Develop, implement and support marketing and communications programs for the Association of University Technology Managers. AUTM is a non-profit organization with an international membership of more than 3,200 technology managers and business executives. AUTM members — managers of intellectual property, one of the most active growth sectors of the global economy — come from more than 800 universities, research institutions and teaching hospitals as well as numerous businesses and government organizations.

In an age when millions network via LinkedIn, thought leadership is just a tweet away, and the latest how-to knowledge streams from YouTube — made 75-year-old marketing association more relevant.Brought industry thought leaders face-to-face with their audience. Shared meaningful dialogue on industry-specific marketing challenges. Created lasting, personal relationships. Used the offline connections to drive online conversations and content.By developing and implementing this new community engagement strategy, 1300 marketers were given opportunity to speak candidly with 70 guest experts at 33 industry-focused events.• Improved member renewal rates 33%• Increased customer satisfaction scores 33%• Exceeded financial goals by generating 24% net income• Awarded National Volunteer of Year out of 30,000-plus professional marketing members

It's not enough to simply build a better mouse trap. You need to successfully market the value of a new mousetrap to get your audience to buy.This tech start-up built a web-based tool enabling insurance adjusters to more quickly, accurately determine value of homeowner's possessions lost in a fire or flood. By moving from paper processes to going online, homeowners claims were settled in days instead of months.• Led guerrilla marketing plan to educate and build awareness in 6-state Great Lakes Region• Insurance carriers reduced losses by more than 20%• Tripled region's sales within first 8 months

Landed new B2B accounts for one of BtoB Magazine's "Top 50" marketing agencies. • Managed client relationships• Mapped marketing plans and strategies• Guided accounts through corporate identity and branding

Led marketing efforts of $250 million business unit that wrapped warranties and service contracts around broad range of consumer and commercial technology — from laptops and home appliances to bank ATM's and medical imaging equipment. Worked through variety of channels — from insurance agents and mortgage brokers to Big Box retailers such as Circuit City and Lowes.• Grew sales to $40 million and topped profit goals by 50% in 1st year of commercial product• Expanded base to 35,000 policies and grew revenues to $10 million for consumer product • Collaborated with channels and marketing vendors for 35-state direct marketing program • Managed compliance issues with each state's insurance regulator• Handled design and fulfillment of point-of-sales materials, national advertising and PR• Recruited resellers; created cross-sell opportunities to help partners exceed revenue goals• Administered recognition program to incent rock star resellers• Evangelized warranty at trade shows

Drove marketing and sales support for reseller channels that sold Internet access, voice over Internet solutions, and hosting services to commercial and residential customers. • Signed 10,000 subscribers of high-speed Internet access in product launch in 4 test markets• Created Marketing Fund for local channels in collaboration with equipment manufacturer• Launched 3 product lines through reseller channels• Developed content and delivered training to sales and operations in 20 field offices • Collaborated with product management, operations and finance departments to promote, price and position products across channels

• Sales region generated $7 million annually in data product and services sales • Provided consulting, integration services, on-going maintenance of Cisco networking gear• Grew sales from zero to nearly $2 million within 18 months of videoconference product launch• Coordinated design, pricing and implementation of multi-vendor networks for clients linking their domestic offices to those outside U.S.

• Sales and tech support of video products for all channels across 13 states and Canada• Created reseller certification program• Certified resellers, on average, improved revenues by 20%

• Managed global technical requirements of $12 million partnership with a Fortune 500 company• Earned national President's Club Award for outstanding customer support, 1987 and 1989