Patrick Yuan Email & Phone Number

Denver, Colorado, United States

Owned the Direct Mail Channel from 2020 until 2023. Created and executed the entire Direct Mail strategy including forecasting, audience segmentation, content development, contact cadence, test design, conversion funnels, sales enablement, budget management, KPI analysis, campaign optimization, and project management. Managed direct reports, cross-functional teams, key stakeholders, and external vendors against tight deadlines.

Denver, Co

Utilized my experience in Digital Marketing to take on three new channels where the company most needed me despite not having direct experience:Affiliate Lead Generation, June 2018 - March 2019Undertook all Lead Buying activities for the companies Medicare channel. In 6 months I decreased COA 15% while increasing applications 30% YoY. Focused on adding lead sources and honing call buying mix to increase the channel conversion rate 36%YoY which lead to a 32% profit margin and exceeding acquisition forecasts by 75%.Retention, April 2019 - January 2020Created sophisticated and measurable short term and long term retention test strategies including direct mail, email, SMS, and outbound calls. The first year resulted in an ROI of 380% with an actionable path forward to continue optimizing channel mix, content, and cadence. Direct Mail, January 2020 - April 2021Overtook the Direct Mail channel that had substantially underperformed the year prior. Rebuilt the program through extensive content testing while partnering with Data Science to create complex audience modeling.

Denver, Colorado

Ran the agency’s largest client accounts from strategy to implementation of comprehensive digital marketing campaigns including SEO, PPC, Email, Social Media, E-Commerce, Content, Website Design & Development, and Conversion Optimization.Executed campaigns in Google Ads, Bing Ads, Facebook, LinkedIn, HubSpot, Mailchimp, Active Campaign, and HootSuite.Designed and optimized Conversion Funnels utilizing tools like Optimizely, SurveyMonkey, WordPress, Google Forms, and basic HTML to design Landing Pages and A/B test forms.Leveraged Google Analytics, HubSpot, and Tableau to make data driven decisions to optimize campaigns and maximize ROI.Optimized SEO & SEM strategy using SEMrush, Ahrefs, Screaming Frog, SpyFu, Google Trends/Search Console.Grew client retainers by beating expectations, communicating results, and presenting additional market opportunities. Managed teams including internal agency resources, client teams, and external client vendors.

Greater Denver Area

Cherry Creek, Co

Strategized, implemented, and optimized SEO, PPC, Email, and Social Media Marketing campaigns for fifteen clients in B2C, B2B, and B2B2C industries including e-commerce, customer acquisition, lead generation, and brand awareness.Grew client retainers by beating expectations, communicating results, and presenting additional market opportunities. Conducted client relations audits that improved department processes and standards to ensure client satisfaction.

Informed sales staff at local sporting good stores and shoe stores about Adidas products and provided sales assistanceSet up product displays to Adidas standards.