Paul V. Arnold Email & Phone Number

Among current roles at WorldatWork, serve as the managing editor of the Workspan Daily platform (Workspan Daily, Workspan Daily Plus+, Workspan Weekly). Within first six months, co-created and implemented a bifurcated content strategy, with open-universe and gated deliverables, to enhance value proposition and user experience and to increase membership inquiries, leads and registrations.WorldatWork is a global association (founded in 1955) for human resources management professionals and business leaders focused on cultivating inspired, engaged, productive, and committed employees in effective and rewarding workplaces.We have more than 70,000 members and subscribers worldwide. More than 80% of Fortune 500 companies employ a WorldatWork member.

Provide insight and perspective on the development and review of research-based content.

Remote / Affiliated With Milwaukee And Chicago Corporate Offices

Cross-functional oversight of holistic performance (qualitative and quantitative) for Insights2Action by Deloitte platform. … Report to VP of Platform Experience & Insights Engine. Coached by Managing Director, Human Capital Forward. Mentored by Managing Director, Human Capital as a Service. … Regular recipient of high-performance ratings within demanding and competitive global organization.• Develop/implement content strategy on platform and in social and e-newsletter forums. Annually write/produce more than 50 articles, videos, tools, and infographics (>10% of all site content). Responsible for industry outreach and brand propagation via social-based content marketing. Personal campaigns through LinkedIn generated nearly 1 million impressions in 2023, served as critical lever in raising overall traffic and user registrations. Explore and vet crossbrand alliances with large media, professional association, and networking entities.• Oversee data analytics from concept and capture through visualization and reporting. Timely reporting (real-time, daily, weekly, etc.) through Adobe Analytics-informed leadership bulletins and Tableau dashboard synopses inform team and organizational business strategy/direction. Continuous communication with global technical teams ensures accuracy and expandability and mitigates risk.• Oversee development and mobilization of business unit process for Project Delivery Innovation (Sales Operations workstream). Output, plus ancillary suite of specialty tools and curated resources, enable increased involvement and monetization of Insights2Action knowledge resources and deliverables in direct client engagements as well as cost recovery of internal research investments.• Work with corporate Asset Development team to support ongoing platform technical development and innovation, including both core capabilities and sense-making and decision-support toolset.• Serve as coach to 2 senior consultants.• Member of Workforce Wellbeing Committee.

Remote / Affiliated With Milwaukee, Chicago, And New York City Offices

Oversaw strategy and execution of content assets that delivered Research & Sensing knowledge suite to clients and served core role on transition team that crafted and launched next-generation product.• Reported directly to AVP-Content Delivery. Coached by VP-Head of Research & Insights.• Built demand generation model to fuel product 2.0 strategy and directly impact sales leads, engagements, revenue. In capacity, led Platform Experience Workstream strategy, execution.• Integral part of cross-functional team that designed, created, and launched Insights2Action by Deloitte knowledge and solutions platform. Personally populated the site with 1,000 articles prior to launch.• Oversaw content strategy for 8 large-scale research series. Closely collaborated on strategy and execution with organizational VPs, researchers, subject matter experts, and member experience industry liaisons in the United States and India. Planned and mobilized the knowledge assets affiliated with research and delivered a slate of content for each research series. Assisted researchers in planning, preparing, creating, reviewing, and refining core content in all its forms.• Primary copy editor for high-profile research assets.• Annually published more than 50 research articles, videos, tools, infographics, blogs, webcasts, etc., on the Deloitte Human Capital Research & Sensing platform.• Curated relevant content assets from Deloitte eminence and other sources.• Focused topics: Future of Work, Work Rearchitecture, Workforce Transformation, Technology Strategy, Benefits & Compensation, AI Adoption, Organizational Design, Operating Models, Talent Acquisition, Data Analytics, Metrics & Benchmarking, Emergent Culture, and Diversity, Equity & Inclusion.• Award: Deloitte Outstanding Performance Award (PMY2021).

Neenah, Wisconsin

Directed content strategy, 30+ Associates, >$4 million annual budget. Department is primary source, protector of IP, generating compliance, application, training content (44 manuals, 22 newsletters, 20 handbooks, 9 web portals, etc.) and services on regulations, laws, standards for 4 market segments, enabling JJK to surpass $250M in annual revenue. While in role:• Reported directly to CEO, COO, VP.• Increased ER associate satisfaction 33 points (+53%); helped JJK achieve Great Place To Work status (2016, '17, '18).• Identified, mentored, developed next line of team leaders; created, owned strategy for hiring, coaching SMEs following retirements, realignment in 2017-'18; actions displayed DEI commitment.• Implemented content transformation strategy based on design thinking to raise subscriber engagement, satisfaction, ROI. Results: Net Promoter Score beat core goal by 23%, stretch goal by 9%; publication loyalty rose 36% (2016-'18).• Increased visibility, brand, revenue by creating media partnerships. Results: 750 thought leadership articles published in newspapers, magazines, e-pubs, plus interviews in other outlets; 239 papers published 565 articles 9,580 times (circulation: 160 million; online reach: 102 million).• Transformed corporate improvement strategy to holistic model to meet needs of increasingly diverse business, associate base. Results: Record participation; 10,000+ hours saved, including 1,000 for ER, in '18.• Achieved 100% of objectives in 2017, 112% in '18, to position ER for current, future needs/opportunities. Results: Improved expenses to revenue 31%, profitability metric 33%; JJK achieved record revenue (>$250M), operating profit (>$40M).• Other impact: Corporate BPI Steering Committee (co-chair 2015-'18); champion, ER Lean Steering Committee; leader—ER Strategic Development Initiative Group, Corporate PR Support Committee; member—Sustaining Innovation Corporate Initiative Group, IP Corporate Initiative Group, cross-functional projects.

Oversaw content strategy and 30 associates on Human Resources Publishing, Content Technology, Regulatory Monitoring & Reporting, and Research & Technical Library teams.• Co-led corporate project to insource 600-plus-product content line. Results: 167% increase in subscriptions, >100% increase in revenue, 50% increase in operating profit for line.• Built media relationships, leading to publication of business articles in large metro newspapers (i.e., Boston Globe, Chicago Tribune, New York Post, Newsday, Atlanta Journal-Constitution, Detroit News) and on B2B websites (Monster.com, Bloomberg Businessweek). Results: Increased subscription count, renewal rates for HR publications line.• Transformed RTL into Customer & Market Insights within Research & Development to meet changing information needs of business.• Copy editor for high-profile assets.• Led department's Lean / Continuous Improvement program and projects.• Oversaw department's business continuity documentation and planning exercises.

Oversaw content strategy (maintenance, expansion, and performance) for business unit offering, including all HR / employment law publications, subscription services (print and online), posters, and ancillary products and services. Managed six-editor team that annually produced more than 150 newsletter issues, 40 manual/book updates, plus books, white papers, and labor law posters. Executed plans for creation of new products and enhancements to existing products. While in role:• Net revenue, subscriptions, and renewals increased. • Created and managed brand-building campaign that led to publication of more than 500 staff articles in metropolitan newspapers (Boston Globe, New York Post, etc.), more than 100 articles through American City Business Journals, 37 articles on Monster.com, and more than 100 articles on online business news portals (Bloomberg BusinessWeek, etc.); newspaper print circulation exceeded 60 million and online impressions exceeded 70 million unique visitors.• Served as Lean projects facilitator, member of the corporate Lean Steering Committee, ER Lean Steering Committee, member of the Product/Service Innovation Team, and member of the HR Market Stakeholders team.

Seattle, Chicago, New York City / Remote

Directed iSixSigma content portfolio, including 70,000-circulation magazine, 8 newsletters, web portal (>600,000 unique visitors per month), webinars. Managed three-person editorial team, and collaborated with corporate offices throughout U.S. and in U.K.• Generated and deployed content strategy for multimedia assets.• Wrote columns, feature articles, case studies, and blog posts. Case studies chronicled corporate best practices at Microsoft, Starwood Hotels. Hosted webcast programs; guests included executives from Best Buy, Massachusetts General Hospital, Moneygram, Nordstrom. Edited all market-facing deliverables.• Built agenda, secured 30+ speakers for multi-day annual conferences (Summit & Awards, Retail Forum, Energy Forum); speakers secured included executives from AMEX, Boeing, BP, Chevron, Nordstrom, Target. Assisted in management of U.S. Department of Defense Performance Symposium. • Award: DoD medallion for performance, strategy, and budget excellence.

Tulsa, Oklahoma / Remote

Directed content strategy and execution for 3 properties (Reliable Plant, Machinery Lubrication, Practicing Oil Analysis), including all related magazines, websites, market-focused e-newsletters. • Launched Reliable Plant magazine brand.• Wrote >200 magazine articles and >150 blog posts; produced 325 e-newsletters; posted 25,000 web articles and information files. Magazine articles included cover stories chronicling best practices at companies such as Alcoa, BMW, Boeing, Eli Lilly, Frito-Lay, Harley-Davidson, MillerCoors, Navistar, Palo Verde Nuclear Power, Raytheon Missile Systems, Texas Instruments, Toyota, U.S. Steel. Some articles published in Machinery Lubrication magazine editions for Japanese, Mexico/South America markets.• Increased overall web traffic 25%, unique visitors 31%, and page views 25%. • Collaborated with leaders and subject matter experts at organizational subsidiaries in Mexico, South America, and Japan.• Editor of Noria’s “Oil Analysis Basics” book and author of its certification examination book.• Directed agenda and speaker lineup for multi-day conferences on Lean, M&R best practices, safety, and energy/sustainability, including the annual Reliable Plant conference (>80 speakers, >1,000 attendees). Results: Speakers secured represented functional leadership at companies such as Alcoa, Baxter, BMW, Boeing, Cargill, Coca-Cola, Eli Lilly, Ford, GM, Harley-Davidson, Honda, Intel, MillerCoors, Motorola, PPG, Raytheon, Texas Instruments, Toyota, U.S. Steel.• Awards: 18 regional, national, and international awards for print and online content (American Society of Business Publication Editors, Awards for Publication Excellence).

Fort Atkinson, Wisconsin; Cleveland

Directed content strategy and execution for products covering the manufacturing and processing industries.• Launched MRO Today magazine brand.• Directed MRO Today magazine and website; edited Progressive Distributor magazine and website. Wrote more than 250 magazine articles, including cover stories chronicling best practices at companies such as Boeing, Cargill, Coca-Cola, DaimlerChrysler, Dow Chemical, Ford, General Electric, General Motors, Intel, Lockheed Martin, Parker Aerospace, Pillsbury, Reynolds Metals, Toyota, Whirlpool.• Created and managed Lean Manufacturing University conference series. Results: All 4 conferences were profitable, generating positive ROI to the company.• Created alliance with The Walt Disney Company and its Disney Institute. Launched and managed co-branded event, The Disney Keys to Excellence in Manufacturing.• Directed Continuous Improvement program at Wisconsin office. Results: Projects impacted bottom line by generating returns related to efficiency, quality control, and productivity enhancement.• Wrote two chapters for book "Six Sigma Concepts and Cases" (ICFAI University Press, 2004).• Awards: 14 regional, national, and international awards for content excellence (ASBPE, APEX). … Recipient of Pfingsten’s Distinguished Performer Award.

Editor and content strategist for Wisconsin's largest newspaper, leading staff of more than 10 to produce three to four daily editions. Reported directly to Executive Editor. Editor-in-chief and writer of its weekly magazine covering University of Wisconsin athletics; in role, coached Patrick Stiegman (current global VP of ESPN.com). During tenure, also served as senior copy editor, and sports reporter and columnist (professional, college and high school sports). Represented newspaper on weekly talk show on WTMJ (620 AM), the state's largest radio station.

Bachelor Of Arts, Journalism And Mass Communication

Activities and Societies: Society for Professional Journalists, Badger HeraldGraduated with convocation honors. GPA of 3.42 on 4.0 scale..

Management

Accelerate (April 2019), Global Manager Milestone (November 2019)

Operational Excellence

Training on the utilization of Walt Disney Company best practices and theories on operational excellence and business improvement.

Lean Facilitator

Multi-day training (received through J. J. Keller & Associates and taught by Fox Valley Technical College) on leading Lean teams.

Continuous Improvement Team Leader

Training toward becoming site program leader of Lean/Total Quality Management/Kaizen project team.