• Designed and delivered effective product and solution launch and go-to-market strategies for portfolio of best-in-class health IT solutions focused on clinical decision support, drug decision support, and patient engagement. • Supported development of new pricing and packaging strategy enabling expansion of core solutions into new market, generating $1M+ in initial revenue growth. • Developed, refined, communicated product/solution messaging and positioning that resonated with customers and prospects; effectively communicated core differentiators that elevated solutions’ unique value, supporting sales team efforts to consistently exceed new business and renewal targets.• Effectively drove multiple product releases through tight collaboration with cross-functional teams – Product, Marketing, Sales, Sales Operations, Customer Success, Pricing, Legal, Contracts, Back Office.• Developed and delivered engaging sales enablement programs - including sales messaging and marketing collateral - to position teams to sell effectively across market verticals.• Drove close collaboration with international teams - including in Europe, Asia, South America – to support go-to-market strategies, driving strong year-over-year growth for Wolters Kluwer solutions.• Used robust analytical skillset to create and deliver engaging market intelligence and competitive intelligence programs that equipped internal teams with insights needed to understand market dynamics and the unique differentiators Wolters Kluwer solutions delivered.• 2023 Impact In Action award recipient

• Developed and delivered marketing collateral – case studies, blog posts, thought leadership pieces, website copy, video features - that bolstered clients’ position as industry thought leaders, empowering clients to champion their expertise while driving awareness of their organizations to the market.• Applied rich health IT and healthcare market knowledge to hold meaningful, insightful conversations with industry leaders on complex, technical topics, enabling development of thoughtful content that met or exceeded client expectations.

• Developed and delivered end-to-end media relations strategies to secure robust media coverage – television, radio, print, online, social - for speakers and sponsors participating in conferences World Congress produced, helping World Congress expand and retain event sponsors while attracting top-tier industry leaders to present.• Developed and managed World Health Innovations, a poster and awards program focused on low-cost, sustainable healthcare innovations serving economically emerging countries.

• Applied strong relationship-building and strategy skills to deliver comprehensive public relations plan that secured broad, prominent media coverage for high-profile state legislator.• Authored, edited, and designed “Health on the Hill,” a newsletter dedicated to public health and health policy issues affecting Massachusetts, helping to draw awareness to critical matters affecting the population.

• Combined strong time management skills, intense discipline, improvisation, and persistence to thrive under pressure as newspaper beat reporter covering government and general interest. • Blended natural curiosity, creativity and strong writing skills to develop captivating feature articles that engaged readership and earned press association awards.