The game has changed for technology vendors.Today, technology buyers conduct 60-90% of their evaluation and selection process -- what we call the "buyer journey"​ -- without ever speaking with prospective technology vendors.The buyer journey typically starts with one or more events that stimulate awareness of a problem; buyers study the problem, identify its consequences, determine whether it can be solved, and decide whether it's worth solving.The buyer journey then progresses through increasingly more detailed analysis cycles on possible solutions, functional requirements, and cost-benefit/ROI analyses culminating in a short list of solutions and vendors, and ultimately one recommended solution and vendor.What's different today is that buyers are conducting most of their buying journey by evaluating content readily available and specific to each stage of the journey -- and very often through the short list stage -- without ever speaking with prospective vendors.To succeed in today's buyer-driven market technology vendors must understand the buyer journey and the buyer personas that exert influence in it, develop relevant content that is specifically aligned to each stage and buyer persona in that journey, and deploy it across channels where their buyers typically seek out such content.Purplepatch is a digital B2B marketing agency and a thought leader in understanding technology vendors'​ buyer journeys. We define technology vendors'​ buyer journeys, create relevant digital content aligned to each stage of the journey and the buyer personas in that journey, and deploy it across channels where buyers seek such content. We then develop and execute demand generation and business development programs to engage technology vendors' buyers throughout their buyer journey.If you would like to understand how we can help you engage with your prospects in their buyer journey please call me today -- (321) 626-5639.

Key member of the executive team responsible for all growth-related functional areas within the company (Sales & Marketing, Strategic Alliances, Supply Chain, etc.). Provides the leadership, management, and vision necessary to ensure the company has the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency. Responsible for driving the company to achieve and surpass sales, profitability, cash flow and business goals and objectives. Spearheads the development, communication and implementation of effective growth strategies and processes. Collaborates with the management team to develop and implement plans for the operational infrastructure of systems, processes, and personnel designed to achieve the rapid growth objectives of our organization. Assists in raising additional capital at appropriate valuations to enable the company to meet sales, growth, and market share objectives. Represents the company with clients, investors, and business partners.