Paula Mello Email & Phone Number

Toronto, On, Ca

Canada

On a mission to take green concrete producers from onboarding to full scale production via myCarbonCure, our primary customer facing platform.

Ontario, Canada

Toronto, Ontario, Canada

Played a critical part in Corus’ Data and AdTech innovation hub, evaluated sandbox initiatives and implemented new technologies, giving Corus competitive edge in the media industry.- Grew Dynamic Advertising portfolio 10x, implementing dynamic advertising features on Live and Video on Demand TV and OTT platforms by leveraging partnerships with media players and managing complex, large-scale integration projects- Enabled customers to uniquely buy audience behaviour for TV… Show more Played a critical part in Corus’ Data and AdTech innovation hub, evaluated sandbox initiatives and implemented new technologies, giving Corus competitive edge in the media industry.- Grew Dynamic Advertising portfolio 10x, implementing dynamic advertising features on Live and Video on Demand TV and OTT platforms by leveraging partnerships with media players and managing complex, large-scale integration projects- Enabled customers to uniquely buy audience behaviour for TV advertising, supporting large scale sales.- Optimized data processing workflows, improved privacy controls, and expanded the company's Return Path Data base.- Enabled senior leadership to make quick decisions on inventory and price management by building an internal dashboard tool and automated reporting interface.- Represented the company in the Think TV Video on Demand industry discussion group.- Advocated for a stronger product management mentality by presenting tech talks to large groups across the organization and co-creating a Peer-to-Peer Lunch and Learn group. Show less

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Rio De Janeiro E Região, Brasil

• Managed product roadmap, backlog, and stakeholder involvement for IT consulting company’s main client.• Boosted client satisfaction by leveraging existing data and reports to find pain points in issue resolution. • Increased the team’s velocity and issue resolution KPI’s after formalizing Scrum rituals such as daily stand-ups, planning, demos, and reviews.

Rio De Janeiro, Brazil

• Led all stages of a start-up product development, including discovery, product vision, requirements and features, prioritization, development, design and UX, and MVP launch.• Successfully attracted interested investors by representing the company at events and demonstrating the tool on startup accelerator programs.

Rio De Janeiro, Brazil

• Successfully implemented the integration module of the large-scale security management software for FIFA World Cup 2014, ramping up quickly and working on a tight deadline and in an ambiguous environment.• Conducted onboarding sessions, encompassing the intricate installation and operation process, to 30 multipliers supporting 200 agents in 14 control centers across the country, by developing clear software installation documentation and an efficient, streamlined process.• Managed… Show more • Successfully implemented the integration module of the large-scale security management software for FIFA World Cup 2014, ramping up quickly and working on a tight deadline and in an ambiguous environment.• Conducted onboarding sessions, encompassing the intricate installation and operation process, to 30 multipliers supporting 200 agents in 14 control centers across the country, by developing clear software installation documentation and an efficient, streamlined process.• Managed requirements, documented the architecture, and installed the software instance on-premises. Show less

Rio De Janeiro E Região, Brasil

• Stabilized and enhanced the pilot SaaS offering for the company’s product (Project Management Software Tasker 5)• Reduced operational risk by diversifying pool of clients and opening new doors for large corporations, developing a comprehensive process to attract and retain new leads. • Re-built product go-to-market and communications strategies.• Gained new customers / upsells by identifying customer desire for a new strategy module, influencing senior leadership and development… Show more • Stabilized and enhanced the pilot SaaS offering for the company’s product (Project Management Software Tasker 5)• Reduced operational risk by diversifying pool of clients and opening new doors for large corporations, developing a comprehensive process to attract and retain new leads. • Re-built product go-to-market and communications strategies.• Gained new customers / upsells by identifying customer desire for a new strategy module, influencing senior leadership and development teams to build and successfully deliver it. • Demo-ed the new product, managed client’s expectations during the sales pipeline, and elaborated/reviewed sales proposals and pricing. Show less

Rio De Janeiro E Região, Brasil

Managed the Web Portal and editorial team of Medcenter Medscape Portal, stabilizing content operations, optimizing processes and managing a team of 5, enabling unprecedented growth and the strategic expansion of the Web Portal to Latin AmericaImproved layout and effectiveness of the portal, experimenting with new content formats, homepage content selection, and using feedback to build a better customer experience.

Rio De Janeiro E Região, Brasil

Laboratorial analysis of the wastewater treatment plant and sustainability management project for Brazilian Mint. Developed complete implementation plan and got Senior Leadership buy-in for the installation of recycling bins throughout factory and offices.

Successful New Product & Service Development & Innovation Strategies, Product Management And Innovation

Post-Graduate Certificate, System Analysis, Project And Management

Bachelor'S Degree, Social Communication – Advertising And Marketing

Environment Technician, Environment Management