Ceo
California, United States
● Hired by Founder to lead transformation and growth. Stepped into the role as President and was quickly promoted to CEO, steadily growing the Apricot Lane Boutique brand into the #1 retail fashion franchise in the country.➢ Developed comprehensive GTM strategy to drive revenue growth, profitability, and enhance customer engagement. ➢ Aligned cross-functional collaboration with marketing, product, sales, operations and customer support teams.➢ Built a high performing conversion funnel, defined personas, positioning, messaging, pricing, go-to-market strategy. Increased customer acquisition by 3X, driving record growth.➢ Hired, trained and led a high-performing team including marketing, buying, merchandising, HR, pricing, social media, finance, legal, real estate, operations, and IT. ➢ Analyzed market research, consumer behavior and competitive environment to determine profitable new store expansion location opportunities. ➢ Negotiated real estate leases and oversaw project management of construction, design, budgets and buildouts for 100+ boutiques.➢ Identified trends, managed product selection, presentation, online and offline marketing and promotions and loyalty programs to optimize sales and profitability.➢ Introduced AI in POS to improve inventory management, sell-through and margin rate. ➢ Introduced AI to automate customer reviews improving GMB and organic search ranking and increase frequency of purchase.➢ Managed omni-channel marketing stack across Meta, YouTube, Google Ad Network, TikTok, CTV, Influencers, Street Marketing, Experiential Marketing, SEO, Email, TXT, Mobile, Podcasts, Print, Affiliates, and Sponsorships.➢ Full P&L ownership. Exceeded growth, revenue, and profit targets six consecutive years, positioning the company for PE purchase and successful exit.• Entrepreneur Magazine - Top 50 Hottest Franchises Award• ICSC Award - Hot Retail Concept for Fashion• Franchise.com - Hottest Franchise Concepts Award