Our purpose at Double Agency is to unlock the fullest creative potential of your brand's identity, bridging the gap between bold conceptualization and practical implementation.With a diverse portfolio of clients, including Meta, Level, Cofertility, Found, Tonal, and SaintMaide we deliver impactful brand moments that resonate with audiences.Now taking clients. Let's connect and explore how Double Agency can elevate your brand's identity.

By packing an entire home gym and personal trainer in one wall-mounted device, Tonal has revolutionized strength training. Yet, the challenge of sharing this brand’s unique story required an equally innovative creative approach to define how Tonal would show up in the world – what we looked like, how we felt, and how we amplified our members’ incredible stories of strength.Responsibilities included:• Establishing long-term brand visual identity+voice with brand tools, including channel-specific guidelines, templates, and messaging hierarchy• Directing creative (photo and video) production across multiple customer experience touchpoints• Hiring and leading a team of 12 designers, writers, editors, and project managers in the end-to-end creative execution of marketing, content, product, and partnership initiatives• Cultivating and managing a robust and scalable, creative network of external designers, editors, writers, and agencies to maintain a consistent stream of brand-aligned, testable, multi-platform media• Collaborating daily with cross-channel partners to translate complex marketing objectives into actionable, brand-aligned creative executions. (campaign and product marketing, growth media, paid + organic social, email, responsive web experience, community, customer experience, store design, retail, gear shop, hospitality, and photo/video production) • Evolving and iterating presentation, driving continuous change in line with market and audience trends to maintain the competitive edge

Fashion retailer Quay (formerly Quay Australia) offers affordable and stylish sunglasses loved worldwide. After Quay was acquired and relocated from Melbourne to the Bay Area, it was my job to begin building and managing its first internal creative team and overseeing a complete brand redesign.Responsibilities included:• Establishing long-term brand visual identity+voice with brand tools, including channel-specific guidelines, a complete brand redesign, and renaming• Directing creative (photo and video) production across multiple customer experience touchpoints• Establishing Quay’s first internal creative department and leading a team of 3 designers in the end-to-end creative execution of daily marketing efforts, bimonthly product launches, and celebrity partnership initiatives• Collaborating daily with cross-channel partners to translate complex marketing objectives into actionable, brand-aligned creative executions. (campaign and product marketing, paid + organic social, segmented and daily marketing email, responsive web experience, store design, retail, events, international and domestic pop-ups, product design, and photo/video production) • Evolving and iterating brand messaging, driving continuous change in line with market and audience trends to maintain the competitive edge

Raising kids can be Crazy 8 days a week; this colorful brand offered real deals on cool clothes that kids loved to wear. My role was to lead a small team to deliver impactful marketing assets that cut through a hyper-saturated marketplace to inspire kids to find and celebrate their unique sense of style.Responsibilities included:• Developing a new creative look/feel to build reach and engagement within a highly saturated market. (national advertising, direct mail, in-store signage, etc.)• Managing brand strategy, creative vision, and design operations as well as the functional areas of copy, print, in-house photo retouching, and post-production• Delivering direction and design for web, email, social media, product packaging, in-store experiences, and licensed partnerships• Leading in-store creative development and bi-monthly floorset updates

American fashion staple Old Navy produces affordable, trend-right apparel for the whole family. I was initially recruited to develop graphics for the women’s apparel department. Soon after my first promotion, I proposed and was awarded the opportunity to head the company’s first-ever, centralized logo apparel design team. This new department created a unified point-of-view for logo apparel across men, women, kids, baby, maternity, outlet, and accessories, facilitating an increase of over $6M in category growth.Responsibilities included:• Delivering design, illustration & typography for seasonal apparel collections aligned with brand strategy and aesthetic (initially for the women’s division and then for all logo apparel)• Analyzing and identifying emerging trends, adapting research to the brand; compiling trend reports, and presenting concepts for seasonal direction• Creating multiple rounds of design concepts for internal reviews and external user testing• Managing product production and development with domestic and international vendors to ensure product quality, both on and off-site• Establishing and managing the first centralized logo apparel department to create a unified point-of-view across all branded apparel products.

Gilly Hicks is a lingerie brand launched in 2008 by Abercrombie & Fitch, specializing in women’s intimates and loungewear. As a member of the inaugural product design team, my role was to help design and develop trend-right apparel graphics for tees, intimates, and sleepwear.Responsibilities included:• Designing and developing brand-appropriate, volume driving graphics for seasonal apparel• Analyzing and identifying emerging trends, adapting research to the brand; compiling trend reports, and presenting concepts for seasonal direction• Creating multiple rounds of design concepts for internal reviews with merchants and designers and for external user testing.• Managing product production and development with domestic and international vendors to ensure product quality, both on and off-site. • Developing and implementing innovative new production techniques by working with internal Innovation & Design Center • Delivering character development and illustration of brand mascot ‘Cedric’ for marketing and apparel• Promoted three times in four years, eventually supervising a team of two designers

Year long internship in the worldwide licensing division. Developed branded designs for apparel, packaging, accessories and heritage holiday. Worked with archives to catalog and digitally recreate legacy artwork. Worked with the team to develop the fledgling RPET softline system. Took full advantage of complimentary root beer slushes.