Paul Carollo Email & Phone Number

Detroit, Michigan, United States

Ferndale, Mi (Remote)

Led two product lines from 0 to 1 carving out new market opportunities and ultimately culminating in a successful acquisition.Developed strategic relationships with two new partners and negotiated contract terms to build out differentiated integrations.Work with three development teams and collaborate cross functionally for product discovery, mockups, design, story grooming, sprint planning and go-to market.Consistently sought out to join projects that may be struggling to help right the ship and align all stakeholders.

Roseville, Mi

Led a 20 person business development and inbound marketing team contributing $50M+ in net new revenue on a year over year basis. Team revenue grew 25% and new customer conversion grew by 70% in my tenure.Developed team goals, KPI’s, sales enablement materials, and success metrics to drive growth, accountability, and team knowledgeChampioned several technology modernization initiatives including digitized sales order process flow, marketing automation software, website design and build, ERP/MRP implementation, and launched a ground up CRM implementation.

Roseville, Mi

Single point of contact for major automotive OEM design, product development, and build of an autonomous vehicle fleet. Owned BOM coordination, Inventory management, build team, program launch, software/hardware validation and facilitated a quality launch event for over 250 Level 4 autonomous vehicle systems.

Denver, Co

Constantly strove to understand market trends and product implications through industry and analyst research, usability testing, contextual customer interviews, and other proactive engagements with customers and prospects to discover their unmet needs.Served as the voice of the customer during the product development processConducted extensive research to understand competitive strategies and identify opportunities for differentiationOwned business case creation and financial modeling to drive product and corporate strategy decisions at the executive level Influenced product roadmap, priorities, and definition based on customer needs and competitive differentiationDevelop and communicated product vision, problem definition, and high-level requirements across the customer facing and development organizationSupported early-stage feature and product visioning and ensured the end result matches expectationsOwned pricing and packaging strategies for Collaboration line of businessServed as a subject matter expert and resource for content creation, sales enablement, and thought leadershipWorked hand in hand with product management, product marketing, and development organization to solve customer problems

Conducted win/loss reviews with the sales team to understand trends and identify gapsDeveloped and maintained buyer personas and created content and messaging to support different personas and stages within the buying cycle Create and manage the product launch process for new features and servicesConducted extensive research to understand competitive strategies and effectively position ReadyTalk in the marketWorked with Product Strategy to refine product positioning, messaging, competitive differentiators, marketing strategy documents, develop collateral, content, and other materialsDeveloped and delivered sales tools to help Sales and Account Management effectively sell and upsellCreate and implemented product-based training curriculum for Sales and Account Management Established metrics and assessments to track understanding and measure training effectiveness

Developed and owned end-to-end project plan for Product Launches including all marketing launch activities, web content, collateral, and sales enablement content and trainingOwned competitive intelligence including market, feature and pricing researchAdministered the Product Feature Request processBuilt and maintained a database of potential beta and usability testers for new products or featuresCoordinated the creation of marketing and sales enablement material to be used by direct sales force and reseller channels

Denver, Co

SMB and Enterprise Level Sales Executive for remote collaboration and Webinar SaaS product lineExtensive prospecting experience and exceeded revenue goals every quarterGained proficiency in Salesforce CRM and was sought as a subject matter expert in the competitive landscapeTrained with Miller Heiman and participated in Spin Selling, Solutions Selling, and Challenger Sales Model sales methodologies

Lafayette, Co

Trained in every job function of the plant to become proficient in operational infrastructure. Trained in lean manufacturing techniques.

Holland, Mi

Pulled extensive reports on client performance and fund allocationMentored by successful financial advisorGained expertise in proprietary investment software

Bachelor Of The Arts, Economics, And Business Management

Education record