Paul V. Arnold Email & Phone Number

Among current roles at WorldatWork, serve as the managing editor of the Workspan Daily platform (Workspan Daily, Workspan Daily Plus+, Workspan Weekly). Within first six months, co-created and implemented a bifurcated content strategy, with open-universe and gated deliverables, to enhance value proposition and user experience and to increase membership.

Provide insight and perspective on the development and review of research-based content.

Remote / Affiliated With Milwaukee And Chicago Corporate Offices

• Cross-functional oversight of holistic performance (qualitative and quantitative) for Insights2Action by Deloitte platform. … Report to VP of Platform Experience & Insights Engine. Coached by Managing Director, Human.
• Develop/implement content strategy on platform and in social and e-newsletter forums. Annually write/produce more than 50 articles, videos, tools, and infographics (>10% of all site content). Responsible for industry.
• Oversee data analytics from concept and capture through visualization and reporting. Timely reporting (real-time, daily, weekly, etc.) through Adobe Analytics-informed leadership bulletins and Tableau dashboard.
• Oversee development and mobilization of business unit process for Project Delivery Innovation (Sales Operations workstream). Output, plus ancillary suite of specialty tools and curated resources, enable increased.
• Work with corporate Asset Development team to support ongoing platform technical development and innovation, including both core capabilities and sense-making and decision-support toolset.
• Serve as coach to 2 senior consultants.

Remote / Affiliated With Milwaukee, Chicago, And New York City Offices

• Oversaw strategy and execution of content assets that delivered Research & Sensing knowledge suite to clients and served core role on transition team that crafted and launched next-generation product.
• Reported directly to AVP-Content Delivery. Coached by VP-Head of Research & Insights.
• Built demand generation model to fuel product 2.0 strategy and directly impact sales leads, engagements, revenue. In capacity, led Platform Experience Workstream strategy, execution.
• Integral part of cross-functional team that designed, created, and launched Insights2Action by Deloitte knowledge and solutions platform. Personally populated the site with 1,000 articles prior to launch.
• Oversaw content strategy for 8 large-scale research series. Closely collaborated on strategy and execution with organizational VPs, researchers, subject matter experts, and member experience industry liaisons in the.
• Primary copy editor for high-profile research assets.

Neenah, Wisconsin

• Directed content strategy, 30+ Associates, >$4 million annual budget. Department is primary source, protector of IP, generating compliance, application, training content (44 manuals, 22 newsletters, 20 handbooks, 9 web.
• Reported directly to CEO, COO, VP.
• Increased ER associate satisfaction 33 points (+53%); helped JJK achieve Great Place To Work status (2016, '17, '18).
• Identified, mentored, developed next line of team leaders; created, owned strategy for hiring, coaching SMEs following retirements, realignment in 2017-'18; actions displayed DEI commitment.
• Implemented content transformation strategy based on design thinking to raise subscriber engagement, satisfaction, ROI. Results: Net Promoter Score beat core goal by 23%, stretch goal by 9%; publication loyalty rose.
• Increased visibility, brand, revenue by creating media partnerships. Results: 750 thought leadership articles published in newspapers, magazines, e-pubs, plus interviews in other outlets; 239 papers published 565.

• Oversaw content strategy and 30 associates on Human Resources Publishing, Content Technology, Regulatory Monitoring & Reporting, and Research & Technical Library teams.
• Co-led corporate project to insource 600-plus-product content line. Results: 167% increase in subscriptions, >100% increase in revenue, 50% increase in operating profit for line.
• Built media relationships, leading to publication of business articles in large metro newspapers (i.e., Boston Globe, Chicago Tribune, New York Post, Newsday, Atlanta Journal-Constitution, Detroit News) and on B2B.
• Transformed RTL into Customer & Market Insights within Research & Development to meet changing information needs of business.
• Copy editor for high-profile assets.
• Led department's Lean / Continuous Improvement program and projects.

• Oversaw content strategy (maintenance, expansion, and performance) for business unit offering, including all HR / employment law publications, subscription services (print and online), posters, and ancillary products.
• Net revenue, subscriptions, and renewals increased.
• Created and managed brand-building campaign that led to publication of more than 500 staff articles in metropolitan newspapers (Boston Globe, New York Post, etc.), more than 100 articles through American City Business.
• Served as Lean projects facilitator, member of the corporate Lean Steering Committee, ER Lean Steering Committee, member of the Product/Service Innovation Team, and member of the HR Market Stakeholders team.

Seattle, Chicago, New York City / Remote

• Directed iSixSigma content portfolio, including 70,000-circulation magazine, 8 newsletters, web portal (>600,000 unique visitors per month), webinars. Managed three-person editorial team, and collaborated with.
• Generated and deployed content strategy for multimedia assets.
• Wrote columns, feature articles, case studies, and blog posts. Case studies chronicled corporate best practices at Microsoft, Starwood Hotels. Hosted webcast programs; guests included executives from Best Buy.
• Built agenda, secured 30+ speakers for multi-day annual conferences (Summit & Awards, Retail Forum, Energy Forum); speakers secured included executives from AMEX, Boeing, BP, Chevron, Nordstrom, Target. Assisted in.
• Award: DoD medallion for performance, strategy, and budget excellence.

Tulsa, Oklahoma / Remote

• Directed content strategy and execution for 3 properties (Reliable Plant, Machinery Lubrication, Practicing Oil Analysis), including all related magazines, websites, market-focused e-newsletters.
• Launched Reliable Plant magazine brand.
• Wrote >200 magazine articles and >150 blog posts; produced 325 e-newsletters; posted 25,000 web articles and information files. Magazine articles included cover stories chronicling best practices at companies such as.
• Increased overall web traffic 25%, unique visitors 31%, and page views 25%.
• Collaborated with leaders and subject matter experts at organizational subsidiaries in Mexico, South America, and Japan.
• Editor of Noria’s “Oil Analysis Basics” book and author of its certification examination book.

Fort Atkinson, Wisconsin; Cleveland

• Directed content strategy and execution for products covering the manufacturing and processing industries.
• Launched MRO Today magazine brand.
• Directed MRO Today magazine and website; edited Progressive Distributor magazine and website. Wrote more than 250 magazine articles, including cover stories chronicling best practices at companies such as Boeing.
• Created and managed Lean Manufacturing University conference series. Results: All 4 conferences were profitable, generating positive ROI to the company.
• Created alliance with The Walt Disney Company and its Disney Institute. Launched and managed co-branded event, The Disney Keys to Excellence in Manufacturing.
• Directed Continuous Improvement program at Wisconsin office. Results: Projects impacted bottom line by generating returns related to efficiency, quality control, and productivity enhancement.

Editor and content strategist for Wisconsin's largest newspaper, leading staff of more than 10 to produce three to four daily editions. Reported directly to Executive Editor. Editor-in-chief and writer of its weekly magazine covering University of Wisconsin athletics; in role, coached Patrick Stiegman (current global VP of ESPN.com). During tenure, also.

Bachelor Of Arts, Journalism And Mass Communication

Activities and Societies: Society for Professional Journalists, Badger HeraldGraduated with convocation honors. GPA of 3.42 on 4.0 scale..

Management

Accelerate (April 2019), Global Manager Milestone (November 2019)

Operational Excellence

Training on the utilization of Walt Disney Company best practices and theories on operational excellence and business improvement.

Lean Facilitator

Multi-day training (received through J. J. Keller & Associates and taught by Fox Valley Technical College) on leading Lean teams.

Continuous Improvement Team Leader

Training toward becoming site program leader of Lean/Total Quality Management/Kaizen project team.