products and therapies. • Developed an on-line physician finder tool that allowed chronic pain patients to find a pain management specialist in their area. This tool helped to solidify relationships between Medtronic and physician customers. • Led process for hiring PR and advertising agencies. Managed relationships and developed procedures for working with outside vendors and internal partners. • Managed critical relationships with a variety of patient advocacy groups and professional societies. Relationships were instrumental in making Medtronic therapies more visible within other organizations.

Greater Minneapolis-St. Paul Area

Provided strategic guidance and managed the development of marketing communication projects for the Medtronic Cardiac Surgery business. • Managed the communications of the first commercially available stent-less heart valve and an advanced tissue valve. Launch activities helped Medtronic capture significant market share. • Provided strategic direction and developed content for the cardiac surgery division web sites. • Provided project management, writing and creative support for multimedia programs used in the marketing and training of cardiac surgery products. These materials were instrumental in training surgeons on the proper technique for implanting valves.

Bachelor Of Science (Bs), Business Administration And Management, General

Education record