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I am experienced omni-channel growth-centric marketer, specialising in creative marketing campaigns, digital performance & user experience.Holding over 15 years expertise in driving online performance for some of the world's most ambitious brands, a small selection of these include:Global // Disney, SugarCRM, Wedgwood, Sage, Culture KingsAPAC // Budget Direct, LEGO, Anytime Fitness, UBET, Tatts Lotteries, SurfStitch, Tourism Tasmania, General Pants, Pepper Money, Prospa, Athena, Zanui, hipages GroupEurope // Virgin, Topshop, Topman, OnTheBeach, JD Sports, Pets At Home, Debenhams, Middlesex University, UK General InsuranceI also invest my spare time as a career mentor for young marketers, a guest lecturer at various education institutions, and a volunteer with Sydney Dogs & Cats Home animal shelter.Specialties: Marketing strategy with commercial omni-channel focus - ensuring multiple customer touch points deliver one continuous brand experience and collective ROI. Specific skills include Search Engine Optimisation (SEO), Paid Search (PPC), Paid Social, Programmatic Display, Content Marketing, Automation, Affiliates, PR, Conversion Rate Optimisation (CRO), UX & Analytics/CRM integrations... to name but a few.
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Head Of Marketing & AcquisitionProspa Nov 2024 - PresentSydney, AustraliaAt Prospa, we exist to unleash the potential of small business by providing market leading lending and financial management solutions.Responsible for driving commercial outcomes through marketing, advertising, comms and brand, across all of our services, both directly and via our partner network in Australia and New Zealand.
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Investor (Series B)Nexba Jul 2024 - Present -
Investor (Pre-Seed)Stuff™ Nov 2023 - Present -
Marketing & Growth ConsultantPaul Martin Marketing Mar 2019 - PresentAustraliaOffer CMO advisory & digital marketing expertise to various sectors of business operations. Have consulted on digital marketing strategy, designed and developed reporting procedures and dashboards for internal stakeholders, provided in-house training sessions, conducted agency due diligence and ran RFP processes, etc.Clients include: General Pants, Vodafone, L’Occitane, Nutrition Warehouse -
Head Of Growth Marketing & AcquisitionHipages Group Jan 2022 - Oct 2024Sydney, Australiahipages Group (ASX:HPG) is Australia and New Zealand's largest online tradie marketplace, encompassing the brands of hipages, Tradiecore & Builderscrack. As part of the leadership team, I head up multiple marketing functions and cross-functional product teams, with the remit of growing both the B2C and B2B sides of our marketplace.• Lead three critical business units; the acquisition marketing team, customer (B2B) growth team & consumer (B2C) growth team• Control the media mix and execution of all marketing channels including paid & performance media, SEO, ASO, social media, content & video production, affiliates, inbound marketing, ATL/TTL, EDM & SMS automation, etc.• Scope and deliver new product features, run experimentation & multivariate testing, etc.• Work with the sales & service teams to deliver efficiencies improving not only the ability to close leads, but also drive retention, increase MAU and lower CAC -
AdvisorXperts Council Jun 2021 - Oct 2024Xperts Council connects Private Equity, Consulting and Corporate bodies with senior global experts for industry sector consultations, CMO advisory, and independent recruitment evaluation. -
General ManagerPeriscope Aug 2019 - Jan 2022Sydney, AustraliaPeriscoPe partners with high growth retail businesses of all sizes to create outstanding digital experiences and deliver high performing marketing activity.Clients included: LEGO, Culture Kings, SurfStitch, Tarocash, Rockwear, Zanui, The Wine Collective, Umart -
Head Of StrategyJaywing Australia Dec 2016 - Feb 2019Sydney, AustraliaFocused on both the growth of the agency and the creation of digital marketing strategies for clients. Worked on defining Jaywing's tactical direction in-market by evolving business processes and service level offerings, whilst also working with some of Australia's leading brands to develop and execute on their marketing campaigns.Clients included: Century21, Anytime Fitness, SugarCRM, Sage, Pepper Money, CreditCardCompare, Athena Home Loans -
Head Of DigitalJimjam Ideas Sep 2016 - Aug 2017Sydney, AustraliaClients included: Tourism Tasmania, Tasmanian Government -
General Manager, Apac / Head Of SeoEpiphany Search Jul 2013 - Dec 2016Sydney, AustraliaRelocated to Australia to launch Epiphany in APAC, offering a range of services including SEO, PPC, CRO and Content Marketing.Clients included: Budget Direct, SurfStitch, Domain, Tatts, Topshop, Marcs -
Seo ManagerEpiphany Search Jun 2012 - Jul 2013Leeds, United Kingdom
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Senior Seo AnalystEpiphany Search Nov 2010 - Jun 2012Leeds, United Kingdom
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Seo AnalystEpiphany Search Apr 2010 - Nov 2010Leeds, United Kingdom
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Digital Marketing ManagerCube3 Marketing Jul 2009 - Apr 2010Manchester, United Kingdom -
Seo SpecialistCube3 Marketing May 2009 - Jul 2009Manchester, United Kingdom
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Marketing & Growth ConsultantPaul Martin Marketing Dec 2008 - May 2009United KingdomConsulted on all aspects of digital marketing (SEO, PPC, Social, Display, Affiliates, etc) with brands in a variety of verticals including retail, technology and finance.
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Marketing ManagerRelish Jul 2008 - May 2009Manchester, United KingdomDeveloped and executed marketing campaigns for Relish; Manchester's exclusive bar and restaurant venue.Ran integrated initiatives across multiple touch points including Print, Radio, Online (Social, eDM, SEO, PPC, Display, Affiliate), as well as developing new POS and loyalty programs.Sourcing and booking of various talent (celebrities, bands, DJs, etc)Budget management and P&L responsibilities.
Paul M. Skills
Paul M. Education Details
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Physical Geography
Frequently Asked Questions about Paul M.
What company does Paul M. work for?
Paul M. works for Prospa
What is Paul M.'s role at the current company?
Paul M.'s current role is Head of Marketing at Prospa.
What is Paul M.'s email address?
Paul M.'s email address is pa****@****h.co.uk
What is Paul M.'s direct phone number?
Paul M.'s direct phone number is +4480001*****
What schools did Paul M. attend?
Paul M. attended The University Of Manchester.
What skills is Paul M. known for?
Paul M. has skills like Online Advertising, Link Analysis, Online Pr, Web Analytics, Analytics, Link Building, Marketing Strategy, Digital Marketing, Online Marketing, Digital Strategy, Google Webmaster Tools, Seo.
Who are Paul M.'s colleagues?
Paul M.'s colleagues are Tristan Hornstra, Joseph Albert, Samuel Bezzina, Andrew Guilmartin, Manasi Mehrotra, Lynette Combrinck, Sam Condon.
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Paul Bulman MRMIA CPRM M.ISRM
Access Consultant, Safety In Design Specialist & Design Management ProfessionalGreater Adelaide Area -
Paul Sofronoff LL.B, LL.M, MBA, MAICD
Strategic Leader In Insurance, Claims Optimization, And People EngagementAlphington, Vic2sofronoff.com, suncorp.com.au
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