Paula Apfelbach Email & Phone Number

Minneapolis, Minnesota

Edits and refines copy and reviews art generated by creative and digital teams to enhance readability; improve logic, flow, and impact; and ensure consistency of messaging. Uses Adobe InDesign, Adobe XD, or Adobe Acrobat to correct errors. Maintains client style guides. Edits agency documents as needed, including proposals, presentations, marketing communications, and related client-facing materials.

Baileys Harbor, Wisconsin, And Minneapolis, Minnesota

Managed copy editing, fact checking, and proofreading as the sole dedicated copy editor for all articles appearing in the Peninsula Pulse weekly newspaper, Door County Living magazine (five issues per year), and annual Door Wedding magazine. Leveraged attention to detail and expert copy-editing skills to enhance the quality of stories and prevent errors and inaccuracies. Key Accomplishments • Crafted newspaper articles about organization, life simplicity, and theater • Managed the organization’s style guide• Used WordPress to publish content weekly on doorcountypulse.com

Madison, Wisconsin

Editor (2017–2018) • Associate Editor (2014–2017) • Assistant Editor (2012–2014)Edited a substantial body of content as the sole dedicated copy editor for email (using Blackbaud Information Systems software), print, and web marketing materials, as well as website updates, proposals, stewardship and fundraising materials, presentations, reports, correspondence to high-level donors, and other communications for the University of Wisconsin–Madison’s stewardship and alumni-relations organization. Collaborated as the copy editor with an editorial team that produced the quarterly On Wisconsin alumni magazine and triannual Badger Insider member magazine. Key Accomplishments • Wrote humorous, weekly Grammar Moments posts to educate the staff about grammar, word usage, punctuation, and style• Managed the organization’s extensive style guide Additional experience (1996–2012) at the Wisconsin Foundation and Alumni Association • University of Wisconsin–MadisonEditor, Class Notes and Diversions sections of On Wisconsin magazineCollaborated with alumni news submitters and wrote, edited, fact checked, and finalized layouts (using InDesign) of eight pages of On Wisconsin magazine. Production Specialist Produced marketing materials by printing, cutting, scoring, and executing other print-production tasks in the organization’s in-house print-production center.Communications SpecialistCrafted engaging articles (including two features) for — and copy edited — On Wisconsin magazine, Badger Insider magazine, and other communications. Provided editorial administrative support to the Communications Department.

Fitchburg, Wisconsin

Established a part-time business to declutter, optimize personal systems, promote simplicity, and impart maintenance skills to clients seeking more organized homes and workplaces. Produced an e-newsletter called Exhale every three weeks to share organization and life- simplification strategies. Contributed original articles to ezinearticles.com and conducted local organizing classes.

Wisconsin, Texas, And Vermont

These mainly included serving as a proofreader, editorial assistant, traffic manager, and account executive for advertising agencies and publications in Wisconsin, Texas, and Vermont.