Product Manager
Round Rock, Texas, Us
In my desktop virtualization product management role at Dell, I enjoyed working with great people and leading without authority. During my tenure I:• Created business cases, set product vision, wrote user stories, prioritized product backlog, collaborated with scrum team, defined product release launch plans, conducted research and competitive analysis of desktop virtualization and cloud industry offerings, managed internal and external stakeholder expectations and launched 100% of programs on time, budget and scope.• Planned and defined clear specification of a virtualization product end-of-life project that decreased marketing costs 35% and increased revenue 12%.• Adjusted marketing mix by researching and analyzing market conditions and use cases, writing new positioning statements, strategically targeting underserved markets, and implemented value-based pricing strategy resulting in increased customer acquisition 132%.• Performed as product category subject matter expert (SME), engaged with customers, marketing content creation, industry analysts, distribution channel, and social media networks resulting in slashed customer churn of 66% in only 2 years.• Researched and analyzed support calls and co-designed an intuitive graphical user interface that decreased end-user related support calls 80%.• Defined market requirements and architectures for an easy to deploy virtual desktop infrastructure appliance that reduced sales cycles from 6 months to 3 weeks.• Designed a managed front-end and three-year product roadmap that enabled agile development product engineering managers to accurately forecast resource requirements.• Completed IDC virtual client computing software (VDI and session based applications) vendor assessment and categorized as a major player.