Paul Ferguson Email & Phone Number

Greater Minneapolis-St. Paul Area

Strategic thinking, client guidance, smart creative and research-driven UX for a range of client projects. Inspired ideas that deliver results while bringing companies and their customers closer together.

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

– Oversaw creative and UX strategy and execution for several major accounts while championing and evolving creative and UX processes across the agency– Led multiple campaigns and initiatives to launch and promote new B2B service offerings for a major safety footwear company, significantly increasing leads and helping drive business growth in addition to.

Greater Minneapolis-St. Paul Area

– Oversaw agency creative operations, led a wide range of campaign and content initiatives and pitched new business for clients in the packaged food, medical technology and pet care industries– Significantly evolved the way the agency approached its own branding and positioning, new business and creative process and raised the overall level of quality and.

Greater Minneapolis-St. Paul Area

– Led UX and creative for numerous websites, campaigns, brand and product launches, driving leads and business growth for a range of clients and industries– Led UX and creative for a major new product launch from a prominent industrial manufacturer, creating an award-winning launch website that successfully established a new category for the company– Led.

– Oversaw creative and art direction, creative strategy, graphic design, copywriting and process development. Responsible for creative direction and project team leadership on most projects.– Led creative for multiple initiatives for a prominent HR consulting and risk management firm, including a modular animated presentation system to support sales.

Minneapolis, Minnesota, United States

– Performed creative strategy, art direction, graphic design, video design and UX/UI design for client projects across manufacturing, software development, legal publishing, healthcare and other B2B and B2C industries– Provided concept development and art direction for a wide range of digital marketing projects, from concept-driven microsites to enterprise.

Created curriculum for and taught a continuing education Web Foundation class, covering the history and foundations of the web, defining problems and working with clients to solve them, UX principles, creative strategy, digital/UI design and introductory front-end development.

Summer Expression Session is an MCAD summer program designed to give talented, driven high school students a chance to explore filmmaking, photography, design and more in a fun, highly creative atmosphere. SES I, nicknamed "Rock and Doc," focuses on creating a music video, documentary, photography and promotional design for a local band. I taught the.

Minneapolis, Minnesota, United States

– Created curriculum for and taught a 13-week Interactive Design and Layout course for continuing education students, including strategic thinking, UX principles, digital/UI design and introductory front-end development– Created curriculum for and taught a two-day Web Workshop course providing high-level instruction in digital design principles and.