Paula Lisboa Email & Phone Number

Wareham, Massachusetts, United States

Wareham, Massachusetts, United States

Middleboro, Ma

Created specific plans (plan-o-grams, guides, etc.) that would optimally show breadth of assortment in each room within each location. Cultivated key relationships with merchant executives and vendors from inception of product overseas to landed orders in warehouses.• Applied strategic planning ideas and principles toward managing aged inventory, reducing old inventory from 5M to less than 500K.• Devised exciting visual presentations, highlighting and showcasing all key product initiatives to drive traffic and increase sales.• Constructed seasonal VM Guides detailing visual presentation, sell down strategies and product flow, aiding in achieving better than 80% sell-through on seasonal businesses.• Collaborated with internal and external teams, creating new fixtures and visual props.• Defined and built compelling customer-centric vision presentation, which included all aspects of multi-sensory store experience, exceeding YOY comp sales with 42 out of 44 stores highly profitable.o Store environment, music, and window presentations.o Shop-in-shops.o In-store graphics and digital signage.

Directed and led District Merchandise Managers through Display Planning Process in areas of merchandising, marketing, and leadership development to support overall success and sales trends within 40+ locations.• Communicated effective merchandising, training, and accountability issues within Market Areas to Regional Manager and Director of Stores, gaining compliance across chain and aiding in increased sales.• Supervised execution of all merchandising programs while facilitating retail operation initiatives and goals (i.e, sales goals, shrink results, etc.), maximizing efficiency during transitions. Reduced labor by 10% and minimized errors in merchandising setups.• Formulated new store openings by reviewing and working on flow maps with approvals / design sign-offs.• Initiated seasonal display / presentation standards, supporting high business peaks: Holiday, Summer, etc.• Established and maintained positive environment and culture by valuing and rewarding achievements of aggressive sales plans.o Developed and promoted 1st group of District Merchandise Planners through continued mentoring.o Reduced district turnover to only 1 person in 10 years.

Facilitated new business development, managed customer service and sales, training/developing sales associates, inventory logistics/control, departmental fiscal management, merchandising, and daily operations. • Created, developed and promoted a customer-focused collaborative team to ensure optimum customer experiences. • Provided consistency for grand openings and remodels, including but not limited to: • Staff training & preparation.• Understanding of Merchandising Objectives.• Sourced new business development to drive Local Shops individual by region & location.

Responsible for new business development, customer service and sales, training/developing sales associates, inventory logistics/control, departmental fiscal management, merchandising, and daily operations. • Recruited, hired, supervised and motivated a staff of up to 180 associates.• Trained service staff to enhance customer experience and increased profits through effective merchandising & display.• Improved productivity and morale by initiating systems for accountability and by instituting effective training programs.