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I have 17 years’ cross-sector, multi-disciplinary marketing experience. A bridge-builder and diplomat, I have excellent communication, analytical and people/agency-management skills. I have run large-scale integrated campaigns for some of the biggest brands in UK financial services. I innovate and create solutions, including extensive experiential and content programmes. I love building and developing creative teams with an emphasis on wellbeing and learning.
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Marketing ManagerRbsEdinburgh, Scotland, Gb -
Marketing ManagerRbs Apr 2012 - PresentEdinburgh, United Kingdom• Managing platform development and strategy for ContentLive, a highly targeted content distribution hub.• Successfully developed and delivered all branch transformation communications for 572 branches, including the largest retail experiential programme in the UK (310 events across the country) in 2015.• Generated the branch digital display programme and creative principles.• Created the highly efficient branch closure mailing process. • Drive department-wide wellbeing and mental health awareness programmes. -
Marketing Manager, PublicationsRbs Jul 2006 - Sep 2011I ran a small team of marketing and publishing specialists, delivering a set of world-class customer magazines. My objectives were to drive ROI, brand-advocacy and retention, to educate and reassure customers about financial matters and build customer understanding about the retail product suite. • Won the Association of Publishing Agencies’ “Most Effective Finance Title, 2008” for Sense• Won the RBS UK Innovation Award 2007 for magazine programme• 93% of recipients said Sense was good or very good and 87% said it was a good way to learn about the bank’s products• Recipients were 27% more likely to feel valued as a customer and 38% more likely to recommend. 62.5% of researched recipients stated that they were less likely to leave the bank within the next 12 months • Successfully developed & co-ordinated branch roll-out.• Supplied continuous improvement and cost reduction through segmentation and mailing strategy
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Advertising Campaign ManagerRbs Jan 2003 - Jun 2006Glasgow, United KingdomI developed and ran integrated campaigns for Direct Line, The One account, Lombard Direct and Churchill including media optimisation.This role provided me with a huge amount of A&BTL and online experience of highly accountable large-scale DR campaigns. Working with the largest budgets in Retail Direct and with some of the most prominent brands in UK FS, I liaised between the financial services divisions and parent insurance brand teams to deliver a wide range of optimised communications. Key Achievements• Lombard Direct 2006 re-brand, including TV press, online and DM• Successful Direct Line paid search review• Direct brand differentiation project (DM)• Developed and applied cold mailing test environment
Paul Spratley Education Details
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Frequently Asked Questions about Paul Spratley
What company does Paul Spratley work for?
Paul Spratley works for Rbs
What is Paul Spratley's role at the current company?
Paul Spratley's current role is Marketing Manager.
What is Paul Spratley's email address?
Paul Spratley's email address is pa****@****rbs.com
What is Paul Spratley's direct phone number?
Paul Spratley's direct phone number is +4413155*****
What schools did Paul Spratley attend?
Paul Spratley attended Keele University.
Who are Paul Spratley's colleagues?
Paul Spratley's colleagues are Neil Waterhouse, Julian O'neill, Chris Harrison, Alina Barbu, Latife Bakac, Michelle Rogers, Arun Ramji.
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2manning.com, gmail.com -
Paul Spratley
Glasgow -
Paul Spratley
Weybridge3ltsbcf.co.uk, itsbcf.co.uk, ltsbcf.co.uk -
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