Senior Executive Vice President
Simon Marketing Worldwide
Los Angeles & Chicago
I joined Simon Marketing when it was a private $35 million marketing agency. As a major contributor to its growth to a $1.2 billion public company, my efforts also included building our reputation and client base into one of the leading global marketing agencies.Accomplishments included directing the expansion of our largest client, McDonald's, the establishing and managing the Business Development Division, the Entertainment Division, and building a network of Field Marketing offices… Show more I joined Simon Marketing when it was a private $35 million marketing agency. As a major contributor to its growth to a $1.2 billion public company, my efforts also included building our reputation and client base into one of the leading global marketing agencies.Accomplishments included directing the expansion of our largest client, McDonald's, the establishing and managing the Business Development Division, the Entertainment Division, and building a network of Field Marketing offices throughout the U. S.Other accomplishments included:- creating and developing the most successful kids marketing effort of all time - The Happy Meal. - creating and executing the top 5 marketing campaigns for McDonald's including the Monopoly Game- business development by acquiring the following clients, including projects and AOR long term relationships: Coca-cola, Hallmark, Chevron, Blockbuster, Old Navy, Safeway, Sprint, Toys R Us, Target, Nestle, Pepsi, Air France, Sheraton Hotels, and Hyatt Hotels - Over $40 million in incremental revenue annually.- established the Entertainment Division - with clients: NFL, Walt Disney, Paramount, Mattel,EMI, Hasbro, Saban & Warner Brothers Show less
