Paul Martin Email & Phone Number

London Area, United Kingdom

• Assessed our competitive position in the market and developed the strategy revolving around the three pillars to drive the business forward:1. Excellent customer service 2. Strategic Key Account Management 3. Targeted New Account Acquisition• Aligned the team around the strategic pillars, to achieve 50% volume growth and tripling profitability by year 3• Identified range opportunities for growth and improved product mixto deliver a 10%+ growth in ROS, and 4% increase… Show more • Assessed our competitive position in the market and developed the strategy revolving around the three pillars to drive the business forward:1. Excellent customer service 2. Strategic Key Account Management 3. Targeted New Account Acquisition• Aligned the team around the strategic pillars, to achieve 50% volume growth and tripling profitability by year 3• Identified range opportunities for growth and improved product mixto deliver a 10%+ growth in ROS, and 4% increase in margin by year 3 Show less

London, United Kingdom

• Developed the Priority Masterbrand concept, together with the launch campaigns of the stores• Responsible for a budget of £800k to deliver over £6m sales. Conducted a market research initiative to segment, position and target the profitable customer groups, generating six personas with detailed customer journey mapping• Aligned with Operations and Category Management to create and implement the sales activity plan in stores, adding over 1000 customer accounts to the brand worth in… Show more • Developed the Priority Masterbrand concept, together with the launch campaigns of the stores• Responsible for a budget of £800k to deliver over £6m sales. Conducted a market research initiative to segment, position and target the profitable customer groups, generating six personas with detailed customer journey mapping• Aligned with Operations and Category Management to create and implement the sales activity plan in stores, adding over 1000 customer accounts to the brand worth in excess of £2,000,000 • Made the company database GDPR compliant, managing the Oracle CRM system, the Dotmailer platform and agency interaction, as well as setting up Standard Operating Procedures for the business Show less

London, United Kingdom

Part of the Leadership team launching the Priority Plumbing Brand on the UK market. Contributed to shaping the multichannel business model and heavily involved in the creation of the brand strategy.Responsable for all marketing-related activities ranging from internal communications, customer segmentation, journey mapping, retention program, to store launch campaigns and continued support.

Coventry, United Kingdom

Responsible for business process improvement for the Central and East Region.Key activities include:Branch RedevelopmentsCompetitor AnalysisSWOT analysisLocal Marketing campaignsRegional and National Promotional Campaigns

Leicester, United Kingdom

Delivered 4 projects:The Store Redevelopment of one of Jewson's top Branches- MillingtonCreating and executing a Leicester-focused Marketing CampaignNet promoter score analysis and improvement by over 10 pointsLeicester in-depth competitor analysis to identify key opportunities for 2014

Iasi County, Romania

Evaluating the current state of the business and finding development opportunities for the future. • Evaluated the company's position on the local market and recommended new routes to market which have brought over 20% incremental revenue in the first month • Identified a market expansion opportunity worth over 1M Euro/year into western Europe and designed a strategy that is currently at it's starting phase • Created and implemented a training program for the current sales force… Show more Evaluating the current state of the business and finding development opportunities for the future. • Evaluated the company's position on the local market and recommended new routes to market which have brought over 20% incremental revenue in the first month • Identified a market expansion opportunity worth over 1M Euro/year into western Europe and designed a strategy that is currently at it's starting phase • Created and implemented a training program for the current sales force which grew direct sales by 36% YOY for the last two months Show less

Romania / France

Managing a team of buyers in Veo Finance for Noz Universe, to achieve the desired product assortment enabling to reach the set volume and profit targets.- Evaluated the existing buying team in order to find development opportunities- Undergone a 1 month formation in France, in order to better understand the business, industry and way of operating- Designed and implemented tools to improve the success of our buyers in closing deals with suppliers

London, United Kingdom

Managing a sales and Ops team of 26 to supply up to 200 products to 3000 independent customersAfter first month in role took on the responsibility of managing the Kent district in addition to SE London therefore doubling the team sizeCoached sales reps to improve their skills during work-with’s averaging 2 per weekInitiated and managed District and Zone sales activities such as market blitzes, C&C trade days and cross functional best practice sharingEngaged the sales team and… Show more Managing a sales and Ops team of 26 to supply up to 200 products to 3000 independent customersAfter first month in role took on the responsibility of managing the Kent district in addition to SE London therefore doubling the team sizeCoached sales reps to improve their skills during work-with’s averaging 2 per weekInitiated and managed District and Zone sales activities such as market blitzes, C&C trade days and cross functional best practice sharingEngaged the sales team and managed underperformance where needed in order to deliver on the organisational KPOs Show less

Reading, United Kingdom

• Developed a Tesco Dot.com advertising plan for 2012 in order to help gain market share and support NPD to deliver £4 million incremental revenue • Developed improvements to the product search tool to increase online visibility of the PepsiCo product portfolio worth £3 million

Coventry, United Kingdom

• Launched the marketing campaign for the “Bucium” brand name, that helped reach target sales for the year of 300,000 units for the year and breaking even after 8 months • Evaluated market research information including competitor analysis, segmentation, targeting, positioning to effectively deliver the products to customers, reaching sales of €610,000 • Negotiated contract terms with importers, distributors and retailers and reduced importer fees by 60% saving €120,000

Kiev

Conducted competitor analysis covering over 30 suppliers with 200 products on a weekly basis, and reported the trends to the division manager • Oversaw the negotiation and contract signing procedure, reducing price of goods purchased by 20% on average • Responsible for arranging the in-store layout of the textile department, covering 4000 SKUs

Mba, Business Administration And Management, General

The Full time MBA included subjects as Operations Strategy, Marketing Strategy, Leadership, Interpersonal Communications, Accounting.

Bba, Business

In parallel recieved a BBA degree from Wisconsin International University in Ukraine. GPA of 3.85 , Project leader in all team projects.

Bba, Management Program

Finished Studies

As Levels, General Studies

GCSEs and AS levels

Gcse'S

General Studies / GCSEs