Responsible for design, implementation, coaching and development of Sales Force Automation and CRM tool (Sales At Work). From trouble shooting to design and evolution of new systems. Most recently I have led the implementation strategy and execution of Oracle Business Intelligence to field users.I also provide a voice for the sales function wherever our BIS department is engaged.

Implementation of national Trade Activation and Marketing initiatives. Event and sponsorship management.

Provided direction for CRM and Trade Spend projects. Primarily through requirements workshops and business process analysis and refinement.

Responsible for the financially largest territory in AustraliaMonitor and provide feedback to customers on sales and trends through gathering, interpretation and presentation of sales data.Mining and interpretation of A.C. Nielsen Data using Scan Track software.Developing Customer Relationship Management software and hardware processes and instituting it to the S.A and Victorian sales teams.Responsibility for running major independent retailers, Parafield Airport Liquor, Tanunda Cellars and Lakes Resort.Preparing customer trading plans for key independents and groups. This includes sales and revenue forecasting along with advertising and promotional spending.Conducting trade and consumer tastings for our full range of wines and spirits.Working with Wine and Spirits marketing teams to develop promotions and to provide trade and competitor feedback on promotions.