Pj Stevens Email & Phone Number

Somerville, Ma, Us

Boston, Massachusetts, Us

Lead a high-performing team responsible for driving PLG motion with free trials and supporting sales team with leads. Accountable for performance advertising, SEO, email marketing, ABM, website, conversion rate optimization, and outsourced BDR team.

Somerville, Ma, Us

Led in-person and remote team focused on engaging target accounts to drive revenue growth across four different product lines. Built the function from the ground up as part of 2022 board-level strategic initiative for SmartBear.

Somerville, Ma, Us

Led the demand generation team responsible for growing and scaling SmartBear's functional testing solutions.

Somerville, Ma, Us

Responsible for building a comprehensive targeted marketing practice from the ground up in an historically volume-driven business. As the champion of a cause that is new to the organization, internal selling, communication, training, and thought leadership are key skills required of my role.Worked closely with the demand generation, sales leadership, product marketing, and operations teams to support specific cross-functional business objectives — including scaling cross-sell and expansion programs to existing accounts, account based marketing to strategic accounts, competitive takeaway campaigns, and development of an account-centric reporting infrastructure.

Somerville, Ma, Us

Lead demand generation team for SmartBear's two most recent acquisitions, HipTest and Zephyr. -Responsible for growing e-commerce revenues for two of company's fastest growing products-Accountable for meeting qualified lead goals to supply to the sales team-Work closely with stakeholders from product and sales teams to meet common goals

Somerville, Ma, Us

On the metrics-driven marketing team at SmartBear, I actively manage all demand generation activities for SoapUI and the ReadyAPI suite of software tools. In this high volume, high growth model, I am responsible for driving traffic growth to both smartbear.com and soapui.org via organic and paid channels, optimizing conversion rates across each site to grow trial downloads, and maintaining email nurture campaigns – all while working closely with product and sales leaders to ensure alignment across teams. Additional lead generation activities include strategy and execution of: Google AdWords campaigns, paid social campaigns, webinar campaigns for lead generation, eBooks, tradeshows, SEO for product-level pages, and lead scoring and routing with Marketo.

Somerville, Ma, Us

As the owner of all digital advertising done by SmartBear, my primary goal across all advertising channels is to increase ROI and drive trial and content downloads. I closely monitor key metrics and report on them on a weekly basis to our entire team and CMO.Google AdWords:·Increased YoY opportunities influenced by paid ads (in dollars) by 200%, while decreasing the cost per opportunity by 74%.·Continuously optimizing search, display, and remarketing campaigns.·Creating new campaigns to promote new products, content, etc. ·Researching relevant ad placements for display and keywords to target for search.·Designing comprehensive retargeting campaigns based on URLs and goal completion in Google Analytics. Social Media:·Implementation and optimization of paid Twitter, LinkedIn, and Facebook campaigns. ·Daily management of two corporate, product-based Twitter accounts.·Finding compelling content from external sites, as well as repurposing existing SmartBear content to form engaging, shareable tweets.·Socializing press releases, eBooks, webinars, and blog content on LinkedIn, Twitter, and Facebook.Conversion Optimization:·A/B testing of landing pages using Optimizely and basic HTML. ·A/B testing of text ads in Google AdWords. ·Attended Conversion Conference 2016 in Las Vegas. Reporting duties:·Google AdWords (weekly): cost, CTR, CPC, converted clicks, view through conversions, impression share. ·Google AdWords (monthly): opportunities influenced by campaign type (search, display, remarketing) and by content type (eBook, trial, webinar).·Social media: impressions, engagements, followers, likes, shares. Additional duties:·Leading outreach and negotiation with third party advertisers for paid email blasts, guaranteed lead programs, and content syndication.·Creating Salesforce campaigns and updating Marketo lead flow for paid campaigns.·Strategizing ad placements on an internal ad server.·Constantly learning, growing, and having fun!

Somerville, Ma, Us

Amherst, Massachusetts, Us

My job requires me to perform general office tasks, such as answering phones, photocopying, data entry, and email responses. Additionally, my work at the Residential Learning Communities Office has allowed me to gain experience in an office setting and act with professional etiquette.

Fridley, Minnesota, Us

This consulting project, which fulfilled my UMass Commonwealth Honors College capstone project requirements, involved working with a group of two other students. As a team, we investigated best practices for influencing discharge coordinators and insurance company payors, from the perspective of a medical device manufacturer, like Covidien. The results of the project included a 160-page report and a professional presentation to the group president, vice president, and manager.

Needham, Massachusetts, Us

As a member of the CMO Advisory Service Group at IDC, I was responsible for reaching out to high level marketing employees and executives in B2B tech companies to encourage them to participate in the 12th annual Tech Marketing Benchmark Survey.

Scarborough, Maine, Us

At Hannaford my main objectives was to help foster a positive shopping experience for the customer. I was named Service Star of the month in August 2012 for my exceptional display of customer service. In line with this, I learned how to deal with customers and coworkers from many different backgrounds.

Boston, Ma, Us

My job is to reach out to prospective customers (professional soccer players) via Twitter and attempt to start casual conversations with them, in the hope that they will agree to try free samples of ENERGYbits.

Bachelor Of Business Administration (B.B.A.), Marketing

Bachelor Of Science (B.S.), Sport Management

Bachelor Of Business Administration (B.B.A.), Marketing

Bachelor Of Science (B.S.), Sport Management

Minor, Information Technology

Education record