Patrick Allison Email & Phone Number

San Francisco, California, United States

Our purpose at Double Agency is to unlock the fullest creative potential of your brand's identity, bridging the gap between bold conceptualization and practical implementation.With a diverse portfolio of clients, including Meta, Level, Cofertility, Found, Tonal, and SaintMaide we deliver impactful brand moments that resonate with audiences.Now taking.

San Francisco, California

• By packing an entire home gym and personal trainer in one wall-mounted device, Tonal has revolutionized strength training. Yet, the challenge of sharing this brand’s unique story required an equally innovative creative.
• Establishing long-term brand visual identity+voice with brand tools, including channel-specific guidelines, templates, and messaging hierarchy
• Directing creative (photo and video) production across multiple customer experience touchpoints
• Hiring and leading a team of 12 designers, writers, editors, and project managers in the end-to-end creative execution of marketing, content, product, and partnership initiatives
• Cultivating and managing a robust and scalable, creative network of external designers, editors, writers, and agencies to maintain a consistent stream of brand-aligned, testable, multi-platform media
• Collaborating daily with cross-channel partners to translate complex marketing objectives into actionable, brand-aligned creative executions. (campaign and product marketing, growth media, paid + organic social, email.

San Francisco

• Fashion retailer Quay (formerly Quay Australia) offers affordable and stylish sunglasses loved worldwide. After Quay was acquired and relocated from Melbourne to the Bay Area, it was my job to begin building and.
• Establishing long-term brand visual identity+voice with brand tools, including channel-specific guidelines, a complete brand redesign, and renaming
• Directing creative (photo and video) production across multiple customer experience touchpoints
• Establishing Quay’s first internal creative department and leading a team of 3 designers in the end-to-end creative execution of daily marketing efforts, bimonthly product launches, and celebrity partnership initiatives
• Collaborating daily with cross-channel partners to translate complex marketing objectives into actionable, brand-aligned creative executions. (campaign and product marketing, paid + organic social, segmented and daily.
• Evolving and iterating brand messaging, driving continuous change in line with market and audience trends to maintain the competitive edge

San Francisco Bay Area

• Raising kids can be Crazy 8 days a week; this colorful brand offered real deals on cool clothes that kids loved to wear. My role was to lead a small team to deliver impactful marketing assets that cut through a.
• Developing a new creative look/feel to build reach and engagement within a highly saturated market. (national advertising, direct mail, in-store signage, etc.)
• Managing brand strategy, creative vision, and design operations as well as the functional areas of copy, print, in-house photo retouching, and post-production
• Delivering direction and design for web, email, social media, product packaging, in-store experiences, and licensed partnerships
• Leading in-store creative development and bi-monthly floorset updates

San Francisco, California

• American fashion staple Old Navy produces affordable, trend-right apparel for the whole family. I was initially recruited to develop graphics for the women’s apparel department. Soon after my first promotion, I.
• Delivering design, illustration & typography for seasonal apparel collections aligned with brand strategy and aesthetic (initially for the women’s division and then for all logo apparel)
• Analyzing and identifying emerging trends, adapting research to the brand; compiling trend reports, and presenting concepts for seasonal direction
• Creating multiple rounds of design concepts for internal reviews and external user testing
• Managing product production and development with domestic and international vendors to ensure product quality, both on and off-site
• Establishing and managing the first centralized logo apparel department to create a unified point-of-view across all branded apparel products.

Columbus, Ohio

• Gilly Hicks is a lingerie brand launched in 2008 by Abercrombie & Fitch, specializing in women’s intimates and loungewear. As a member of the inaugural product design team, my role was to help design and develop.
• Designing and developing brand-appropriate, volume driving graphics for seasonal apparel
• Analyzing and identifying emerging trends, adapting research to the brand; compiling trend reports, and presenting concepts for seasonal direction
• Creating multiple rounds of design concepts for internal reviews with merchants and designers and for external user testing.
• Managing product production and development with domestic and international vendors to ensure product quality, both on and off-site.
• Developing and implementing innovative new production techniques by working with internal Innovation & Design Center

Greater Atlanta Area

Year long internship in the worldwide licensing division. Developed branded designs for apparel, packaging, accessories and heritage holiday. Worked with archives to catalog and digitally recreate legacy artwork. Worked with the team to develop the fledgling RPET softline system. Took full advantage of complimentary root beer slushes.

Postgraduate Certification, Graphic Design

Ba, Visual Communication, Studio Art, Electronic Media, 3.7

Activities and Societies: Cabin Log Yearbook, BCTC Theatre Company (props, set design and promotional materials, Campus Carrier Newspaper.