Paul Krause Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin Area

- Provides training and guidance to a team of experienced data analysts who generate campaign performance reporting, market opportunity evaluations and ad hoc analysis for health system clients.- Player/Coach - owns senior analyst responsibilities for several key national accounts along with performing team management duties.- Collaborates with product leadership to design standard reporting frameworks for all Healthgrades marketing solutions, in addition to building a suite of custom analyses that provide more depth and context around the value being generated with these campaigns.- Works closely with account managers to ensure that all department output is aligned with internal business development goals and is also being recognized as valuable and actionable by clients.- Breaks down knowledge silos by sharing innovative work generated in our analytics department to other data analysts and colleagues throughout the organization.- Regularly lends product knowledge and analytic support to critical projects being managed by other departments, including Finance (revenue forecasts), Sales (recommendations for new contract pricing), IT (database QA) and Software Development (reporting platform design/requirements).

Madison, Wisconsin Area

- Collaborated with clients and internal account teams to provide data-driven solutions to real and relevant business problems.- Developed reputation as a thought leader within the Market Research department, assisting with the development of strategic recommendations and best practices.- Supported Patient Direct Connect (PDC) product by generating periodic activity/ROI reports for existing clients and preparing market opportunity analyses in advance of presentations to prospective customers.- Performed extensive quality assurance testing to help ensure a seamless transfer of data between Denver and Madison offices.- Monitored client search traffic vs. stated contractual guarantees, and initiated modifications to the client's product configuration when forecasts and delivery were misaligned.

Portland, Oregon Area

Primary responsibility: serve as a trusted advisor to content editors, E-Business producers and development team by monitoring traffic patterns, distinguishing user preferences and merging WebTrends data with product and demographic information.-Segmented users of Regence’s member portal based on existing demographic and behavioral data.-Implemented and refined an RFM-based scoring model in order to categorize users by level of engagement.-Assisted with execution of targeted email campaigns and analyzed their impact on site traffic. -Worked with E-Business team to define KPI’s for new site features and implement WebTrends tags. -Deployed online surveys and conducted phone interviews with users in order to gauge reception of new features. -Forecasted redemption of gift certificates by participants of the myRegence.com loyalty program. -Developed and automated reports for periodic tracking of gift redemption activity/loyalty point accumulation.

Portland, Oregon Area

-Deep-dive analysis of myRegence.com loyalty program. -Analyzed usage patterns and segmented audience based on these behavioral findings.-Conducted online survey of website users. -Sum of research was used to assess effectiveness of loyalty program and to support specific recommendations for improving the member experience.Side project: developed methodology for forecasting gift card redemption activity and estimating annual budget.

Madison, Wisconsin Area

Primary responsibilities: provide support to managers of nearly 1,000 retail outlets across the United States and Canada; perform a variety of accounting functions necessary for corporate treasury operations and ensure adherence to industry standards. -Ensured integrity of sales transactions, cash deposits and inventory counts for Famous Footwear/Factory Brand Shoes/Naturalizer stores throughout North America. -Partnered with district managers and loss prevention team to investigate shortages and late deposits.-Responsible for daily maintenance of store depository accounts – 60 to 80 banks nationwide. -Briefly managed in-store accounts receivable program – this involved invoicing, collections, and report generation. -Analyzed expense account balances at month-end, posted relevant journal entries, and reconciled accounts.

Ms, Integrated Marketing Communications

Coursework included: Analytic Techniques, Consumer Insight, Marketing Measurement, Database Marketing & Analysis, Marketing Finance 3.73.

Bba, Finance, Investments And Banking

Dean’s List, Fall 2000