As a Lead Product Designer at Track.co, I play a multifaceted role, leading teams in creating exceptional user experiences for Customer Experience (CX) SaaS products. With solid experience in agile methodologies, I am a design leader passionate about creating products that generate a positive impact on customer lives. With a strategic vision, UX expertise and passion for innovation, I am dedicated to leading the Track.co design team in building the future of CX.I highlight my achievements in leading the design of OpenCX, a platform that uses AI to analyze feedback. Developed AI modules for summarizing, classifying and generating personalized responses considering the analysis and feedback of customer suggestions. At Track CXM, I implemented improvements based on usability and needs mapping, generating results such as: increased user satisfaction, improved performance, reduced support tickets related to difficulties with the platform, increased LTV and improvements in product quality with reduction of bugs "bug sensations", in addition to the reduction of churn related to the product.My areas of expertise include strategic collaboration with stakeholders, defining design directions, team management, promoting design culture, monitoring indicators, UX research, prototyping, usability testing and UX writing.I have technical skills in Product Design, UX/UI, User Research, Prototyping, Usability Testing, Artificial Intelligence, Data Analysis, Agile Methodologies, Multidisciplinary Team Management and design tools.

As a Senior Product Designer at Track.co, a leading SaaS company in Customer Experience (CX) solutions, I played a crucial role in optimizing the user experience and directing the product strategy. I worked on strategic projects, conducting in-depth user research and collaborating with multidisciplinary teams to develop user-centric solutions.I carried out a comprehensive product diagnosis, mapping customer pains, needs and expectations. The insights from this UX Research survey guided the company's product roadmap and strategy. I conducted research to identify opportunities to unify platforms, introduce new technologies, optimize processes and make better use of existing resources.Led the complete development of the survey distribution epic, a core functionality for the core business. Implemented continuous usability and accessibility improvements through an iterative process, focused on high-value adjustments. Introduced and implemented new tools for research, data analysis, knowledge management and frameworks, such as COAR (Context, Objective, Actions, Results) that I developed to facilitate understanding, communication and documenting problem-solving processes in addition to achievements of team.I facilitated workshops, dynamics and internal and external research, promoting collaboration and joint participation in decision-making. My work ensured that users' needs were visible, avoiding unnecessary expenses and directing resources to areas of greatest impact. Research and design improvements resulted in increased satisfaction, engagement and conversion in products. The identification of unification and optimization opportunities contributed to process efficiency. The development of core features directly impacted the success of Track.co's products.

As a UX Consultant, I worked on the Bahia Solidarity Economy Portal project, led by SESOL, CESOLs and Instituto AUÁ, with the aim of boosting sales and consolidating the solidarity economy as an economic alternative in 13 CESOLs.I applied methodologies such as Atomic UX Research, with improvements developed by me, to deeply analyze user needs and the project context. I used OSINT techniques to gather relevant information about the solidarity economy. I combined Lean UX and Design Thinking principles, with tools such as Double Diamond, Proposition Canvas, empathy map, CSD and prioritization matrices.I identified the real pains and needs of Solidarity Economic Enterprises (EES), such as lack of infrastructure, trained personnel for e-commerce and the need for adjustments in production and regularization. I also identified legal and logistical barriers, and that 60% of producers needed support to structure and maintain business sustainability in a scalable way.Based on the findings, I recommended redirecting the project to prioritize modernization and training actions for centers and EESs, before implementing e-commerce. I suggested adapting production processes, implementing inventory management systems, regional forums for adopting modern processes and marketing alternatives suited to each region.I adapted the methodologies to collect data efficiently in a short period, considering resource limitations and access to technology. I overcame logistical and communication challenges and navigated different public and private interests, ensuring that users' needs were prioritized.The recommendations avoided unnecessary expenses and directed the focus to the real needs of entrepreneurs, increasing the effectiveness of actions and positively impacting efforts to combat unemployment and develop the territories served.

As LX Designer at Infinity School, I was responsible for creating and implementing learning experience (LX) strategies for several courses aimed at the creative industry, aiming to ensure an engaging, effective learning journey aligned with students' needs and professional goals.I applied Design Thinking and Student-Centered Design principles to understand students' needs, map their learning journeys and develop personalized educational solutions. I created personas representing different student profiles and mapped their journeys to identify opportunities for improvement and crucial moments for engagement.Implemented innovative methodologies, such as project-based learning aligned to the market, simulations and collaborative learning. I used assessment methods and continuous feedback to monitor student progress and adjust strategies.I will lead the development of curricula for various courses, such as Art Design, Digital Design, Film Design, Digital Marketing, among others. I created personalized learning experiences for each course, integrating new technologies and innovative educational methodologies. Institutes training processes, methodological alignment and skills mapping for instructor training.LX strategies resulted in a more engaging, effective and personalized experience, increasing student engagement and motivation. The courses were developed with a focus on market needs, preparing students for successful careers. Infinity School has established itself as a reference in creative education.I adapted the methodologies to the local context and specific needs of the students. I worked collaboratively with instructors from different areas to ensure coherence and quality. I led the implementation of new educational technologies, overcoming adaptation and training challenges with a total focus on experience and learning.

As Academic Director and co-founder of Infinity School, I was responsible for leading and managing all academic activities at the institution, ensuring the quality of courses and excellence in training professionals for the creative industry.Main responsibilities- Led and guided the academic team, made up of instructors from different areas, promoting professional development and the adoption of innovative teaching methodologies.- Supervised the development and updating of course curricula, ensuring alignment with the needs of the job market and trends in the creative industry.- Implemented evaluation and feedback processes to monitor the quality of courses and identify opportunities for continuous improvement.- Provided guidance and support to students, encouraging the development of their skills and the construction of their professional portfolios targeting both the domestic and international markets.I established partnerships with companies in the sector to facilitate the insertion of students into the job market and create internship and employment opportunities.Results and Impacts- Infinity School has established itself as a reference institution in creative education, with high quality courses and renowned instructors. Keeping relational NPS in the zone of excellence.- Infinity School students stood out in the job market, gaining positions in renowned companies in the creative industry.- The school expanded its course offerings and increased the number of students enrolled, consolidating its position in the educational market.Overcoming Challenges- Led and motivated a diverse team of instructors, with different backgrounds and experiences.- I followed changes and trends in the creative industry to ensure that the courses were always up to date and relevant.- Managed the school's growth in a sustainable way, ensuring the quality of the courses and student satisfaction.

As a UX Designer at SB Crédito, I worked on the development of an automated credit analysis system with a self-service interface, aiming to replace a legacy third-party product with a scalable, user-centric SaaS solution.Methodologies and Approach:- Conducted in-depth user research, including interviews, usability tests and data analysis.- Created personas and mapped user journeys to understand behaviors and expectations.- Developed low and high fidelity prototypes, conducting iterative usability tests.- Applied agile methodologies such as Lean UX and Design Sprint to accelerate development and deliver an MVP quickly.- Used tools such as Business Model Canvas, CSD matrix, 5Ws, HMW, Atomic Design and Excel for analysis, ideation and development of solutions.Main activities and responsibilities:- Conducted secondary research, interviews with users and stakeholders, and facilitated discovery, definition and ideation dynamics.- Created high-fidelity prototypes, wireframes and UX documentation.- Conducted usability tests to validate design solutions.- Managed the quality of the project, ensuring that the solutions met user needs and business objectives.Results and Impacts:- Development of an MVP in 6 months, with good acceptance in usability tests.- Identification of usability problems and inefficiencies in the legacy system.- Visibility of users' real needs and expectations, contributing to strategic decision-making.Challenges Overcome:- Resistance to change from older teams.- Low understanding of users' needs.- Efficient human processes covering up inefficiency of the legacy product.- Difficulties in accessing customers due to low UX culture.- Bureaucratic processes overcome with techniques such as shadowing and diaries.

For over 20 years, I have worked as a freelancer, developing creative solutions in traditional and digital art for various clients. I utilized skills in art, design, philosophy, and fine arts to create unique and impactful projects.Keywords: Freelancer, Graphic Design, Motion Graphics, Fine Arts, Creativity, Innovation

At Rinha Comunicação Total, I was responsible for creating graphic pieces for advertising campaigns, social media, and editorials. I also developed creative solutions in audiovisual and motion graphics.Keywords: Graphic Design, Motion Graphics, Audiovisual, Advertising, Social Media

As Academic Coordinator at SAGA, I took on my first leadership challenge, applying my experience and strategic vision to promote innovation in educational management and ensure the excellence of the courses offered.Main ResponsibilitiesTeam Leadership and Management - I led and managed the team of instructors, promoting professional development, collaboration, and engagement.Implementation of Agile Methodologies - I introduced agile methodologies and frameworks to optimize processes, increase efficiency, and promote adaptability to market changes.Design of Teaching Experiences - I applied experience design principles to create memorable and impactful teaching experiences for students. I co-created with the teachers the PFI (Instructor Training Program).Curriculum Management - I supervised the development and updating of curricula, ensuring alignment with market needs and industry trends.Evaluation and Continuous Improvement - I implemented and maintained evaluation and feedback processes to monitor the quality of courses and identify opportunities for improvement.Results and ImpactsInnovation in Educational Management - The implementation of agile methodologies and frameworks optimized processes and increased the efficiency of the academic area.Memorable Teaching Experiences - The focus on designing teaching experiences resulted in increased student engagement and satisfaction. There was engagement from the entire team to keep students motivated and focused on learning, creating a welcoming and safe environment for students of different ages.High-Performance Team - The leadership and development of the team of instructors contributed to the formation of a high-performance team. Focus on maintaining international certifications and partnerships with major players such as Adobe and Autodesk.

As an Instructor and Adobe Certified Instructor (ACI) at SAGA, I played a fundamental role in training thousands of professionals and enthusiasts in the creative industry. Over 11 years, I shared my knowledge and passion for design, art, and technology with approximately 10,000 students, empowering them with essential skills in Adobe Creative Cloud and Autodesk Maya software, preparing them for successful careers.Main ContributionsExpertise in Adobe Creative Cloud - I taught courses and workshops on various Adobe software, including Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, and others, conveying technical knowledge and industry best practices.Expertise in Autodesk Maya - I taught courses on the software, conveying technical knowledge and industry best practices for modeling, animation, UV mapping, rigging, fluids, and rendering.Development of Creative Skills - I went beyond technical teaching, encouraging students to develop their creative skills, critical thinking, and aesthetic sense.Mentorship and Guidance - I acted as a mentor and guide for students, helping them build their portfolios, prepare for the job market, and achieve their professional goals.Constant Updating - I kept myself updated with the latest trends and technologies in the creative industry, ensuring that students received relevant and current knowledge.I am grateful to have somehow impacted the training of so many people, contributing positively to their professional development both outside and within the creative industry and the job market.Being recognized as an experienced and dedicated instructor, contributing to SAGA's reputation and prestige as an educational institution, was an honor.

Responsible for administrative, commercial, logistical and service activities.Manage the activities of technicians and their visits and maintenance of electronic devices.Restructuring and improving the store's service and logistics processes.Optimization of budget, approval, part purchase, repair and delivery deadlines.Improvements in working conditions and payment of employees.Incentives for requalification and constant professional improvements in order to maintain increasing service quality and adaptation to new technologies.Training technicians regarding customer relationships, time and waste management.