• Created, managed, and implemented the Route to Consumer data flow from distributor through our internal reporting systems to Global & Regional teams and SFA Dashboards. Developed processes and reporting to transform raw-Route to Consumer data into useable & readable reporting/ dashboards with clear and actionable insights for US & Global organization.• GreatVines RTC System Admin responsible for End User Training, User Problem Resolution, and Data Issue Escalation to GTS • SFA Architect of the WG&S US GreatVines which includes building of Reporting, Analytics, and Validation Dashboards that help further support our Commercial & Marketing Teams.• Continuously developing unique insight reporting that helps support our Global 5-Year Business Plan to be the first $1B market for WG&S.• Developed processes in developing & reporting Commercial KPIs with our Distributor partners along with our Commercial & Marketing Teams• Led ongoing optimization of Reporting Analytics to support teams in forecasting and business planning for both Commercial & Marketing Teams.• Collaborated with SFA partners in developing new reporting metrics to better service our Commercial & Marketing Teams along with the implementation of BevPath (Direct Data link between different Salesforce orgs).• Constructed new reporting Dashboards for Distributor Minimum Execution Standard Surveys that allowed us to extract analytics never seen before directly from our Distributor partners and layer it on top actual depletion data.• Collaborated with Head of Customer Capability in developing training modules for our Global Commercial College to be shared with our US & Global Commercial and Marketing Teams.• Collaborated with GTS in Project Management with our SFA partners (Andavi) in continuous development of GreatVines & BevPath.

• Managed Route to Consumer data flow from distributor through commercial teams to Global & Regional teams and reports. Built process and reporting to transform raw-Route to Consumer data into useable & readable reporting/ dashboards with clear and actionable insights. • Admin and most experienced User for WGS SFA system (GreatVines) • System Architect of the WGS USA GreatVines which includes building of Reporting, Analytic, and Validation Dashboards that help further support our Commercial & Marketing Teams.• Created and developed unique insight reporting that helps support our Global 5-Year Business Plan• Worked with GTS, US Head of Commercial Capability, and US Head of RTC in the development/optimization of RTC systems, tools, processes, and outputs. Provide support for harmonization of reporting through Route to Consumer network.• Developed process, reporting, KPIs and led monitoring of distributor RTC and planning in preparation for compliance per contract• Led ongoing optimization of RTC Account Segmentation with input from WGS Commercial teams and Distributor partners.• Supported Global SFA Deployment Manager, lead SFA development/enhancements, rollout and system maintenance with GTS. Built SFA functionality, data usage and analysis among Commercial and Marketing Teams.• Supported US Head of Route to Consumer in the development and deployment of Distributor MES and Activation surveys. Ensured surveys were completed by distributor sales reps and data is reported. Developed and tested survey dashboards for WGS end-users.• Partnered with Head of Commercial & Region commercial teams to identify Route to Consumer-based KPIs and set appropriate goals for annual drivers (distribution). Define data tracking requirements and implement process to ensure KPIs are properly tracked and analyzed.• Led RTC data analysis trainings to identify key insights to share with Commercial and Marketing Teams to help develop goals.

• Strategically planned and developed OPS Programs for accounts to drive awareness for William Grant core brands during a Global Pandemic.• Admin and Super User for new SFA (Great Vines) • Helped educational trainings for On and Off Premise Team Members to help navigate ways of working during Re-Deployment.• Continued to develop and manage Open Bar for the On Premise along with creating Off Premise initiatives to build into useful reporting for the Commercial Team.• Helped with the development of the new SFA (Great Vines) to better equip ourselves for our new RTC focus.• Worked with Finance in re-allocating budgets among the OPS Team and properly coding spends to correct programs.• Worked closely with Senior On-Premise Manager in developing KPIs for OPS/ Retail Team during SOND and Q1 of 2021.

• Strategically planned and developed local programs for On-Premise accounts to drive velocity and gain the most awareness for William Grant core brands in doing so growing the portfolio +20% since managing the market. • Held educational trainings for trade and consumers with Glenfiddich, Balvenie, Hendrick’s and Monkey Shoulder.• Developed and executed HQ Brand Programs to engage with the trade and expand onto the consumers’ knowledge of William Grant portfolio.• Managed multiple budgets for brands using Efficiency, Effectiveness, and Economy.• Worked closely with distributors to achieve state and local goals along with developing new partnerships.• Achieved the 1st ever 400-year Century Club account since the program started.

• One of the 9 Board of Directors for the entire USBG National Organization and 1 of the 4 Executive Board Members. • Help grow and maintain committees within the organization like membership, financial, and education. • Oversee 54 different chapters all over the US.• The role is to help grow, maintain, and strategic plan for the USBG community in these different cities so that they can offer education and opportunity to their local members both locally and nationally.• Editor of general meeting agendas and notes for the National Board as a whole.

• Managed day to day operations for both bars that are on pace to be $2.5 million revenue-based venues annually. • Created and managed events for the bars such as Monthly Whiskey education seminars, New Year’s Eve Party, Halloween Party, and Wine and Spirits Summit.• Developed new monthly cocktail menus every month and educated staff on spirits that went into the cocktails.• Managed liquor ordering and budgeting for both bars and set pricing as well.• Managed all staffing for both bars (Hiring, Termination, Promoting, Training)

Helping Davos Brands grow by educating bartenders and consumers about what the brand has to offer. We have one of the best American made gin, Aviation American Gin, which is the 1st bartender/distiller collaboration for a American gin. We also have Sombra Mezcal and Astral Tequila.• Helped grow the brands, Aviation Gin, Sombra Mezcal, and Astral Tequila in the Florida Market by executing all training education and event execution for the state. • Showed brand support by visiting accounts all over the state, having Orlando as my base market. • Averaging about 5 menu placements, 10 back bar placements a month with all the different brands.• Establish placements in 25 new accounts in the first three months in the role.

• Created and maintained the cocktail program for the Opening bar staff.• Helped with furthering education of the bar staff when it came to spirits, bartending techniques, and service training as well.• Developed and managed different happy hours and cocktail classes to the public, to educating and represent the bar while creating revenue.

• Helped grow the brand, Aviation Gin in the Florida Market by overseeing all training education and event execution for the state. • Showed brand support by visiting accounts all over the state, having Orlando as my base market. • In the first six months was able to get 24 menu placements, 72 new accounts back bar placements, and grow movement of the brand by over 200%. • Presented the brand at EPCOT Food & Wine Fest during one of the Beverage Seminars. • Helped launch the brand in Puerto Rico in September 2016

• Created cocktail program from the start of the restaurant that complimented the food in the restaurant and the area in which we were located. • Changed the menu often to keep up with seasonal ingredients and changing needs of the guests. • Created many different menus, like House Cocktails, Classics, Happy Hour, and one of the most in-depth Whisk(e)y menus anyone has seen. • Executed training and educating new staff with service standards and beverage knowledge. • Managed inventory, pricing, and ordering of everything that came into the restaurant as well.

Organizing events with sponsors, help coordinate educations seminars with USBG members, along with building more membership and USBG awareness. Worked along side my local council along with national members to achieve a number of events that helped continue to build of USBG community as well. Helped with fundraisers for other charities that we supported in the community like Habitat for Humanity.

My responsibilities are to ensure top notch hospitality to guests everyday in the bar along with executing cocktails to their best potential to uphold the high standards that we believe in at the bar and restaurant. Along with these responsibilities I am in charge of making sure production and all the preparations are done to be able to execute all cocktails, along with providing need to know knowledge to further the education of my staff behind the bar.